An affordable, feature-rich sales and marketing tool that gives you everything you need
March 23, 2021

An affordable, feature-rich sales and marketing tool that gives you everything you need

Stuart Barnard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Overall Satisfaction with SharpSpring

We were looking for a robust solution for our sales pipeline and lead management integrated with our email marketing. We are currently using for both sales and for marketing automation, and we are so happy with the capabilities of the tool. It allows us to have sophisticated marketing automation workflows, visitor ID tracking, lead scoring, email segmentation and personalization, reporting and analytics all integrated with our sales pipeline, sales opportunity automations, sales team assignments, and our won/lost reporting. The added features of chatbox, book time, paid advertising, and social listening make this an incredibly broad tool that can be the anchor of a complete sales and marketing team.
  • Affordability.
  • Email customization.
  • Marketing automation and workflow triggers.
  • Website visitor tracking.
  • Lead scoring.
  • Sales pipeline and lead management.
  • Chatbox tool integrated with workflows.
  • Email templates and customizability.
  • Routing sales opportunities based on lead fields.
  • Sales team/round robin management.
  • Sales tasks and alerts.
  • Email editor can be clunky.
  • Pop-out email preview can be unhelpful at times, especially with dynamic content.
  • No "Operational" emails which can bypass unsubscribe preferences.
  • Very good positive visibility on leads and sales tracking.
  • Email performance and visitor tracking on the website increases insight into customer and lead behaviour.
  • Marketing automation workflows provide efficiency and customizability for the sales and marketing teams.
I was a Certified Marketo Expert and most of the functions that are available in Marketo are also available in SharpSpring, but at a fraction of the cost. SharpSpring offers many automation configurations, though it's a little more work to set them up than Marketo, and the visual editor can be tricky. But ultimately, the enormous range of features and functions in SharpSpring for the price means it offers incredible value for the price.

Do you think Constant Contact Lead Gen & CRM delivers good value for the price?

Yes

Are you happy with Constant Contact Lead Gen & CRM's feature set?

Yes

Did Constant Contact Lead Gen & CRM live up to sales and marketing promises?

Yes

Did implementation of Constant Contact Lead Gen & CRM go as expected?

Yes

Would you buy Constant Contact Lead Gen & CRM again?

Yes

If a company is looking to implement a sales and marketing platform for a lower price than Salesforce/Pardot, HubSpot, or Marketo, this is a great tool. It may not be quite as smooth, but the functional capabilities are all there. It takes a bit more time to configure the workflows, but it's time well spent once it's all up and running. It's perfect for small businesses that want marketing automation and a sales platform without making such a huge financial commitment.

Constant Contact Lead Gen & CRM Feature Ratings

WYSIWYG email editor
6
Dynamic content
10
Ability to test dynamic content
8
Landing pages
8
A/B testing
7
Mobile optimization
10
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
7
Social sharing and campaigns
9
Social profile integration
9
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated