What users are saying about

7Sheep

24 Ratings

ActiveDEMAND

3 Ratings

7Sheep

24 Ratings
Score 8 out of 101

ActiveDEMAND

3 Ratings
Score 10 out of 101

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Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
ActiveDEMAND
9.5
WYSIWYG email editor
7Sheep
8.3
ActiveDEMAND
9.2
Dynamic content
7Sheep
6.9
ActiveDEMAND
9.6
Ability to test dynamic content
7Sheep
5.9
ActiveDEMAND
9.6
Landing pages
7Sheep
6.6
ActiveDEMAND
9.0
A/B testing
7Sheep
6.3
ActiveDEMAND
9.6
Mobile optimization
7Sheep
7.8
ActiveDEMAND
9.6
Email deliverability
7Sheep
8.4
ActiveDEMAND
9.6
List management
7Sheep
7.9
ActiveDEMAND
9.2
Triggered drip sequences
7Sheep
7.6
ActiveDEMAND
9.6

Lead Management

7Sheep
7.4
ActiveDEMAND
9.0
Lead nurturing
7Sheep
8.0
ActiveDEMAND
9.6
Lead scoring and grading
7Sheep
6.6
ActiveDEMAND
9.0
Data quality management
7Sheep
7.8
ActiveDEMAND
8.6
Automated sales alerts and tasks
7Sheep
7.1
ActiveDEMAND
8.6

Campaign Management

7Sheep
8.6
ActiveDEMAND
9.4
Calendaring
7Sheep
9.1
ActiveDEMAND
9.6
Event/webinar marketing
7Sheep
8.0
ActiveDEMAND
9.2

Social Media Marketing

7Sheep
8.3
ActiveDEMAND
8.6
Social sharing and campaigns
7Sheep
8.3
ActiveDEMAND
8.6
Social profile integration
7Sheep
8.3
ActiveDEMAND
8.6

Reporting & Analytics

7Sheep
6.8
ActiveDEMAND
9.2
Dashboards
7Sheep
6.4
ActiveDEMAND
8.8
Standard reports
7Sheep
6.4
ActiveDEMAND
9.2
Custom reports
7Sheep
7.6
ActiveDEMAND
9.6

Platform & Infrastructure

7Sheep
7.6
ActiveDEMAND
9.6
API
7Sheep
8.5
ActiveDEMAND
9.0
Role-based workflow & approvals
7Sheep
6.8
ActiveDEMAND
9.0
Customizability
7Sheep
7.8
ActiveDEMAND
9.6
Integration with Salesforce.com
7Sheep
7.3
ActiveDEMAND
10.0
Integration with Microsoft Dynamics CRM
7Sheep
ActiveDEMAND
10.0
Integration with SugarCRM
7Sheep
ActiveDEMAND
10.0

Pros

  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.

Cons

  • It would be useful if some standard email templates were available.
  • They could find a way to make the form questions easier/quicker to reorder.
  • I would like to be able to change user roles so that only certain people could see certain contact lists.
  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.

Likelihood to Renew

7Sheep8.2
Based on 3 answers
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
No score
No answers yet
No answers on this topic

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No score
No answers yet
No answers on this topic

Support

7Sheep8.2
Based on 3 answers
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.

Return on Investment

  • increasing customer engagement
  • increased ease to deliver multiple step marketing campaigns
  • fewer forgotten emails due to drip campaign automation
  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details