ABM Made Easy!
Updated December 09, 2022

ABM Made Easy!

Chris Petersen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio ABM/ABX Platform

Triblio has been a huge factor in us increasing our brand awareness. Additionally, it has allowed us to prioritize and clean up our sales universe and implement a rifle-shot strategy for accounts to target for our BDR team based on engagement levels and their proprietary SMART Scores.
  • Brand awareness.
  • Account penetration.
  • Sales strategy.
  • Orchestration (new feature) is a bit confusing.
  • Lots of options available for data, it might help consolidating into a single report.
  • Increased website engagement.
  • Brand recognition.
  • Easier account penetration.
The platform has functioned without issue for us thus far, and our Client Success Manager has been hugely helpful whenever we have questions.
Jamal H. has a weekly call scheduled with us, and always comes to the call well prepared with good insight and suggestions to improve our engagement.
Far better support, easier UI/UX, and much more strategy involved in our weekly discussions whereas Terminus largely integrated us and then left us to fend for ourselves.

Do you think Foundry ABM delivers good value for the price?

Yes

Are you happy with Foundry ABM's feature set?

Yes

Did Foundry ABM live up to sales and marketing promises?

Yes

Did implementation of Foundry ABM go as expected?

Yes

Would you buy Foundry ABM again?

Yes

It is a great tool for brand awareness, "air coverage" and intent data. Having third-party data for intent is huge for us to get in front of folks that may be considering our competitors or searching for our services.

Foundry ABM Feature Ratings

Ad campaign creation
10
Display advertising
10

Using Triblio ABM/ABX Platform

4 - Client Success, Client Onboarding
1 - Director of Client Success who handles our onboarding and implementation of new clients
  • Account Prioritization for Outreach
  • Brand Awareness
  • Inbound leads
  • We can use it to prioritize account lists sent by our clients by engagement levels
  • Intent data uncovers new accounts to target
  • LinkedIn Retargeting
  • Brand awareness with a new website launch
Very satisfied with the ease of use of the interface, the customer support, and the results thus far for both us and our clients.

Evaluating Triblio ABM/ABX Platform and Competitors

Yes - Terminus, lack of customer support and a clunky interface
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
We wanted something easy to use and solid customer support as ABM was a brand new initiative for us and we needed our hands held.
Very happy with Triblio so just wish we found them before we wasted a year prior.

Triblio ABM/ABX Platform Implementation

Took less than 30 days, even with some internal delays of gathering information and insights. Very straight forward and much smoother process than our previous ABM vendor.
Change management was minimal
  • Legwork of identifying Bombora and Neon key phrases

Triblio ABM/ABX Platform Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No, we have someone who is managing the program so felt that, plus the support of Triblio, is sufficient.

Using Triblio ABM/ABX Platform

User friendly interface and a lot of support during implementation to ensure we understood everything.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Metrics
  • Adding creative
  • Budget estimator
  • TUX just because it is new and I am still figuring it out.