What users are saying about
342 Ratings
55 Ratings
342 Ratings
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Score 7 out of 101
55 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

AWeber

Aweber excels at email marketing in addition to the built-in solutions it offers such as automated marketing. This makes it perfect for all the triggered emails you need to create for various situations such as e-commerce abandoned cart emails to retain customers and improve your overall revenue. You'll have to review how you'd use the solution.
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Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
AWeber
7.3
WYSIWYG email editor
Act-On
7.9
AWeber
7.0
Dynamic content
Act-On
7.1
AWeber
Ability to test dynamic content
Act-On
6.7
AWeber
Landing pages
Act-On
7.0
AWeber
A/B testing
Act-On
6.9
AWeber
6.4
Mobile optimization
Act-On
6.8
AWeber
6.5
Email deliverability
Act-On
7.8
AWeber
9.0
List management
Act-On
6.4
AWeber
7.5
Triggered drip sequences
Act-On
9.2
AWeber
7.7

Lead Management

Act-On
7.3
AWeber
Lead nurturing
Act-On
7.0
AWeber
Lead scoring and grading
Act-On
7.4
AWeber
Data quality management
Act-On
7.9
AWeber
Automated sales alerts and tasks
Act-On
6.7
AWeber

Campaign Management

Act-On
7.6
AWeber
Calendaring
Act-On
6.8
AWeber
Event/webinar marketing
Act-On
8.5
AWeber

Social Media Marketing

Act-On
7.9
AWeber
Social sharing and campaigns
Act-On
7.9
AWeber
Social profile integration
Act-On
7.9
AWeber

Reporting & Analytics

Act-On
5.7
AWeber
7.7
Dashboards
Act-On
5.5
AWeber
7.4
Standard reports
Act-On
6.0
AWeber
8.2
Custom reports
Act-On
5.7
AWeber
7.6

Platform & Infrastructure

Act-On
7.3
AWeber
API
Act-On
9.2
AWeber
Role-based workflow & approvals
Act-On
6.8
AWeber
Customizability
Act-On
6.7
AWeber
Integration with Salesforce.com
Act-On
8.0
AWeber
Integration with Microsoft Dynamics CRM
Act-On
6.1
AWeber
Integration with SugarCRM
Act-On
7.0
AWeber

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Setting up client segment lists is very easy and intuitive to do.
  • Creating email sequences is also very easy to do - once an acceptable template is created.
  • The opt-in forms that I have set up for clients to use work smoothly and I don't recall any instance where one failed.
Rick Hindman profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • Intuitiveness
  • Pricing options
  • Mobile accessibility
Andreas Jones - LSSGB, CPP, CSCS profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
AWeber6.8
Based on 6 answers
While I was with the company, we renewed our use of AWeber. Over all it was easy to use and everyone in the office knew how to use it.
Carrie Monroe profile photo

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
AWeber7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Yvonne Herbst profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
AWeber9.1
Based on 2 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Yvonne Herbst profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

These systems are all great and very robust, but they count each email sent against the monthly count, which is not always ideal for a company that sends high volume, and high frequency marketing campaigns each month. That is probably the greatest selling point of Act-On, that I can keep a base of customers under a certain limit, and send to them unlimited
Paloma Nazar profile photo
MailChimp is cheaper for small lists and for dormant lists you can pay per email sent to lower your costs, but it's auto-responders are harder to set up and understand.InfusionSoft is the big daddy of the field and has extensive and powerful automation features, but you pay for that ability. It is an order a magnitude more expensive than AWeber. It also includes things you might not think are part of email list management, like shopping carts and extensive CRM tools.
Ron Davis profile photo

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • Helped keep track of campaign analytics
  • Enabled me to collect email address through sign up forms
Nicole Steen, M.A. profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

AWeber

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AWeber Editions & Modules
AWeber
Additional Pricing Details
After a 30-day free trial, pricing is determined based on the total number of subscribers in your account. Pricing starts as low as $19/mo. Additional savings are available by paying quarterly or annually.