Overall Satisfaction with UserTesting
UserTesting is available across Adobe, not just in the research organizations. In addition to its core value proposition of bringing employees closer to their users, UserTesting also solves some problems on research logistics: sourcing participants (especially non-U.S.), incentivizing participants, a repository for research videos, the ability to code data and edit synthesis videos - all in one platform.
- Immediate feedback from consumers.
- The ability to provide notes.
- Highlight reels.
- Some participants don't qualify for the study, but get in through the screener. It'd be nice to more easily weed out cheaters.
- Some geographies, like China, are not available.
- Because UserTesting decentralizes research, there's concern among research teams that product/design teams will conduct faulty research which leads to faulty decision making.
- The broad business impact is unclear, but one of the benefits of providing UserTesting across the company is that it democratizes research and encourages more people to do it.
Having an unlimited access of tests gives you more opportunity to experiment in how to design studies to get the proper insights. I usually go through a couple revs of my screener and task guide to ensure I'm talking to the right people and asking them the right questions to move the business forward. I recently finished my first intentionally international study, and it was nice to get access to non-U.S. markets fairly easily.