ActiveCampaign vs. Vincere

I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.

Incentivized

The training videos are a great tool for someone new to the system, and lines up really well with the ease of use that the system demonstrates overall - my team all watched these over the course of a week and became fairly proficient in using the system before we had it rolled out. Previously systems i have used haven't allowed for the extraction of financials in enough detail from the system. Vincere allows us to break our data down by contingent and retained, then by stage in order to truly see our pipeline in detail.

• Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
• Super easy to use email creation that is aesthetically pleasing and user friendly
• Easy email sequences and user classification from a large range of opt in trigger options

Incentivized

• Pipeline management: the system gives a $ value for every part of the recruiting pipeline so I can accurately forecast what revenue is coming in. I've never seen this in a recruitment CRM, I believe it's quite a unique feature.
• Price: although pricing was not the #1 criteria for me when I am choosing software, we are saving big with Vincere. I am paying $39/licence each month. This is a saving of 70% on our previous vendor yet the quality of the system is much better.
• Search: this is probably the feature that our consultants appreciate most. The advanced search allows you to search contextually across everything in the system and really refine and drill down into the nitty gritty.

• It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
• The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
• I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
• I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
• I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.

Incentivized

• While Vincere has spell check correcting keyboard, spelling and grammatical errors is more difficult than it should be. This is somewhat mitigated by ongoing development in other areas.
• Vincere invoicing systems could be improved. This is not a huge problem if you don't have multiple accounts with parent company access group but we do and this can be confusing at times. Not a deal breaker by any standards so more a general comment than a complaint.

I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.

Incentivized

We just implemented Vincere and the chance of changing to a different soon is limited

Incentivized

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.

Great candidate management. A UI that could do with further visual development. Easy to use functions and great support from the Vincere team. Slightly clunky process for making a placement. Great candidate pics and star ratings. Overall easy of use that drives good adoption from my team

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.

Incentivized

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.

Incentivized

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.

Incentivized

Our Implementation Consultant Alan is super helpful 10/10 recommend!! If I have a question he gets in contact super fast. If he does not have an answer right away he talks to other departments and gets back in thouch within 48 hours. He was definitely the most helpful person out of everyone we talked to

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

Incentivized

I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.

Incentivized

I selected Vincere as it offered everything (on paper and in the demo) that Bullhorn did for half the price (the market leader at the time). I should have realised not every deal is a deal. The product from month one displayed performance issues with the speed of the product they remain and have been constantly a point of complaint from my team, we had multiple bugs from day one, these bugs remain now or have been replaced with other bugs. The demo, the literature all claimed one thing and we received another. In comparison we have received excellent service from Zoho and their best in breed, rather one product for all approach offers a far more powerful offering for genuinely half the price without the need for us to spend further money on 3rd party products because those built into Vincere did not work as advertised.

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.

Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.

At this point, I don't think I'd ever use any other platform!

Incentivized

• I haven't monetized my list yet so no clear ROI but great from a list-building perspective
• The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features

Incentivized

• Accountability: Vincere has helped us shift the way we manage consultants. Everyone can see what they've done inside Vincere, the system is quite transparent so even your junior consultants can see where they need to pick things up.
• ROI was fast for us. You move from an old system to a modern platform like Vincere and it's like turning on the lights. Just having the mobile app was a revelation to us! Then you add on the dashboards, the LinkedIn integration, the constant upgrades.
• Analytics: we used to track everything on Excel and whiteboards. We've since shifted that to the automated reporting inside Vincere.