Qubit all the way!
Updated November 13, 2017
Qubit all the way!
Score 10 out of 10
Overall Satisfaction with Qubit
Qubit is currently being used by our Omnichannel and Digital department to set up new experiences, test new experiences, understand trends and finally make an informed decision to go for a permanent solution on our website platform. It currently solves our key problem of lead time to have experiences set up and running on our website platform as it requires releases whereas Qubit provides a way of doing it almost immediately.
- Ease of use
- Knowledgeable support resources
- Super low time to market for experiences
- Missing: Industry suggestions for new experiences, suggestion of goals for existing experiences
- Missing: Email preview links functionality
- Missing: Enhanced design tool to do basic design related experiences on Qubit itself
By using Qubit, we were able to meet our business goals by providing personalised experience to our customers based on their location, gender, shopping behaviour etc, enabling us to target the right segment with the right experience thus helping with conversion of sales and at the same time giving our customers a very bespoke experience.
- Data collection - visibility and segmenting
- The above point helping us preparing the right experience and targeting the right segment
- Set goals to these experiences and understand our customers better
Using Qubit and its centralized customer record, we have been able to get closer to our customers, knowing the shopping behavior, browsing behavior, favorite assortments and thus being able to love them more by giving them what they want to see. This enables us to be close to our core - know your customer and give them exactly what they want.
Overall navigation on Qubit is very user friendly and requires a minimal training to be up and running. Be it reviewing existing experiences or setting up new experiences, the process is pretty simple for business user. Add some basic development skills to your kitty, you can do magic with Qubit and make your website do wonders!