What users are saying about

6sense

6 Ratings

6sense

6 Ratings
Score 8.8 out of 101

Hoover's (Legacy)

39 Ratings
Score 5.3 out of 101

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Likelihood to Recommend

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.
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Hoover's (Legacy)

As a business and marketing intern, my experience while in school using these services is limited. But I will say that more accurate sales leads and competitive intelligence can be garnered just by using Data.com (a free service if you upload contacts) in conjunction with LinkedIn. The email formula needed for sales leads is found from Data.com and every contact within an organization is on LinkedIn. You also get competitor's workforce sizes and many other data points that if used creatively will help you integrate approximations for the financials of companies like how much they might have in parts of their budget to spend on a technology you want to sell them. I'd honestly rather spend an hour going back and forth between those sites aggregating it into an Excel spread sheet than spending company resources on Hoover's.
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Feature Rating Comparison

Prospecting

6sense
Hoover's (Legacy)
6.5
Advanced search
6sense
Hoover's (Legacy)
6.7
Identification of new leads
6sense
Hoover's (Legacy)
7.5
List quality
6sense
Hoover's (Legacy)
6.5
List upload/download
6sense
Hoover's (Legacy)
6.5
Ideal customer targeting
6sense
Hoover's (Legacy)
6.3
Load time/data access
6sense
Hoover's (Legacy)
5.7

Sales Intelligence Data Standards

6sense
Hoover's (Legacy)
7.3
Contact information
6sense
Hoover's (Legacy)
6.4
Company information
6sense
Hoover's (Legacy)
7.6
Industry information
6sense
Hoover's (Legacy)
7.9

Data Augmentation & Lead Qualification

6sense
Hoover's (Legacy)
5.0
Lead qualification process
6sense
Hoover's (Legacy)
7.1
Smart lists and recommendations
6sense
Hoover's (Legacy)
6.0
Salesforce integration
6sense
Hoover's (Legacy)
3.1
Company/business profiles
6sense
Hoover's (Legacy)
5.5
Alerts and reminders
6sense
Hoover's (Legacy)
5.3
Data hygiene
6sense
Hoover's (Legacy)
3.2
Automatic data refresh
6sense
Hoover's (Legacy)
6.5
Tags
6sense
Hoover's (Legacy)
3.1
Filters and segmentation
6sense
Hoover's (Legacy)
5.1

Sales Intelligence Email Features

6sense
Hoover's (Legacy)
6.1
Sales email templates
6sense
Hoover's (Legacy)
6.1
Append emails to records
6sense
Hoover's (Legacy)
6.0

Pros

  • Quality data
  • Timing for updates
  • Excellent support
Laurie Wheeler profile photo
  • Executive bios
  • Company details and facts
  • Key player contact info
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Cons

  • Some of the terms used are a learning process for our team, but the site is easy to navigate.
  • Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.
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  • Tool was a bit clunky and not intuitive
  • Information wasn't always up to date or accurate
  • Load times were sometimes slow
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Hoover's (Legacy)5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh profile photo

Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.
No photo available
CapitalIQ was better for bios and company financials. However purely from the standpoint of finding out what a company does as its core competency, where there offices are located and other key company information I preferred Hoover's. Hoover's had solid info on bios and financials but just not as accurate as CapIQ in my experience.
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Return on Investment

  • Revenue growth
  • More productive employees
Laurie Wheeler profile photo
  • Pitch conversion
  • Quick background research formulation - one stop shopping for a lot of good info
  • Helped provide important details to attorneys that they didn't have otherwise
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Pricing Details

6sense

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hoover's (Legacy)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details