Great prospecting tool
June 13, 2018

Great prospecting tool

Sarah Stauber | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

I'm on the sales team at Cipher and we use ZoomInfo as a prospecting tool to identify leads and find their contact information.

Pros

  • It integrates well into Salesforce and LinkedIn Sales Navigator, offering a Chrome extension that allows you to open Zoom from the side to save a few steps when looking for a contact's email/phone info.
  • I'm able to find many emails that I otherwise would not be able to find.
  • Even when I can't find a particular contact, you can find the structure of the company email fairly easily, allowing you to more accurately guess at your contact's email.

Cons

  • My only issue is that many of the contacts in my industry are not listed in Zoom, or have not been updated recently, which can be frustrating.
  • We've seen increased efficiency across the sales team since implementing ZoomInfo.
  • Our pipelines have grown as a result as well.
  • And it takes less time to reach qualified prospects.
Compared to other tools I've used, there are pros and cons to ZoomInfo. I would rate them much higher than Data.com and Hoovers for ease of use and accuracy, although I haven't used those other tools for a few years, to be honest. Compared to LinkedIn Sales Navigator, which I also currently use, Zoom is better for finding contact information but not as accurate with current titles and is sometimes missing contacts.
If your sales team is doing a lot of outside prospecting I think ZoomInfo is a great tool to help them find email addresses, which are very important in today's multi-channel sales process. I've definitely seen an increase in engagement and scheduled calls since our team started using the tool, which is great.

ZoomInfo Sales Feature Ratings

Advanced search
10
Identification of new leads
6
List quality
6
List upload/download
10
Ideal customer targeting
7
Load time/data access
10
Contact information
7
Company information
10
Industry information
9
Salesforce integration
10
Company/business profiles
10
Data hygiene
7
Automatic data refresh
10
Filters and segmentation
10
Sales email templates
Not Rated

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