What users are saying about
4 Ratings
10 Ratings
4 Ratings
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Score 5.1 out of 100
10 Ratings
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Score 7 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Freshcaller

If you have a very small group of representatives that are strictly using FreshDesk as their ticket management system that needs to have call integration, I can see this solution working - but from a cost perspective, there are better options, even if they lack the tight integration between FreshWorks products. I am struggling to find scenarios other than above that Freshcaller is well suited.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Freshcaller
WYSIWYG email editor
ActiveDEMAND
9.2
Freshcaller
Dynamic content
ActiveDEMAND
9.6
Freshcaller
Ability to test dynamic content
ActiveDEMAND
9.6
Freshcaller
Landing pages
ActiveDEMAND
9.0
Freshcaller
A/B testing
ActiveDEMAND
9.6
Freshcaller
Mobile optimization
ActiveDEMAND
9.6
Freshcaller
Email deliverability reporting
ActiveDEMAND
9.6
Freshcaller
List management
ActiveDEMAND
9.2
Freshcaller
Triggered drip sequences
ActiveDEMAND
9.6
Freshcaller

Lead Management

ActiveDEMAND
9.0
Freshcaller
Lead nurturing
ActiveDEMAND
9.6
Freshcaller
Lead scoring and grading
ActiveDEMAND
9.0
Freshcaller
Data quality management
ActiveDEMAND
8.6
Freshcaller
Automated sales alerts and tasks
ActiveDEMAND
8.6
Freshcaller

Campaign Management

ActiveDEMAND
9.4
Freshcaller
Calendaring
ActiveDEMAND
9.6
Freshcaller
Event/webinar marketing
ActiveDEMAND
9.2
Freshcaller

Social Media Marketing

ActiveDEMAND
8.6
Freshcaller
Social sharing and campaigns
ActiveDEMAND
8.6
Freshcaller
Social profile integration
ActiveDEMAND
8.6
Freshcaller

Reporting & Analytics

ActiveDEMAND
9.2
Freshcaller
Dashboards
ActiveDEMAND
8.8
Freshcaller
Standard reports
ActiveDEMAND
9.2
Freshcaller
Custom reports
ActiveDEMAND
9.6
Freshcaller

Platform & Infrastructure

ActiveDEMAND
9.6
Freshcaller
API
ActiveDEMAND
9.0
Freshcaller
Role-based workflow & approvals
ActiveDEMAND
9.0
Freshcaller
Customizability
ActiveDEMAND
9.6
Freshcaller
Integration with Salesforce.com
ActiveDEMAND
10.0
Freshcaller
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Freshcaller
Integration with SugarCRM
ActiveDEMAND
10.0
Freshcaller

Cloud PBX

ActiveDEMAND
Freshcaller
6.5
Hosted PBX
ActiveDEMAND
Freshcaller
6.1
Multi-level Interactive Voice Response (IVR)
ActiveDEMAND
Freshcaller
7.4
Call reports
ActiveDEMAND
Freshcaller
6.0
Directory of employee names
ActiveDEMAND
Freshcaller
6.3

Call Management

ActiveDEMAND
Freshcaller
7.0
Answering rules
ActiveDEMAND
Freshcaller
6.7
Call recording
ActiveDEMAND
Freshcaller
7.7
Call park
ActiveDEMAND
Freshcaller
7.0
Call screening
ActiveDEMAND
Freshcaller
5.7
Message alerts
ActiveDEMAND
Freshcaller
7.6

VoIP system collaboration

ActiveDEMAND
Freshcaller
6.0
Audio conferencing
ActiveDEMAND
Freshcaller
6.0

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Freshcaller

  • IVR
  • Call management
  • Forwarding
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Freshcaller

  • The UX and UI could use an upgrade.
  • The process could be better when importing a hard line into the system.
  • We could use more additional reporting features.
Steven Duran | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Freshcaller

Freshcaller 8.0
Based on 1 answer
It's a really simple and affordable software solution if you're looking to upgrade your system or processes to a softphone. The service has been fantastic for both our outbound sales team and our inbound customer service team. As a manager, I'm really grateful I found FreshCaller early on in the process of evaluating companies to go to for a softphone.
Steven Duran | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Freshcaller

Freshcaller 6.5
Based on 3 answers
Support is chat and email-based - the support team is available during the workday, but anything that is outside of the knowledge base or common knowledge of the system is taken down and forwarded along to the development team, which doesn't hold the same hours. Responses regarding bugs and problems with the system can take hours and days for a response - which is not useful if you're experiencing a problem with your customer support team's primary communications channel.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Freshcaller

At the time, the features seemed to integrate better with a possible ITSM platform that would be a little more catered to our style and liking. If I remember correctly, both operated on Twilio but I'm not sure if that's still the case. Since I no longer assist with those services I'm not sure where the route will go.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Freshcaller

  • Overpriced for what it offered - we paid nearly $600/month for 10 users. Could not drop them fast enough for this reason alone.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Freshcaller

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$0*

* Unlimited Agents

Freshcaller Editions & Modules

Additional Pricing Details
Sprout - $0 (UNLIMITED AGENTS + pay per min) Blossom - $19 (per agent/month paid yearly + pay per min) - $25 (per agent/month paid monthly + pay per min) Garden - $40 (per agent/month paid yearly + pay per min) - $49 (per agent/month paid monthly + pay per min)

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Freshcaller
6.7

Usability

ActiveDEMAND
Freshcaller
8.0

Support Rating

ActiveDEMAND
Freshcaller
6.5

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