If you are in Sales and not using Zoominfo, then make sure to consider changing your profession.

ZoomInfo is one of the tools that is highly essential for any sales individual actively prospecting. The amount of data and intent buyer lists it offers are far greater than those of any other data providers in the market.

At SecPod the sales team uses Zoominfo OS day in and day out for almost all sales activities, such as research, prospecting, analysis, etc. It can be integrated with almost all the top sales CRM systems, such as Salesforce and HubSpot. The quality of the data and the user interface (UI) is very simple and user-friendly.

The data, such as phone numbers, official email IDs, and LinkedIn IDs, are of top priority as they help identify the customer base. Information about the organizational hierarchy and the latest technology/tools used also aids in a strategic approach to prospecting. Buying intent is indeed a crucial factor in driving a Go-to-Market (GTM) strategy effectively. Buying intent refers to the likelihood or readiness of a potential customer to make a purchase. It can be a strong indicator of where a prospect is in the buyer's journey and can help companies tailor their GTM strategies to target and convert those prospects into customers.