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Top Rated
689 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100
1 Rating
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Score 9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Amperity AmpIQ (formerly Custora)

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Amperity AmpIQ (formerly Custora)
WYSIWYG email editor
ActiveCampaign
8.1
Amperity AmpIQ (formerly Custora)
Dynamic content
ActiveCampaign
8.5
Amperity AmpIQ (formerly Custora)
Ability to test dynamic content
ActiveCampaign
8.0
Amperity AmpIQ (formerly Custora)
Landing pages
ActiveCampaign
7.1
Amperity AmpIQ (formerly Custora)
A/B testing
ActiveCampaign
8.7
Amperity AmpIQ (formerly Custora)
Mobile optimization
ActiveCampaign
8.2
Amperity AmpIQ (formerly Custora)
Email deliverability reporting
ActiveCampaign
8.9
Amperity AmpIQ (formerly Custora)
List management
ActiveCampaign
8.8
Amperity AmpIQ (formerly Custora)
Triggered drip sequences
ActiveCampaign
9.1
Amperity AmpIQ (formerly Custora)

Lead Management

ActiveCampaign
8.5
Amperity AmpIQ (formerly Custora)
Lead nurturing
ActiveCampaign
8.8
Amperity AmpIQ (formerly Custora)
Lead scoring and grading
ActiveCampaign
8.4
Amperity AmpIQ (formerly Custora)
Data quality management
ActiveCampaign
8.2
Amperity AmpIQ (formerly Custora)
Automated sales alerts and tasks
ActiveCampaign
8.6
Amperity AmpIQ (formerly Custora)

Campaign Management

ActiveCampaign
7.9
Amperity AmpIQ (formerly Custora)
Calendaring
ActiveCampaign
7.7
Amperity AmpIQ (formerly Custora)
Event/webinar marketing
ActiveCampaign
8.1
Amperity AmpIQ (formerly Custora)

Social Media Marketing

ActiveCampaign
8.3
Amperity AmpIQ (formerly Custora)
Social sharing and campaigns
ActiveCampaign
8.4
Amperity AmpIQ (formerly Custora)
Social profile integration
ActiveCampaign
8.1
Amperity AmpIQ (formerly Custora)

Reporting & Analytics

ActiveCampaign
8.5
Amperity AmpIQ (formerly Custora)
Dashboards
ActiveCampaign
8.5
Amperity AmpIQ (formerly Custora)
Standard reports
ActiveCampaign
8.6
Amperity AmpIQ (formerly Custora)
Custom reports
ActiveCampaign
8.3
Amperity AmpIQ (formerly Custora)

Platform & Infrastructure

ActiveCampaign
8.7
Amperity AmpIQ (formerly Custora)
API
ActiveCampaign
8.7
Amperity AmpIQ (formerly Custora)
Role-based workflow & approvals
ActiveCampaign
8.4
Amperity AmpIQ (formerly Custora)
Customizability
ActiveCampaign
8.6
Amperity AmpIQ (formerly Custora)
Integration with Salesforce.com
ActiveCampaign
8.6
Amperity AmpIQ (formerly Custora)
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Amperity AmpIQ (formerly Custora)
Integration with SugarCRM
ActiveCampaign
8.8
Amperity AmpIQ (formerly Custora)

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Amperity AmpIQ (formerly Custora)

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Amperity AmpIQ (formerly Custora)

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Amperity AmpIQ (formerly Custora)

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Amperity AmpIQ (formerly Custora)

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Amperity AmpIQ (formerly Custora)

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Amperity AmpIQ (formerly Custora)

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Amperity AmpIQ (formerly Custora)

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Amperity AmpIQ (formerly Custora)

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Amperity AmpIQ (formerly Custora)

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Amperity AmpIQ (formerly Custora)

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Amperity AmpIQ (formerly Custora)

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Amperity AmpIQ (formerly Custora)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Amperity AmpIQ (formerly Custora) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Amperity AmpIQ (formerly Custora)
9.0

Likelihood to Renew

ActiveCampaign
9.1
Amperity AmpIQ (formerly Custora)

Usability

ActiveCampaign
8.1
Amperity AmpIQ (formerly Custora)

Reliability and Availability

ActiveCampaign
9.1
Amperity AmpIQ (formerly Custora)

Performance

ActiveCampaign
8.6
Amperity AmpIQ (formerly Custora)

Support Rating

ActiveCampaign
6.6
Amperity AmpIQ (formerly Custora)

In-Person Training

ActiveCampaign
7.3
Amperity AmpIQ (formerly Custora)

Implementation Rating

ActiveCampaign
8.5
Amperity AmpIQ (formerly Custora)

Scalability

ActiveCampaign
8.8
Amperity AmpIQ (formerly Custora)

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