ZoomInfo is a great prospecting tool that delivers accurate data for sales reps
February 04, 2021

ZoomInfo is a great prospecting tool that delivers accurate data for sales reps

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

ZoomInfo is being used by our Outbound sales teams to prospect potential clients. It allows users to prospect clients more efficiently as it provides accurate contact data of the potential lead, integrates with Salesforce so we can export leads directly into our system, and is easy to use for our sales representatives. From an administrator perspective, it's easy to setup new users, remove users, and check who is utilizing the tool. I like the reports that are provided out of the box on our users.
  • Efficient prospecting via targeted lists
  • Ease of use
  • Accurate data
  • Simplify sorting of lists
  • Reduce bounced contacts frequency
  • Outdated contact information
  • Faster lead conversion
  • Increased sales
  • Increased outbound sales efficiency
We have been with ZoomInfo for a few years now. We had DiscoverOrg initially, so when that was acquired by ZoomInfo, we knew it was an easy decision to keep this product as it was only going to get better.

The next closest tool would be LinkedIn Sales Navigator. That tool is solid but I think ZoomInfo offers everything Sales Nav does but does it better.
Cuts down time for sales reps to find contact information and reach out to the lead. It's great prospecting tool and lets our sales reps target more leads than they would be able to without this tool. Combined with marketing outreaches, it's a powerful tool to reach the correct contact with the correct information. Less appropriate to use in mass blast campaigns, as that isn't good sales strategy.

ZoomInfo Sales Feature Ratings

Advanced search
7
Identification of new leads
9
List quality
9
List upload/download
8
Ideal customer targeting
6
Load time/data access
8
Contact information
8
Company information
9
Industry information
9
Salesforce integration
9
Company/business profiles
8
Alerts and reminders
5
Data hygiene
7
Automatic data refresh
7
Tags
9
Filters and segmentation
9
Sales email templates
8