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68 Ratings
114 Ratings
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Score 8.7 out of 100

Bloomreach Engagement

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68 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Bloomreach Engagement

Bloomreach Engagement (Exponea) can be used for targeting a specific customer segment, for example, customers that bought perfumes in the last 3 months - this will help you make complex and more efficient campaigns. Also, you can make recurring campaigns, for example, abandoned cart campaigns, and reengage those customers who left your website.
Cosmin Pleșoiu | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Bloomreach Engagement
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Bloomreach Engagement
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Bloomreach Engagement
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Bloomreach Engagement
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Bloomreach Engagement
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Bloomreach Engagement
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Bloomreach Engagement
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Bloomreach Engagement
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Bloomreach Engagement
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Bloomreach Engagement

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Bloomreach Engagement
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Bloomreach Engagement
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Bloomreach Engagement
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Bloomreach Engagement
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Bloomreach Engagement

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Bloomreach Engagement
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Bloomreach Engagement
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Bloomreach Engagement

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Bloomreach Engagement
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Bloomreach Engagement
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Bloomreach Engagement

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.5
Bloomreach Engagement
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Bloomreach Engagement
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Bloomreach Engagement
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Bloomreach Engagement

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Bloomreach Engagement
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Bloomreach Engagement
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Bloomreach Engagement
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Bloomreach Engagement
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Bloomreach Engagement
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Bloomreach Engagement
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Bloomreach Engagement

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Bloomreach Engagement

  • All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
  • Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
  • GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Bloomreach Engagement

  • Quite a steep learning curve, Bloomreach Engagement courses are required.
  • The help centre can be confusing to find information and to understand processes.
  • The reporting tool can be quite confusing to master and there is room for this to be simplified.
Jack Leonard | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Bloomreach Engagement

Bloomreach Engagement 9.1
Based on 1 answer
Bloomreach Engagement is the hub of the 21st-century marketing department, allowing you to scale your campaigns, reach prospects more effectively, qualify and nurture leads, and demonstrate ROI and deepen relationships with customers at every touchpoint.
Megha Sahu | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Bloomreach Engagement

Bloomreach Engagement 8.1
Based on 19 answers
It has modern, simple and easy to look design. It doesn't take long to learn using it, since the UX is very friendly and intuitive. However, when you get more and more advanced in it, you will realise that if you don't code in jinja, lot of those features will be limited.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Bloomreach Engagement

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Bloomreach Engagement

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Bloomreach Engagement

Bloomreach Engagement 8.6
Based on 19 answers
Live chat is a new form for us to talk about open questions, issues with support team but it works well. However still a phone call would be better option in a situations when an incident happens after work hours due to our application manager can not use PC at the moment.
Roman Zabka | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Bloomreach Engagement

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Bloomreach Engagement

Bloomreach Engagement 9.1
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Bloomreach Engagement

Bloomreach Engagement's Scenario Builder and Data Aggregation was a main factor in why we chose Bloomreach over some of the alternatives. Bloomreach Engagement has a simple UI that is easy to use and very intuitive. Bloomreach also offered training via an Academy which was instrumental in learning some advanced marketing techniques and how to leverage Bloomreach's features to the fullest.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Bloomreach Engagement

  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
Lukáš Világi | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

Bloomreach Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Bloomreach Engagement Editions & Modules

Edition
CDPCDP+AI1
CampaignsCDP+AI+MA2
CDXPCDP+AI+MA+CRO3
  1. Single Customer View, Real-Time Analytics, Advanced Segmentation, Predictive Insights, Retargeting Audiences, Integrations
  2. Single Customer View, Real-Time Analytics, Omni-Channel Execution, Behavioral Triggering, Advanced Personalization, Predictive Campaigns
  3. Single Customer View, Real-Time Analytics, Omni-Channel Execution, Web Optimization, Multivariate Testing, Artificial Intelligence
Additional Pricing Details
Bloomreach Engagement pricing is quote-based.

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Bloomreach Engagement
8.6

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Bloomreach Engagement
9.1

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Bloomreach Engagement
8.1

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Bloomreach Engagement

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Bloomreach Engagement

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Bloomreach Engagement
8.6

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Bloomreach Engagement

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Bloomreach Engagement
9.1

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