Act-On Software vs. Revinate

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
Revinate
Score 7.0 out of 10
N/A
Revinate is a hotel reputation management tool, with email marketing tools, surveys for customer feedback (to drive reviews to Google and TripAdvisor), and a dashboard to monitor all online reviews and social media mentions.N/A
Pricing
Act-On SoftwareRevinate
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
No answers on this topic
Offerings
Pricing Offerings
Act-OnRevinate
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
More Pricing Information
Features
Act-On SoftwareRevinate
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
7.9
113 Ratings
2% above category average
Revinate
-
Ratings
WYSIWYG email editor8.3112 Ratings00 Ratings
Dynamic content8.292 Ratings00 Ratings
Ability to test dynamic content7.392 Ratings00 Ratings
Landing pages8.2108 Ratings00 Ratings
A/B testing8.295 Ratings00 Ratings
Mobile optimization7.4103 Ratings00 Ratings
Email deliverability reporting8.1220 Ratings00 Ratings
List management8.2111 Ratings00 Ratings
Triggered drip sequences7.287 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.2
113 Ratings
6% above category average
Revinate
-
Ratings
Lead nurturing8.3104 Ratings00 Ratings
Lead scoring and grading8.3104 Ratings00 Ratings
Data quality management8.2102 Ratings00 Ratings
Automated sales alerts and tasks8.295 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.5
77 Ratings
0% below category average
Revinate
-
Ratings
Calendaring6.88 Ratings00 Ratings
Event/webinar marketing8.276 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
8.2
71 Ratings
8% above category average
Revinate
-
Ratings
Social sharing and campaigns8.269 Ratings00 Ratings
Social profile integration8.263 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.2
114 Ratings
9% above category average
Revinate
-
Ratings
Dashboards8.1109 Ratings00 Ratings
Standard reports8.2112 Ratings00 Ratings
Custom reports8.384 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
8.0
107 Ratings
6% above category average
Revinate
-
Ratings
API8.267 Ratings00 Ratings
Role-based workflow & approvals8.271 Ratings00 Ratings
Customizability8.389 Ratings00 Ratings
Integration with Salesforce.com8.265 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.236 Ratings00 Ratings
Integration with SugarCRM7.229 Ratings00 Ratings
Best Alternatives
Act-On SoftwareRevinate
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10

No answers on this topic

Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 8.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Act-On SoftwareRevinate
Likelihood to Recommend
8.3
(219 ratings)
7.1
(3 ratings)
Likelihood to Renew
8.9
(112 ratings)
-
(0 ratings)
Usability
9.1
(32 ratings)
-
(0 ratings)
Availability
9.1
(28 ratings)
-
(0 ratings)
Performance
8.2
(26 ratings)
-
(0 ratings)
Support Rating
7.3
(78 ratings)
-
(0 ratings)
In-Person Training
8.7
(4 ratings)
-
(0 ratings)
Online Training
9.3
(16 ratings)
-
(0 ratings)
Implementation Rating
8.6
(44 ratings)
-
(0 ratings)
Configurability
9.1
(2 ratings)
-
(0 ratings)
Ease of integration
6.4
(4 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(4 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(4 ratings)
-
(0 ratings)
User Testimonials
Act-On SoftwareRevinate
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review
Revinate
Revinate is a great platform for smaller-sized hotels who do not need the advanced functionalities of a larger ESP like Salesforce Marketing Cloud. You do not need coding experience, but if you would like to custom-code your emails you can do so. The automation features leave room for improvement as does its reporting features
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Pros
Act-On
  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
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Revinate
  • The audience segmentation is excellent. I use this the most since I create targeted, segmented campaigns.
  • Ease of use if you have experience with other email platforms.
  • Analytics reporting.
Read full review
Cons
Act-On
  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Read full review
Revinate
  • Streamline how we answer reviews further. I feel like we should not have to log into Revinate and log into third party sites to answer reviews. Revinate would have partnerships with these third parties to streamline the review answering process.
  • I also don't like how Revinate will not give direct access to Wyndham franchise users. We have to log into a MyPortal account and then into Revinate using the MyPortal link. It would be more efficient to have direct access and capabilities.
  • Make your report creation area user-friendly. You don't offer much training or help assistance in learning to create reports.
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Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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Revinate
No answers on this topic
Usability
Act-On
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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Revinate
No answers on this topic
Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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Revinate
No answers on this topic
Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
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Revinate
No answers on this topic
Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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Revinate
No answers on this topic
In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review
Revinate
No answers on this topic
Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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Revinate
No answers on this topic
Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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Revinate
No answers on this topic
Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Read full review
Revinate
Revinate is perfect for our small-to-medium sized hotel clients who do not need a more advanced ESP. If you have a larger client that needs more advanced features, I would suggest using Salesforce. If you require more in-depth reporting and automation features for a small to mid sized client, Mailchimp is also a great choice. I do not recommend TravelClick for any clients.
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Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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Revinate
No answers on this topic
Return on Investment
Act-On
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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Revinate
  • Our ROI with Revinate has helped us take back some of our OTA revenue, and for the first time ever, our brand.com revenue outpaced our OTA revenue, due to our email campaigns. We are a small indie hotel and this is crucial for us.
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ScreenShots

Act-On Screenshots

Screenshot of List Segmentation - Segmentation made simple - segment using behavioral, demographic and/or firmographic dataScreenshot of Quickstart Page - Start your marketing automation journeyScreenshot of Landing Page Composer - Create beautifully designed landing pages with a drag and drop function