Item: ZoomInfo Sales
Rating: 9
Author: John Attala

Use Cases and Deployment Scope

We use ZoomInfo SalesOS to get accurate contact info from decision makers in our target markets. This helps our BDR team be more productive in their outreach and ultimately book more demos. It also helps ensure we have accurate email addresses for email marketing purposes. Finally, we use this data to do extremely targeted advertising campaigns on social media using email matching from business email addresses.

Pros and Cons

Accurate business email, direct phone, and mobile numbers.
Granular filtering abilities
Up-to-date database

Management/merging of duplicate contact records
Ability to export contacts to Hubspot from mobile app
Quicker removal of stale records from database

Go-to-Market Impact

The most unique thing about ZoomInfo SalesOS is really just the quantity and accuracy of the data in the database. It is without a doubt what separates ZoomInfo Sales OS from competing tools in the market.

ZoomInfo Sales OS also has Intent data that is claimed to be the best in the business, although we found the added price not to be worth it.

Ease of Integration

Setting up integration with our HubSpot CRM was a simple matter of a few clicks. We had to map records from one platform to the other, but this took maybe all of 5 minutes to setup. We have not integrated ZoomInfo with any other tools at the moment.

Return on Investment

Helped grow pipeline revenue by 2M in 1 year
Linked to 100k of new sales in 1 Year
10% Cold Call Connection Rate

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

Alternatives Considered

Apollo and Seamless.ai

Ultimately, ZoomInfo's data is simply more reliable and abundant than every other product that we tested. This comes at a premium with ZoomInfo compared to the other products, but it is well worth it. That said, the other products are making good strides, and ZoomInfo will need to continue to evolve and improve its product to remain the leader in this space moving forward.

Other Software Used

HubSpot CRM, HubSpot Marketing Hub, Orum

Likelihood to Recommend

ZoomInfo is well suited for B2B companies with extensive prospecting teams (BDR/SDR) and who have a reasonably large average deal value, and a good sized budget. ZoomInfo is not particularly well suited (currently) for companies that operate on an a tight budget as the entry level pricing is considerably higher than similar tools in the market.

Products Replaced

Key Differentiators

Other

Quality of data compared to other similar products.

Evaluation Lessons Learned

I would not do anything differently. We were comprehensive in our evaluation.

ZoomInfo OS is Still the Leader in Data Accuracy

Overall Satisfaction with ZoomInfo SalesOS