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WooCommerce Hits the Sweet Spot
November 07, 2018

WooCommerce Hits the Sweet Spot

Joshua Burcham | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Overall Satisfaction with WooCommerce

I run a small web design studio that specializes in working with clients in the design field, including art and antique dealers. I use WooCommerce to add the ability to easily display their inventory on their websites. Some clients sell directly online, but most of my clients do not like to make the prices public. For those clients, WooCommerce makes it easy to display products and accept inquiries.
  • Very easy to set up. It takes less than hour to get the foundation for an online store together using their setup wizard.
  • The checkout process is very easy for customers.
  • The back-end is very easy for my clients to manage their inventory, customers, and order.
  • WooCommerce integrates well with several popular WordPress themes. They do a great job of making it technically possible to customize the look and style of your e-commerce store.
  • The search function is weak. By default, it only searches the product title, not SKU, description, etc.
  • You have to use a third-party plug-in to easily import products in bulk. It would be nice if that was in the WooCommerce core.
  • Small thing, but I'd like to be able to easily customize the columns in the back-end product listing; to be able to pick and choose which information shows for each product, including custom fields.
  • Decreased the time it takes me to build an e-commerce solution for a client
  • Increased conversion rate for multiple clients
  • For one client, organic search traffic increased after WooCommerce's superior SEO took effect (compared to Miva Merchant)
WooCommerce sits in a nice sweet spot between hosted e-commerce solutions where you have to give up some control in exchange for easy-of-use (like Shopify, Squarespace) and larger more enterprise solutions that are endlessly customizable but too complex for most merchatns needs (like Magento). I love WooCommerce because I love WordPress. There is a very large community of developers that support the core products and thousands of plugins that can extend the functionality. So if WooCommerce doesn't do exactly what you had hoped, there is a good chance you can find a free or inexpensive plug-in to make it happen.
I think WooCommerce would work well for almost all small to medium size businesses. I have a customer with 8,000 products and it works very well. It is ideal when you have NON-e-commerce related content on your website and want to use the full power of WordPress to be able to make a website that is easy to update. Some of the hosted e-commerce solutions (like Shopify) are easy to set up (especially if you have a smaller number of products) but they don't offer the extensive content management system functions and the enormous community of support that WordPress does.

WooCommerce Feature Ratings

8.0
Product catalog & listings
9
Product management
8
Bulk product upload
2
Branding
8
Mobile storefront
8
Product variations
8
Website integration
10
Visual customization
9
CMS
10
7.0
Abandoned cart recovery
5
Checkout user experience
9
5.0
eCommerce security
5
7.0
Promotions & discounts
7
Personalized recommendations
7
SEO
7
8.0
Order processing
8
Inventory management
8
Shipping
8
Custom functionality
8

Using WooCommerce

5 - Business owners. Admin people responsible for website updates.
1 - To BUILD the site initially it is very helpful to have experience with WordPress. To maintain the site basic website skills are needed. Filling in the blanks, uploading photos, checking boxes for the correct category. The ease of maintaining the site does depend somewhat on how well it was built to begin with.
  • Selling online
  • Putting a catalog of items online where a customer has to inquire for prices (no payments accepted online)
  • Being able to use it to run retargeting Google Ads with specific products customers have looked at is useful
Easy to set up. Easy to use. Very low investment upfront. The investment is basically the cost of hiring someone to build the website, hosting, and any plugins necessary.