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Tealium Customer Data Hub
February 27, 2023

Tealium Customer Data Hub

Kristin Sanders | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Data Collection
  • Data Standardization
  • Data Transformation and Enrichment
  • Data Integration
  • Data Activation
  • TiQ
  • AudienceStream
  • EventStream

Overall Satisfaction with Tealium Customer Data Hub

Tealium Customer Data Hub manages vendor tags, enhances analytics and optimize marketing campaigns. A technical marketing professional can manage it without the need to work through IT or Web teams to implement and test which saves everyone time.
  • Analytics Enhancements
  • Paid Marketing Campaigns
  • Audience Segmentation
  • Technical tool that layers on itself. Some campaigns components may conflict with each other so a build can get complex.
  • Needs ability to pause components associated with a campaign.
  • Needs notifications when errors occur or features are deprecated.
  • Tag management customizations.
  • Integration of AMS to analytics.
  • Audience segmentation.
Support has varied over the years working with the company. It's been improving lately, their new module builds in levels of support in the contract.
Tealium Customer Data Hub helps us in all of the above areas.

Do you think Tealium Customer Data Hub delivers good value for the price?

Yes

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

Yes

Did implementation of Tealium Customer Data Hub go as expected?

Yes

Would you buy Tealium Customer Data Hub again?

Yes

Tealium Customer Data Hub is well suited for any company. The cost of some tools and technical knowledge of users would make it less appropriate depending for some companies.