What users are saying about
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Top Rated
349 Ratings
14 Ratings

ActiveCampaign

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Top Rated
349 Ratings
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Score 8.8 out of 100
14 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

ActiveCampaign

I cannot speak for larger companies, but for a smaller company like ours, the automation / CRM native to [ActiveCampaign] work well for us. If you're not already on another CRM and plan to build out your marketing, automation and lead/sale management in one tool, it's worth it.
Aaron Steinberg | TrustRadius Reviewer

HubSpot CMS Hub

HubSpot CMS Hub is great because it has the capability to keep up with the growth of my company. We started out as a startup company utilizing the platform and growing into a major staffing agency in our area. I am pleased with the program.
Tiffani Brown | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.2
HubSpot CMS Hub
WYSIWYG email editor
ActiveCampaign
8.0
HubSpot CMS Hub
Dynamic content
ActiveCampaign
8.4
HubSpot CMS Hub
Ability to test dynamic content
ActiveCampaign
7.8
HubSpot CMS Hub
Landing pages
ActiveCampaign
6.6
HubSpot CMS Hub
A/B testing
ActiveCampaign
8.4
HubSpot CMS Hub
Mobile optimization
ActiveCampaign
8.1
HubSpot CMS Hub
Email deliverability reporting
ActiveCampaign
8.7
HubSpot CMS Hub
List management
ActiveCampaign
8.4
HubSpot CMS Hub
Triggered drip sequences
ActiveCampaign
9.3
HubSpot CMS Hub

Lead Management

ActiveCampaign
7.9
HubSpot CMS Hub
Lead nurturing
ActiveCampaign
7.9
HubSpot CMS Hub
Lead scoring and grading
ActiveCampaign
8.0
HubSpot CMS Hub
Data quality management
ActiveCampaign
7.5
HubSpot CMS Hub
Automated sales alerts and tasks
ActiveCampaign
8.3
HubSpot CMS Hub

Campaign Management

ActiveCampaign
7.7
HubSpot CMS Hub
Calendaring
ActiveCampaign
7.0
HubSpot CMS Hub
Event/webinar marketing
ActiveCampaign
8.5
HubSpot CMS Hub

Social Media Marketing

ActiveCampaign
8.1
HubSpot CMS Hub
Social sharing and campaigns
ActiveCampaign
8.5
HubSpot CMS Hub
Social profile integration
ActiveCampaign
7.6
HubSpot CMS Hub

Reporting & Analytics

ActiveCampaign
7.9
HubSpot CMS Hub
Dashboards
ActiveCampaign
8.1
HubSpot CMS Hub
Standard reports
ActiveCampaign
7.9
HubSpot CMS Hub
Custom reports
ActiveCampaign
7.8
HubSpot CMS Hub

Platform & Infrastructure

ActiveCampaign
8.4
HubSpot CMS Hub
10.0
API
ActiveCampaign
8.6
HubSpot CMS Hub
10.0
Role-based workflow & approvals
ActiveCampaign
7.8
HubSpot CMS Hub
Customizability
ActiveCampaign
8.6
HubSpot CMS Hub
Integration with Salesforce.com
ActiveCampaign
8.3
HubSpot CMS Hub
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.6
HubSpot CMS Hub
Integration with SugarCRM
ActiveCampaign
8.4
HubSpot CMS Hub

Security

ActiveCampaign
HubSpot CMS Hub
10.0
Role-based user permissions
ActiveCampaign
HubSpot CMS Hub
10.0

Web Content Creation

ActiveCampaign
HubSpot CMS Hub
9.9
Code quality / cleanliness
ActiveCampaign
HubSpot CMS Hub
10.0
Admin section
ActiveCampaign
HubSpot CMS Hub
10.0
Page templates
ActiveCampaign
HubSpot CMS Hub
10.0
Library of website themes
ActiveCampaign
HubSpot CMS Hub
10.0
Mobile optimization / responsive design
ActiveCampaign
HubSpot CMS Hub
10.0
Publishing workflow
ActiveCampaign
HubSpot CMS Hub
10.0
Form generator
ActiveCampaign
HubSpot CMS Hub
9.0

Web Content Management

ActiveCampaign
HubSpot CMS Hub
9.6
Content taxonomy
ActiveCampaign
HubSpot CMS Hub
10.0
SEO support
ActiveCampaign
HubSpot CMS Hub
8.0
Bulk management
ActiveCampaign
HubSpot CMS Hub
10.0
Availability / breadth of extensions
ActiveCampaign
HubSpot CMS Hub
10.0
Community / comment management
ActiveCampaign
HubSpot CMS Hub
10.0

Pros

ActiveCampaign

  • They have incredible customer service. There is a chat option right in your account, they are quick to reply, and always so kind and patient.
  • The whole system is so user friendly. Campaigns/emails are easy to write and design, and segments and tags are easy to manage.
  • I can also create incredibly good looking lead pages right in my account. They are quick to make because AC's templates are all really wonderful. Saves me a lot of time!
Cora Matheson | TrustRadius Reviewer

HubSpot CMS Hub

  • It is a great tool to ensure customer service representatives are providing great customer service.
  • Helps our organization handle complaints in a timely manner.
  • Great platform to integrate other software to keep everything in one program.
Tiffani Brown | TrustRadius Reviewer

Cons

ActiveCampaign

  • I wish that I could use my own IP and a third party tool like SendGrid to manage deliverability
  • Some of the contact search capabilities are lacking
  • Ability to add additional users for a small fee would be preferable to needing to upgrade for a substantial monthly additional fee
Anonymous | TrustRadius Reviewer

HubSpot CMS Hub

  • Hubspot is always improving and implementing new features. I absolutely love the program for my company.
  • Better price options!
Tiffani Brown | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 9 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

HubSpot CMS Hub

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.0
Based on 26 answers
Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.
Chesare Johnson | TrustRadius Reviewer

HubSpot CMS Hub

HubSpot CMS Hub 10.0
Based on 1 answer
It is very easy for my new employees to use. They provide great training tools to help train our staff when they are faced with a challenge
Tiffani Brown | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.2
Based on 3 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

HubSpot CMS Hub

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 7.7
Based on 3 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

HubSpot CMS Hub

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.9
Based on 29 answers
The chat is great and it’s pretty fast, I personally would like a phone agent at times to facilitate the process yet that’s just my preference; Again, the chat agents are quick, effective and do the actual work that support agents are hired to do. I’m happy with my subscription
Anonymous | TrustRadius Reviewer

HubSpot CMS Hub

HubSpot CMS Hub 10.0
Based on 1 answer
They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
Tiffani Brown | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.7
Based on 5 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

HubSpot CMS Hub

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.
Anonymous | TrustRadius Reviewer

HubSpot CMS Hub

HubSpot is far better then Pipedrive. They do not offer as many features or ease of use that HubSpot offers. HubSpot's customer service is unmatched compared to the competition
Tiffani Brown | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.2
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

HubSpot CMS Hub

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The ROI has been in my time. Its pretty easy to use and setup.
  • The live chat support is really helpful. The support staff seem to be really good. They quite often send short video screen recordings to show me how to do something.
Jim Harshaw Jr | TrustRadius Reviewer

HubSpot CMS Hub

  • There has been a positive impact on our ROI. We have been able to close more deals due to the tools the program has to offer.
Tiffani Brown | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

HubSpot CMS Hub

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

HubSpot CMS Hub Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
HubSpot CMS Hub
10.0

Likelihood to Renew

ActiveCampaign
9.1
HubSpot CMS Hub

Usability

ActiveCampaign
8.0
HubSpot CMS Hub
10.0

Reliability and Availability

ActiveCampaign
9.2
HubSpot CMS Hub

Performance

ActiveCampaign
7.7
HubSpot CMS Hub

Support Rating

ActiveCampaign
6.9
HubSpot CMS Hub
10.0

Implementation Rating

ActiveCampaign
7.7
HubSpot CMS Hub

Scalability

ActiveCampaign
9.2
HubSpot CMS Hub

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