What users are saying about
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Top Rated
850 Ratings
72 Ratings

ActiveCampaign

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Top Rated
850 Ratings
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Score 8.6 out of 100
72 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 3 feature sets: Email & Online Marketing, Lead Management, Campaign Management
  • LeadSquared ranks higher in 1 feature set: Reporting & Analytics
  • ActiveCampaign and LeadSquared are tied in 1 feature set: Platform & Infrastructure

Email & Online Marketing

8.5

ActiveCampaign

85%
7.4

LeadSquared

74%
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
562 Ratings
7.1
71%
35 Ratings

Dynamic content

8.3
83%
501 Ratings
8.0
80%
26 Ratings

Ability to test dynamic content

8.3
83%
453 Ratings
N/A
0 Ratings

Landing pages

7.4
74%
325 Ratings
5.8
58%
32 Ratings

A/B testing

8.6
86%
366 Ratings
8.1
81%
10 Ratings

Mobile optimization

8.6
86%
510 Ratings
6.3
63%
33 Ratings

Email deliverability reporting

9.3
93%
655 Ratings
6.3
63%
73 Ratings

List management

9.0
90%
631 Ratings
8.0
80%
37 Ratings

Triggered drip sequences

9.1
91%
557 Ratings
9.1
91%
23 Ratings

Lead Management

8.7

ActiveCampaign

87%
8.1

LeadSquared

81%
ActiveCampaign ranks higher in 2/4 features

Lead nurturing

9.0
90%
477 Ratings
10.0
100%
37 Ratings

Lead scoring and grading

8.6
86%
348 Ratings
8.3
83%
38 Ratings

Data quality management

8.7
87%
391 Ratings
5.1
51%
16 Ratings

Automated sales alerts and tasks

8.7
87%
345 Ratings
9.1
91%
35 Ratings

Campaign Management

8.5

ActiveCampaign

85%
4.3

LeadSquared

43%
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
284 Ratings
2.1
21%
14 Ratings

Event/webinar marketing

8.6
86%
276 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%

LeadSquared

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
247 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
10.0

LeadSquared

100%
LeadSquared ranks higher in 3/3 features

Dashboards

8.6
86%
579 Ratings
10.0
100%
38 Ratings

Standard reports

8.8
88%
566 Ratings
10.0
100%
38 Ratings

Custom reports

8.4
84%
364 Ratings
10.0
100%
32 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%
8.7

LeadSquared

87%
ActiveCampaign ranks higher in 5/7 features

API

9.2
92%
380 Ratings
9.8
98%
30 Ratings

Role-based workflow & approvals

8.6
86%
258 Ratings
7.6
76%
29 Ratings

Customizability

8.9
89%
403 Ratings
9.0
90%
34 Ratings

Integration with Salesforce.com

8.7
87%
86 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
56 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
52 Ratings
N/A
0 Ratings

Third-party software integrations

7.6
76%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
  • LeadSquared is rated higher in 2 areas: Usability, Support Rating
  • ActiveCampaign and LeadSquared are tied in 1 area: Likelihood to Renew

Likelihood to Recommend

9.1

ActiveCampaign

91%
651 Ratings
8.9

LeadSquared

89%
40 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
8.8

LeadSquared

88%
9 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings
9.5

LeadSquared

95%
3 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

LeadSquared

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings

LeadSquared

N/A
0 Ratings

Support Rating

6.1

ActiveCampaign

61%
39 Ratings
9.8

LeadSquared

98%
6 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

LeadSquared

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

LeadSquared

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

LeadSquared

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

LeadSquared

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

LeadSquared

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

LeadSquared

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

LeadSquared

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
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LeadSquared

Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
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Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
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LeadSquared

  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
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Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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LeadSquared

  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

LeadSquared

Starting Price

$0 per month

Editions & Modules

LeadSquared editions and modules pricing
EditionModules
Marketing Automation Pricing - Basic/Standard/Enterprise/CustomVisit Website1
Sales Execution CRM Pricing - Lite/Pro/Super/CustomVisit Website2

Footnotes

  1. per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional $100

Additional Details

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
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LeadSquared

It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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LeadSquared

Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
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Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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LeadSquared

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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LeadSquared

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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LeadSquared

Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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LeadSquared

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
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LeadSquared

I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
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Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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LeadSquared

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
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LeadSquared

  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
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