SAP Sales Cloud: a pricey yet suitable alternative
November 02, 2023
SAP Sales Cloud: a pricey yet suitable alternative
Score 7 out of 10
Vetted Review
Verified User
Software Version
SAP CRM (legacy editions)
Modules Used
- Sales CRM
- Sales Automation and Forecast Optimization
Overall Satisfaction with SAP Sales Cloud
SAP Sales Cloud is basically a CRM (customer relationship management) software equipped with forecasts based on machine learning, opportunity cost indicators and a intuitive user interface, tailored to understand your next actions.
The tool groups a pipeline with the leads in different stages, reports centered on identifying sales opportunities, in depth pages on contacts' historic activity and other communication systems (outbound calls, emails). It has useful collaboration features too.
It simplifies any sales team work, it's really good to rely less on intuition and more on data, it has this overall concept of informed decisions and structured processes over improvisation.
The tool groups a pipeline with the leads in different stages, reports centered on identifying sales opportunities, in depth pages on contacts' historic activity and other communication systems (outbound calls, emails). It has useful collaboration features too.
It simplifies any sales team work, it's really good to rely less on intuition and more on data, it has this overall concept of informed decisions and structured processes over improvisation.
- Help sales teams decide based on relevant data
- Provide a framework to guide sales teams on activities such as status updates, customer success, sales qualification, etc
- Reduce manual work by predictive analysis, that is, by understanding when a template can be helpful, updating a manager on a finished task, etc
- At least in my experience, some improvements in terms of customization could be made.
- The automation area isn't as powerful as other existing competitor tools
- That's all
- It has been noted internally that other organization provide similar results with a lower investment
- It has helped reps manage sales opportunities in a concise and sufficient manner.
Inside this sales software, customer insights are enriched by the connections that track calls to action occurring externally, such as registering an account or managing a contract. This means that activity overview in the lead is not limited to the actions taken inside the worker's/rep's account or the data inputs of the team, which in other software require a manual update to be visualized.
We evaluated SAP Sales Cloud as a suitable alternative to Hubspot, but we are not convinced that it stacks up against it. It does provide a better forecasting system, although it's not as customizable as Hubspot's, the direct impact of this situation is that we need to rely more "blindly" on SAP's machine learning accuracy.
SAP Sales Cloud is trickier to navigate than Hubspot, however, I'm convinced that it might be easier to onboard a team to it, as Hubspot has great documentation but lacks guided workflows, predictions, or recommendations in its everyday usage.
SAP Sales Cloud is trickier to navigate than Hubspot, however, I'm convinced that it might be easier to onboard a team to it, as Hubspot has great documentation but lacks guided workflows, predictions, or recommendations in its everyday usage.
Do you think SAP Sales Cloud delivers good value for the price?
Not sure
Are you happy with SAP Sales Cloud's feature set?
Yes
Did SAP Sales Cloud live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of SAP Sales Cloud go as expected?
No
Would you buy SAP Sales Cloud again?
No