PathFactory has helped us shift Demand Gen and Nurture strategy for the better

We are currently using PathFactory for a number of our Nurture campaigns, like weekly newsletters and webinar promotions. Our main area of use is in Demand Gen. It is addressing our need to educate prospects in a more localized, contextual way.

We have certainly seen an increase in our marketing results from leveraging the PathFactory platform, and have begun looking for ways to further integrate it with our marketing tech stack, as well as other programs we're looking to run. We have formed stronger leads that close more effectively from the campaigns we have run through PathFactory.

The initial process of learning any new software, PathFactory included, took some time. There are definitely a lot of bells and whistles, and as mentioned, the UI can get a bit busy, but once you know your way around, it's extremely easy to mimic success. Once the team got up to speed, we were off to the races, and it's been great.

It has absolutely helped us. We tee up relevant content, based on what we know a prospect has converted on, and let them interact with what makes sense to them, both in terms of content type and content topic. We have seen more closed business from newsletters and webinars by leveraging PathFactory than before using it, so that's always a great sign.