Twilio SMS - it's all about the APIs
September 07, 2016

Twilio SMS - it's all about the APIs

Ben Farmer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Programmable SMS

Overall Satisfaction with Twilio

Twilio SMS is powerful in its sheer simplicity to use and implement. SMS is ubiquitous today and a simple concept to understand - but Twilio SMS makes it as easy to use as it is to understand why you need to use it. From billing, segmentation, APIs, debugging, documentation - it's simple to use and works as expected. Every time.
  • It's simple to implement from a programmatic standpoint
  • The APIs are extremely well documented
  • It's very cost effective
  • If you don't have control over the application level, it might be hard to integrate
  • Initially, the usage limits are low
  • The SMS prices are very competitive in the market - the real value comes from their excellent API
  • It's very quick to implement Twilio SMS
  • Plivo
SMS providers are similar in function - obviously. The main area where Twilio is different and better is their API. It's very well thought out and the documentation is superb. The API is complete - it can do everything you need - and it's intuitive. That's what really sets it apart from its competitors.
When you need to send SMS messages (or even MMS) and you have control of the applications - Twilio should be the default choice. There are a couple of instances where Twilio SMS might not make sense: 1. If the initial volume of messages was very high and there was willingness to invest in the time and effort in building the carrier connections to directly send the SMS messages. 2. The originating SMS number was highly dynamic - Twilio requires authorization verification to send out an SMS as a number. While Twilio provides excellent APIs to automate this process, it could be an issue needs to be considered.