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Top Rated
1819 Ratings
113 Ratings
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Score 8.6 out of 100

Tableau Desktop

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Top Rated
1819 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Tableau Desktop

We combine data from various data sets. Most of my files are in flat files and stored by various teams. The data is added daily so we need a fast way to analyze it. Furthermore, we incorporate external data such as statistics Canada and economics. For these, [Tableau Desktop] needs to be responsive. I then use it to analyze the information. Also, the data is visualized by various teams and presented to executives.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Tableau Desktop
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Tableau Desktop
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Tableau Desktop
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Tableau Desktop
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Tableau Desktop
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Tableau Desktop
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Tableau Desktop
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Tableau Desktop
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Tableau Desktop
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Tableau Desktop

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Tableau Desktop
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Tableau Desktop
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Tableau Desktop
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Tableau Desktop
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Tableau Desktop

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Tableau Desktop
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Tableau Desktop
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Tableau Desktop

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Tableau Desktop
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Tableau Desktop
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Tableau Desktop

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Tableau Desktop
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Tableau Desktop
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Tableau Desktop
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Tableau Desktop

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Tableau Desktop
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Tableau Desktop
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Tableau Desktop
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Tableau Desktop
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Tableau Desktop
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Tableau Desktop
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Tableau Desktop

BI Standard Reporting

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.4
Pixel Perfect reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.1
Customizable dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.8
Report Formatting Templates
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.3

Ad-hoc Reporting

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.1
Drill-down analysis
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.3
Formatting capabilities
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.3
Integration with R or other statistical packages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
7.4
Report sharing and collaboration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.6

Report Output and Scheduling

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.3
Publish to Web
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.7
Publish to PDF
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.7
Report Versioning
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.2
Report Delivery Scheduling
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.3
Delivery to Remote Servers
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
7.8

Data Discovery and Visualization

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.6
Pre-built visualization formats (heatmaps, scatter plots etc.)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.9
Location Analytics / Geographic Visualization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
9.0
Predictive Analytics
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
7.8

Access Control and Security

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.5
Multi-User Support (named login)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.5
Role-Based Security Model
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.4
Multiple Access Permission Levels (Create, Read, Delete)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.7
Single Sign-On (SSO)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.5

Mobile Capabilities

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.1
Responsive Design for Web Access
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.0
Dedicated iOS Application
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.0
Dedicated Android Application
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.1
Dashboard / Report / Visualization Interactivity on Mobile
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.2

Application Program Interfaces (APIs) / Embedding

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.2
REST API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.2
Javascript API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.2
iFrames
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.2
Java API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.0
Themeable User Interface (UI)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.1
Customizable Platform (Open Source)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
8.3

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Tableau Desktop

  • The Visualizations graphics are really good and the color options help in designing attractive charts. They help to convey more information and can be made interactive.
  • You can add filters with offer you to plug and play with values and understand different outcomes.
  • You can drag and drop options while creating charts and dashboards. also it is a very fluid layout.
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Tableau Desktop

  • Formatting the data to work correctly in graphical presentations can be time consuming
  • Daily data extracts can run slowly depending on how much data is required and the source of the data
  • The desktop version is required for advanced functionality, editing on [the] Tableau server allows only limited features
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.9
Based on 39 answers
Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
Anonymous | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.9
Based on 64 answers
I think it is easy to use and provides beautiful charts. It is easier to do storytelling or to give a quick overview about your work.Tableau also makes it easy to share the dashboards and manage access right to them.I would recommend Tableau as one of the best visualization tools out there.(From my point of view, Tableau is like Apple and Power BI is like Android phone).
Anonymous | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.0
Based on 20 answers
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
Brad Llewellyn | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 6.1
Based on 18 answers
Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
Anonymous | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.4
Based on 73 answers
Tableau support team took their own time to reach out with their solution. However, Tableau online community forums where many visitors and user are ready to lend a hand to others and share their experiences provide support and help in any issues encounter during the development phase.
Anonymous | TrustRadius Reviewer

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 9.4
Based on 4 answers
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
Jon Boeckenstedt | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.0
Based on 4 answers
The training for new users are quite good because it covers topic wise training and the best part was that it also had video tutorials which are very helpful
Chandra Bhanu Pratap Singh | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.0
Based on 68 answers
Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
David Fickes | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Tableau Desktop

If we do not have legacy tools which have already been set up, I would switch the visualization method to open source software via PyCharm, Atom, and Visual Studio IDE. These IDEs cannot directly help you to visualize the data but you can use many python packages to do so through these IDEs.
Anonymous | TrustRadius Reviewer

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 7.0
Based on 3 answers
Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Tableau Desktop

  • Tableau was acquired years ago, and has provided good value with the content created.
  • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
  • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
John Stuchly | TrustRadius Reviewer

Screenshots

Tableau Desktop

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

Tableau Desktop

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Tableau Desktop Editions & Modules

Edition
Tableau Creator$70.001
  1. Per User / Per Month
Additional Pricing Details
All pricing plans are billed annually.

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Tableau Desktop
8.8

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Tableau Desktop
8.9

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Tableau Desktop
8.9

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Tableau Desktop
8.0

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Tableau Desktop
6.1

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Tableau Desktop
8.4

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
9.4

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Tableau Desktop
8.0

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Tableau Desktop
8.0

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Tableau Desktop
7.0

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