Lofting Results with SalesLoft
December 16, 2020

Lofting Results with SalesLoft

Ralph Bastarache | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Analytics and Reporting
  • Cadence and Automation
  • Calendaring
  • Conversation Intelligence
  • Sales Email

Overall Satisfaction with SalesLoft

We primarily use SalesLoft for our prospecting and lead generation (cadence based), as well as for common email reply and process items (template-based). We have the integration set up between SalesLoft and our CRM (Salesforce).
  • Allows for consistency in messaging across multiple teams and individuals.
  • Keeps team members focused on all of their prospects.
  • Client support is excellent, with Open Office Hours and SalesLoft University.
  • Reporting and analytics are weak, I do all my reporting via Salesforce now
  • The bi-directional connection between Sales Loft and Salesforce seems to have a negative impact on page loading speeds for Salesforce in the Classic environment
  • It seems like there are product changes/enhancements every week, if these could be scheduled for monthly it would free up some of my time exploring new functionality prior to rolling out to my teams.
  • Increase in overall activity level of Sales Development Representatives
  • Increase engagement with prospects due to Open Rate metrics review.
  • Growth in SDR created opportunities year-over-year.
The initial onboarding process and support we received was incredible. The Support and Success teams have been very quick to respond to all questions, whether from Sales Leadership or a member of the Sales Team. When an SDR was in need of assistance building a cadence that had variant subject lines for prospecting, the team at SalesLoft walked them through the process and the SDR was able to accomplish their goals with minimum time spent trying to figure the process out on their own.
While the integration between SalesLoft and Salesforce is excellent, I suspect it will be even better once we migrate to Salesforce Lightning. If there was an integration between SalesLoft and RingCentral I would have rated this higher, it is a limitation we are working with.
When we were doing our evaluations prior to subscribing to SalesLoft we looked at these other 4 options. At the time we quickly whittled the group to just SalesLoft and Outreach as the other three solutions were just not evolved enough to handle our needs. We settled on SalesLoft over Outreach for a number of factors that include strength of integration, ease of implementation, and robustness of product for sales development efforts.
We use SalesLoft for sales development and sales process follow up. It is an obvious use case to run prospecting cadences to create interest with a potential client, we also use SalesLoft cadences to ensure we have regular touchpoints with prospects that are on a trial or are looking to book a product demonstration. We use the templates right from Gmail to respond to common questions and comments our prospects have.