What users are saying about

Act-On

328 Ratings

AWeber

49 Ratings

Act-On

328 Ratings
Score 7 out of 101

AWeber

49 Ratings
Score 7.1 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

AWeber

Aweber is particularly suited to small to medium businesses and organizations who need to manage their mailing lists and communicate periodically with their customers or members.Aweber is not particularly suited to agencies who need to broker and provide these services to multiple clients. It's mainly an end-user application.
Greg Dungan profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
AWeber
6.6
WYSIWYG email editor
Act-On
7.3
AWeber
6.1
Dynamic content
Act-On
6.9
AWeber
Ability to test dynamic content
Act-On
6.6
AWeber
Landing pages
Act-On
7.8
AWeber
A/B testing
Act-On
8.0
AWeber
6.5
Mobile optimization
Act-On
7.7
AWeber
5.2
Email deliverability
Act-On
8.8
AWeber
8.3
List management
Act-On
5.9
AWeber
6.3
Triggered drip sequences
Act-On
8.3
AWeber
7.2

Lead Management

Act-On
6.7
AWeber
Lead nurturing
Act-On
6.3
AWeber
Lead scoring and grading
Act-On
6.9
AWeber
Data quality management
Act-On
7.1
AWeber
Automated sales alerts and tasks
Act-On
6.4
AWeber

Campaign Management

Act-On
7.5
AWeber
Calendaring
Act-On
6.8
AWeber
Event/webinar marketing
Act-On
8.3
AWeber

Social Media Marketing

Act-On
6.7
AWeber
Social sharing and campaigns
Act-On
6.4
AWeber
Social profile integration
Act-On
7.0
AWeber

Reporting & Analytics

Act-On
5.3
AWeber
6.9
Dashboards
Act-On
4.7
AWeber
6.7
Standard reports
Act-On
5.7
AWeber
7.3
Custom reports
Act-On
5.6
AWeber
6.8

Platform & Infrastructure

Act-On
6.4
AWeber
API
Act-On
8.0
AWeber
Role-based workflow & approvals
Act-On
6.4
AWeber
Customizability
Act-On
5.1
AWeber
Integration with Salesforce.com
Act-On
8.0
AWeber
Integration with Microsoft Dynamics CRM
Act-On
4.1
AWeber
Integration with SugarCRM
Act-On
7.1
AWeber

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Gets email past spam filters and into recipients' email inboxes
  • Customer support is great - love the telephone support when I have a question or am stuck.
  • Makes it easy to identify who has opened emails, who has not, and send emails to list segments based on opens / non-opens
  • Allows you to segment lists by other criteria, such as birthday. We have used Aweber to send out birthday offers to people on the list who have birthdays that month.
  • I like the wide selection of ready made opt in form designs that can be customized and embedded on client websites
  • I like the hosted opt-in form option where you can send people a link to an opt in form without having to host it on your own website .. great for people who need to build a list but don't have a website yet.
Yvonne Herbst profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • AWeber could use some improvement in the functionality and range of what options they provide in the editor. For example, it would be nice to have more font choices and if the editor would remember font color choices that are most used (it refreshes after saving). Sometimes the editor doesn't hold your font choice and so you have to go back and select your font choice again.
  • AWeber's editor functionality takes a little getting used to. Sometimes you have to line your image or paragraph blocks up differently than it looks in the editor. I always TEST my emails to make sure images and text aline nicely in the final email, overall it is a good layout and is still easier and less time consuming than writing html newsletters:)
  • It would be nice if AWeber created more customizable social media share buttons you could insert (as an option) that can be used when creating newsletters and blogs.
  • The url/link button could use some improvement as far as work flow goes, it is easy to link text or make a url live, but not easy to break the link on words, usually you have to delete and re-write the words.
  • AWeber should move the pop up image edit box over to the right more for a better work flow, so it doesn't overlap the editor, it makes it hard to delete and move blocks when it is overlapped with the pop up editor.
  • AWeber blog broadcasts are not very appealing visually.
  • It would be nice if AWeber provided more plain/customizable templates for your own branding that allows for background colors that match your branding for newsletter and blogs.
Nichol Skaggs profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
AWeber6.8
Based on 6 answers
I don't personally use AWeber.
Rick Hindman profile photo

Usability

Act-On7.2
Based on 31 answers
It has been the quick tools we use to get our team members up and trained. the Act-On University is fabulous
Angie J Anderson profile photo
AWeber7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Yvonne Herbst profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
The customer success manager assigned to each accounts after you become a client are amazing.
Angie J Anderson profile photo
AWeber9.1
Based on 2 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Yvonne Herbst profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
It is less expensive than Constant Contact but more expensive than MailChimp. We ended up recently switching to Kajabi because it integrates landing pages. Constant Contact and MailChimp both have easier user interfaces and better design options.
Nicole Steen, M.A. profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • AWeber plays a big part in lead generation - I use the opt-in lists on most every page of my website to entice people to opt-in.
  • I love the ease of use and reliability of AWeber's features in information delivery. Many of my programs are paid programs and my clients and customers expect the system to work efficiently and I've never had a problem.
  • Credibility - everyone in the industry knows that AWeber's deliverability rate is first rate so I never have an issue with people not getting their emails.
Lisa Wells profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

AWeber

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AWeber Editions & Modules
AWeber
Additional Pricing Details
After a 30-day free trial, pricing is determined based on the total number of subscribers in your account. Pricing starts as low as $19/mo. Additional savings are available by paying quarterly or annually.