Good but at a price.
September 26, 2023
Good but at a price.
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo SalesOS
Account and contact enrichment are used for prospecting by marketing and sales.
- Comprehensive data set across firmographic and contact info. Works well as a one-stop shop if breadth vs. accuracy is the goal.
- Multiple integrations (CRM, API) allow different levels of detail/access to different end-users (sales exec vs. analytics team).
- New Platform UI has some poor decisions -- for example, filter options move when selected, making quick selections down a list needlessly laborious.
- Although there has been some improvement, corrections submitted to ZoomInfo are not resolved in a transparent manner. Generic email without details of whether accepted or not.
- International data remains a weak point compared to more specialized vendors.
- Totally missing "modern" industry classifications like FinTech, Ed-tech, SaaS etc.
- Credit system is arguably outdated and confusing.
Department/function filters, scoops (financial news like funding events, topics like digital transformation).
- Normalization of data set on mostly one provider when more specialized data is not available.
- Aggregated info can shorten prep time for AEs before prospect calls.
- Helps with filling in details used in account grading.
Do you think ZoomInfo Sales delivers good value for the price?
No
Are you happy with ZoomInfo Sales's feature set?
Yes
Did ZoomInfo Sales live up to sales and marketing promises?
Yes
Did implementation of ZoomInfo Sales go as expected?
No
Would you buy ZoomInfo Sales again?
No