What users are saying about
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Top Rated
689 Ratings
14 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100
14 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Vincere

This has been such a fantastic experience for our company, I'd recommend Vincere in a heartbeat. Fantastic service with a team who seem like they genuinely just want to help - they really seemed to care about getting us happy with their product, especially when helping us finish the data import from our old system.

I'd say it would be a good fit for a large recruitment company as the dashboards and reporting is very good. However, the low price also makes it a good option for start-ups or cost conscious firms.
Harriet O'Connor | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Vincere
WYSIWYG email editor
ActiveCampaign
8.1
Vincere
Dynamic content
ActiveCampaign
8.5
Vincere
Ability to test dynamic content
ActiveCampaign
8.0
Vincere
Landing pages
ActiveCampaign
7.1
Vincere
A/B testing
ActiveCampaign
8.7
Vincere
Mobile optimization
ActiveCampaign
8.2
Vincere
Email deliverability reporting
ActiveCampaign
8.9
Vincere
List management
ActiveCampaign
8.8
Vincere
Triggered drip sequences
ActiveCampaign
9.1
Vincere

Lead Management

ActiveCampaign
8.5
Vincere
Lead nurturing
ActiveCampaign
8.8
Vincere
Lead scoring and grading
ActiveCampaign
8.4
Vincere
Data quality management
ActiveCampaign
8.2
Vincere
Automated sales alerts and tasks
ActiveCampaign
8.6
Vincere

Campaign Management

ActiveCampaign
7.9
Vincere
Calendaring
ActiveCampaign
7.7
Vincere
Event/webinar marketing
ActiveCampaign
8.1
Vincere

Social Media Marketing

ActiveCampaign
8.3
Vincere
Social sharing and campaigns
ActiveCampaign
8.4
Vincere
Social profile integration
ActiveCampaign
8.1
Vincere

Reporting & Analytics

ActiveCampaign
8.5
Vincere
Dashboards
ActiveCampaign
8.5
Vincere
Standard reports
ActiveCampaign
8.6
Vincere
Custom reports
ActiveCampaign
8.3
Vincere

Platform & Infrastructure

ActiveCampaign
8.7
Vincere
API
ActiveCampaign
8.7
Vincere
Role-based workflow & approvals
ActiveCampaign
8.4
Vincere
Customizability
ActiveCampaign
8.6
Vincere
Integration with Salesforce.com
ActiveCampaign
8.6
Vincere
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Vincere
Integration with SugarCRM
ActiveCampaign
8.8
Vincere

Recruiting / ATS

ActiveCampaign
Vincere
6.1
Job Requisition Management
ActiveCampaign
Vincere
5.1
Company Website Posting
ActiveCampaign
Vincere
7.1
Publish to Social Media
ActiveCampaign
Vincere
5.6
Job Search Site Posting
ActiveCampaign
Vincere
5.1
Customized Application Form
ActiveCampaign
Vincere
5.1
Resume Management
ActiveCampaign
Vincere
5.1
Duplicate Candidate Prevention
ActiveCampaign
Vincere
5.1
Candidate Search
ActiveCampaign
Vincere
6.7
Applicant Tracking
ActiveCampaign
Vincere
6.7
Collaboration
ActiveCampaign
Vincere
5.6
Task Creation and Delegation
ActiveCampaign
Vincere
6.7
Email Templates
ActiveCampaign
Vincere
6.7
User Permissions
ActiveCampaign
Vincere
7.6
Notifications and Alerts
ActiveCampaign
Vincere
7.6
Reporting
ActiveCampaign
Vincere
5.1

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Vincere

  • Alex (on the help desk) is amazing when it comes to helping me when I don't know how to process things on the system; she knows exactly what I need to understand what she is trying to explain and even does a quick video for me which helps a lot and saves me time.
  • CV integration is great and saves me a lot on having to write a candidate's CV from scratch or copying and pasting.
  • The live list to clients and how it allows the client to interact with you and inside their own organization. It also looks more professional, the way it is sent to the client, than just a generic email.
  • I love the reporting system and how it keeps you on your toes, as you can see where you are as in stats and how much you need to bring in still. For managers and owners, the reporting functions are great. As long as your staff are capturing all the info into the system your reports will pretty much be 100% accurate. The best thing is you can pull a report to let you know exactly which data isn't being put into they system by which staff and you can then follow up with them.
Lee Jatho MRCSA | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Vincere

  • Full of bugs.
  • The same data points are quoted differently across the product.
  • Removing data when you wish to leave has been a real challenge. Limited capability in the product itself and a slow to respond support team.
  • Support is poor in general.
  • Every new release provides more complexity that adds no value and compounds the many bugs in the product further.
  • Even as part of a GDPR request we found it difficult to get our data from the company, we were also charged for the privilege.
  • Support is slow and unwilling to admit where fundamental problems exist in the product. If they respond it's with a workaround rather than a fix.
  • Lots of corny comments about billing, making money, "license to Bill" are communicated from the company and in the product. Not everyone in this sector is driven by money some of us want to provide a quality service, the money is an outcome of a good job not the starting point.
  • The sales process consisted of basically lots of window dressing about the product, we were tied to 3 years and then found out most of the features we purchased the product for don't work and many still don't work nearly 3 years later.
Mark Hurren | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Vincere

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Vincere

Vincere 6.7
Based on 3 answers
Simple and clear system to use, and training provided and available for download meaning if anything has been missed we can go back and review
Rebecca Farrell | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vincere

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vincere

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Vincere

Vincere 10.0
Based on 2 answers
I mostly got Alex, and she was absolutely amazing and sometimes I would request for her to help me. The support at Vincere that I have received so far has been great!
Lee Jatho MRCSA | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Vincere

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Vincere

The interface and the bulk-activities. Even though the others are more customizable, Vincere.io definitely gives you plenty of freedom when doing other tasks.
Andrea Fabiola Mujica Pereira | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Vincere

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Vincere

  • Our clients say that they like the way we interact with them through the platform, its fresh and dynamic
  • Tracks our KPI's and revenue generation
Paul Foster | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Vincere

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Vincere Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Vincere
6.7

Likelihood to Renew

ActiveCampaign
9.1
Vincere

Usability

ActiveCampaign
8.1
Vincere
6.7

Reliability and Availability

ActiveCampaign
9.1
Vincere

Performance

ActiveCampaign
8.6
Vincere

Support Rating

ActiveCampaign
6.6
Vincere
10.0

In-Person Training

ActiveCampaign
7.3
Vincere

Implementation Rating

ActiveCampaign
8.5
Vincere

Scalability

ActiveCampaign
8.8
Vincere

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