6sense vs LeanData

6sense is the only intent tool that I have engaged with that goes beyond just telling you when folks are surging on keywords. The AI looks at your wins and helps to bubble up accounts that are a strong or moderate fit based on this. It learns from your data and helps sellers focus on the areas they are most likely to win.

The value of LeanData directly correlates with:

1. Lead volume.
2. Sales role complexity (AEs vs. SDRs vs. Inside Sales).
3. Territory complexity (trying to route based on a combo of industry, geography, company size, and so on).
4. Account complexity (selling to large corporate entities with many subsidiaries that may be "owned" by different folks in your organization).

LeanData is not a valuable solution when you have a small sales team following up with a low volume of leads based on simple logic (e.g. round-robin).

• 6sense does a fantastic job identifying keywords that potential customers are searching for.
• 6sense is beneficial in the sense that it shows the various buying stages their potential customers are in.
• 6sense makes it easy to upload potential client lists that make it easier for me and my team to identify key accounts.
• 6sense makes it easy to download reports that can be shared with partners.

• The Audit Log of each lead and what decision point/actions.
• The matching algorithm is so accurate and flexible
• The Support team is 2nd to None. Best I've experienced in the industry.

• Sometimes the data doesn't align across the platform. I've seen inconsistencies across the data being pushed into SFDC fields, the Sales Insight SFDC application, Google Analytics, and the 6sense platform itself.
• The worst part of the platform is that 6sense views the same account in different countries as different accounts. We market to global enterprises and no one is going to set up their Salesforce instance with a separate account for every country. It is very limiting when it comes to getting a holistic view of account activity.
• The company is relatively immature when it comes to business processes and support. I've had tickets outstanding for months and often don't get satisfactory answers about data inconsistencies.

• Updating new territory mapping is a little arduous. Mostly it's time-consuming, but based on how sophisticated the rest of their solution is, I would think this could be a little slicker.

6sense is good but I would like to try Demandbase or others just to see what is out there. Sometimes the contacts or accounts given aren't even in our patch. This doesn't happen much so its no big deal at the end of the day but still any time wasted searching through salesforce or with zoom info is time we could have spent doing activities to actually generate revenue

The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

So far the one time we ran into issues they were right there to help

Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.

The team is responsive and quick. The training process was patient and thorough. I felt confident using the tool after the two-week implementation period. The initial processing of our existing leads was painfully slow, but the team worked hard to help reduce the friction of that initial implementation process. Post-implementation, the team is helpful and responsive to the question.

Great onboarding and training from CS team. No issues what so ever tracking on what they were saying.

dont implement it

The predictive analytics and account stages is great. Wish they had Facebook targeting like Metadata.io does where you can upload a list of business contacts and it matches it to their personal email and you can target on Facebook. Other than that, 6sense is great for prioritizing outreach and making sure you're going after accounts that are in-market.

Compared to SFDC out-of-the-box routing it is far superior. Giving you the ability to quickly make changes on the fly and test in a sandbox environment. The ability to troubleshoot leads and how they are routed is also a plus. Built-in email alerts also reduce the amount of technical debt in SFDC.

Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

• Increased understanding of our position among competitors in our markets
• identified several "at risk" accounts before we would have ever known there were any issues.
• improved our advertising spend by allowing us to hyper target our efforts--saving budget and increasing effectiveness.

• Using the lead routing module has cut down the time I spend making changes to the logic by 90%, while also increasing the accuracy of changes by validating them.
• I am now able to investigate why a lead routed a certain way in a way I never was previously, helping our business to determine any tweaks to our current set-up.