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Marketo Review
Updated February 02, 2022

Marketo Review

Akande Davis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Web Personalization
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

We are currently using Marketo Engage to up our marketing automation game and drive value for our sales team.
  • Marketing automation via Smart lists
  • Segmentation
  • Dynamic content
  • Triggered emails
  • Batch updates
  • Easily delete assets
  • Easy move assets between programs or workspaces
Marketo stands out above and beyond the platforms I've used. I haven't used anything like Oracle or Salesforce Marketing Cloud, however.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

I think it is best suited for an enterprise looking to elevate their game. It would be less suitable for smaller companies who really just need an ESP.

Adobe Marketo Engage Feature Ratings

7.6
WYSIWYG email editor
5
Dynamic content
8
Ability to test dynamic content
8
Landing pages
5
A/B testing
7
Mobile optimization
7
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
9.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
9.0
Calendaring
9
Event/webinar marketing
9
3.0
Social sharing and campaigns
3
Social profile integration
3
7.7
Dashboards
8
Standard reports
7
Custom reports
8
7.5
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
3

Using Adobe Marketo Engage

4 - Primarily marketing and some Sales support use.
1 - Primarily we have marketing communications specialists who handle Marketo and use it and some CRM specialist who go in to review data.
  • Email marketing
  • Database maintenance
  • Lead management
  • Lead segmentation
  • Personalized engagement
  • Account based marketing
We are building it in as an essential part of our mar-com stack.
Knak., Drupal, Sugar Sell (SugarCRM)
  • Better emails
  • Better engagement
  • Better database management

Evaluating Adobe Marketo Engage and Competitors

Yes - Act-On was replaced by Marketo Engage. Act-On's reporting and ability to scale and handle our unique requirements did not fit with our organization. We also send multiple emails in multiple languages using the langue project management platform Smartling, which is compatible with Marketo.
The single most important factor in our decision was Marketo's ability to handle our high demand for international marketing.
I don't think we would adjust our evaluation and selection process.

Adobe Marketo Engage Support

Every time that we have had an issue with Marketo Engage, they have been prompt to respond and incredibly helpful in all of our requests, even when the issue was not rooted with their platform.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No
We currently don't require it as we have a consultant that we work with.
When integrating our CRM, SugarCRM, we ran into multiple issues. The issues were on Sugar's side, but Marketo was willing to go above in beyond in helping me find a solution and reach a resolution. Their help literally changed how we did the integration and was a huge

Using Adobe Marketo Engage

It is easy to use once you understand how it works but it takes some time to understand how it works.
ProsCons
Like to use
Relatively simple
Well integrated
Convenient
Feel confident using
Requires technical support
Lots to learn
  • Setting up partitions
  • Setting up workspaces
  • Sending multiple emails
  • Understanding smart campaigns
  • Understanding the database setup

Adobe Marketo Engage Reliability

Marketo is always available and ready when needed but we have run into a few instances where servers have gone down for minutes or hours at a time. The resolution is always smooth and seamless.
Marketo Engage performs very well and consistently. It can sometimes run slow with very large Smart Lists or Database pulls, but overall, the performance is well above expectations in most cases.