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If you're an email marketer, you need this software
Updated September 24, 2021

If you're an email marketer, you need this software

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus is used within the email marketing teams for the USA and the UK, it is also used by some product teams. We use Litmus to make sure that all our emails look good on multiple email clients before sending. This helps us ensure that our emails look/read as they should do, and helps us to catch any issues that could prevent our emails from landing in the inbox at all.
  • Email previews: there's a huge selection of devices and clients to preview your email on.
  • User interface/experience is top-notch on Litmus. Everything is easy to find and understand, and there are so many guides to help if you get stuck.
  • The support team are one of the most helpful support teams I've ever worked with.
  • They're a leader in email marketing best practices, advice, and tips. Their emails and blog posts are really helpful.
  • Litmus is always ahead of the curve and demonstrates this in their platform where they add new features quickly and timely. A recent example is a feature they put in to help prepare for Apple Mail Privacy Protection.
  • I honestly can't think of anything. Litmus is always a step ahead and usually rolls out new features before I've even thought that I needed them.
  • Time saved by easily testing emails in a short turnaround, especially since Litmus integrates with our ESP so we can test directly in the platform without needing to jump between windows.
  • Allowed us clearly to see what impact Apple Mail Privacy Protection will have on our audience.
  • The ability to see how the content of the email performs by using Read Time stats and other metrics available in the reports (we aren't able to get these in our ESP or other tools).
It's been a huge benefit to be able to access email tests from within the ESP itself. We've had template issues before where I needed to go back and forth between the email I was building, and a specific preview on Outlook to check that I was fixing a rendering issue. If I didn't have the integration directly into the ESP, I would have had to send a preview each time I made a change, then find that preview within Litmus in a different window and check it over. The integration allows me to preview it right there in the same window. As does the Chrome extension which I have also found helpful.
It has allowed us to see what devices our audience is using most, which made us focus on a mobile-first design, and allowed us to explain to other teams why it's so important that we cater to mobile users.

We've also been able to get insights into how long people spend reading our emails, so we now know where to put the most important information to ensure it's read.
We haven't used the Litmus Proof feature as we have a feature within our ESP that allows us to do the same thing. However, if we didn't have it available directly in our ESP I'm sure we would have utilized this feature.
We used Email on Acid previous to Litmus. It was also a great tool and allowed us to do a lot of the same stuff, but a few key features were missing that we can access in Litmus:
1. Spam testing
2. Subject line checker
3. Integration with our ESP
4. Fewer email previews are available
5. Apple Mail Privacy features

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?

Yes

I would recommend Litmus to anyone who works with email templates and is sending emails regularly to customers/clients. With Litmus, you know that what you're sending is exactly what the recipient will see in their inbox—no missing images, no messed up text layouts, no important information cut off. The analytics features are also great for anyone who is measuring the impact of email sends and wants to dig into it further. It's incredibly powerful at showing how impactful an email is and helps you to improve your emails further by showing what works for your audience/what doesn't.

Litmus Feature Ratings

Email & Online Marketing
10.0
Ability to test dynamic content
Not Rated
Mobile optimization
10
Email deliverability reporting
10
Reporting & Analytics
10.0
Standard reports
10
Custom reports
10
Pre-Send Testing
10.0
URL Validation
10
Link Tracking
10
Spam Testing
10
Email Previews
10

Using Litmus

7 - Email marketing and product teams
2 - We mainly just need someone to monitor users in the account, the rest of the platform doesn't need much in house support. Everything in the platform is super easy to use. Also, the support from Litmus themselves is really good quality.
  • Previewing email templates on multiple clients
  • Extra metrics on campaigns
  • Understanding more about our data
  • To help with Apple MPP
  • To check if our emails are 'spammy'
  • To help with any new templates we bring on board
  • To help with multiple campaigns across the business
  • To prove value of our communications
We're definitely going to renew with Litmus again.

Evaluating Litmus and Competitors

Yes - We previously used Email on Acid but Litmus offered more previews and also had more features.
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
Product features was the biggest sway for us
We'd look into what's most important for us as a business and what's offered by the platform.