Item: ZoomInfo Sales
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use ZoomInfo SalesOS primarily for prospecting. The main business challenge we were hoping to solve was the lack of access to current information for key accounts and related contacts. It's used by myself and the SDR team for researching key accounts. We also find the WebSights capability very useful to monitor, in near real-time, what organizations are looking at on our website.

Pros and Cons

Websites is a unique offering.
Great integration with SFDC.
ZoomInfo Intent is surprisingly relevant.

Limited information and accuracy for international account/contacts.
Sharing a "saved intent" with another ZoomInfo user.
"Chorus" feature is usually not helpful/working.

Go-to-Market Impact

The technology tracking data attribute is absolutely essential for us, as it allows us to target accounts that have technology as part of our target customer base. Being able to leverage the intent data as a dataset and attribute is also very powerful for our organization. Allows for a very curated search for a targeted list that is manageable for an SDR to call down.

Ease of Integration

Integration to SFDC is very seamless, very easy to set up and manage. ZoomInfo proactively notifies you if an account or contact already in Salesforce and asks if you want to update or overwrite. We don't integrate with any other third party systems beyond SFDC.

Return on Investment

Cut down account research and prospecting time.
Allow us to better qualify incoming leads.
Email marketing campaigns have much higher engagement.

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

Alternatives Considered

Cognism and D&B Hoovers

Well, only seriously considered Cognism. It was a close evaluation, and price played a role, but more than anything was the Intent data. The website functionality was also a big plus for us, but the data quality in the US was comparable. International data was not superior to Cognism, but it was sufficient.

Other Software Used

Salesforce CMS, HubSpot Marketing Hub, Progress Sitefinity

Likelihood to Recommend

Very helpful for US/domestic research for larger organizations and manager-level contacts and above. Outside the US, it will not be so enriched. Very helpful for business emails for key contacts, and often includes personal email, although we don't use personal email. The intent feature was really the standout feature that swung us to decide to use ZoomInfo. It's helpful to have some predictive indication of what accounts to target.

Great platform for the intent data and Websites.

Overall Satisfaction with ZoomInfo SalesOS