What users are saying about

ActiveCampaign

Top Rated
58 Ratings

INBOX25

2 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

INBOX25

2 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
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INBOX25

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
James Mallory profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
INBOX25
7.4
WYSIWYG email editor
ActiveCampaign
7.7
INBOX25
7.0
Dynamic content
ActiveCampaign
7.4
INBOX25
7.0
Ability to test dynamic content
ActiveCampaign
7.5
INBOX25
7.0
Landing pages
ActiveCampaign
6.7
INBOX25
9.0
A/B testing
ActiveCampaign
7.2
INBOX25
3.2
Mobile optimization
ActiveCampaign
7.7
INBOX25
6.2
Email deliverability
ActiveCampaign
8.3
INBOX25
9.6
List management
ActiveCampaign
8.1
INBOX25
8.6
Triggered drip sequences
ActiveCampaign
9.3
INBOX25
8.8

Reporting & Analytics

ActiveCampaign
7.0
INBOX25
6.3
Dashboards
ActiveCampaign
7.1
INBOX25
6.5
Standard reports
ActiveCampaign
7.3
INBOX25
6.3
Custom reports
ActiveCampaign
6.7
INBOX25
6.0

Lead Management

ActiveCampaign
INBOX25
8.0
Lead nurturing
ActiveCampaign
INBOX25
8.4
Lead scoring and grading
ActiveCampaign
INBOX25
7.3
Data quality management
ActiveCampaign
INBOX25
7.7
Automated sales alerts and tasks
ActiveCampaign
INBOX25
8.5

Campaign Management

ActiveCampaign
INBOX25
7.0
Calendaring
ActiveCampaign
INBOX25
5.0
Event/webinar marketing
ActiveCampaign
INBOX25
9.0

Social Media Marketing

ActiveCampaign
INBOX25
7.5
Social sharing and campaigns
ActiveCampaign
INBOX25
9.0
Social profile integration
ActiveCampaign
INBOX25
6.0

Platform & Infrastructure

ActiveCampaign
INBOX25
9.1
Role-based workflow & approvals
ActiveCampaign
INBOX25
8.8
Customizability
ActiveCampaign
INBOX25
7.9
Integration with Salesforce.com
ActiveCampaign
INBOX25
10.0
Integration with SugarCRM
ActiveCampaign
INBOX25
9.6

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Inbox25 integrates very well with Sugar CRM where you do not have to manually export lists for email marketing and the results of campaigns update data back to the CRM including bounces (invalid emails), opt-outs, and lead scores when recipients click through on calls to action.
  • The automation engine takes some time to learn but is extremely flexible. We use it to build list segments that we could never build inside our CRM. We also use it for drip marketing automation.
  • The company is small enough that they take a personal approach to each implementation. We've spent a lot of one-on-one time with an Inbox25 consultant to understand the system and to troubleshoot things that we set up incorrectly as we were learning how the application works.
James Mallory profile photo

Cons

  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
Tracy Beers profile photo
  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
James Mallory profile photo

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
We found Inbox25 to be the most cost-effective marketing automation platform with the best possible integration to Sugar CRM. We evaluated three additional products. Only one was comparable in scope and integration but the cost was 30% more.
James Mallory profile photo

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available
  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
James Mallory profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

INBOX25

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details