What users are saying about
4 Ratings
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Top Rated
2122 Ratings
4 Ratings
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Score 5 out of 100

Mailchimp

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Top Rated
2122 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp is great for sending out updates to products or sending out information about new products, because campaigns can be sent quickly to a large group of people. It is not great for sending out personalized messages, because most receivers of an email can tell that it came from Mailchimp and was not originated specifically for that user.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Mailchimp
8.2
WYSIWYG email editor
ActiveDEMAND
9.2
Mailchimp
8.4
Dynamic content
ActiveDEMAND
9.6
Mailchimp
8.0
Ability to test dynamic content
ActiveDEMAND
9.6
Mailchimp
8.0
Landing pages
ActiveDEMAND
9.0
Mailchimp
7.8
A/B testing
ActiveDEMAND
9.6
Mailchimp
8.1
Mobile optimization
ActiveDEMAND
9.6
Mailchimp
8.3
Email deliverability reporting
ActiveDEMAND
9.6
Mailchimp
8.7
List management
ActiveDEMAND
9.2
Mailchimp
8.2
Triggered drip sequences
ActiveDEMAND
9.6
Mailchimp
8.0

Lead Management

ActiveDEMAND
9.0
Mailchimp
9.1
Lead nurturing
ActiveDEMAND
9.6
Mailchimp
6.4
Lead scoring and grading
ActiveDEMAND
9.0
Mailchimp
10.0
Data quality management
ActiveDEMAND
8.6
Mailchimp
10.0
Automated sales alerts and tasks
ActiveDEMAND
8.6
Mailchimp
10.0

Campaign Management

ActiveDEMAND
9.4
Mailchimp
10.0
Calendaring
ActiveDEMAND
9.6
Mailchimp
10.0
Event/webinar marketing
ActiveDEMAND
9.2
Mailchimp
10.0

Social Media Marketing

ActiveDEMAND
8.6
Mailchimp
10.0
Social sharing and campaigns
ActiveDEMAND
8.6
Mailchimp
10.0
Social profile integration
ActiveDEMAND
8.6
Mailchimp
10.0

Reporting & Analytics

ActiveDEMAND
9.2
Mailchimp
7.7
Dashboards
ActiveDEMAND
8.8
Mailchimp
7.7
Standard reports
ActiveDEMAND
9.2
Mailchimp
8.3
Custom reports
ActiveDEMAND
9.6
Mailchimp
7.2

Platform & Infrastructure

ActiveDEMAND
9.6
Mailchimp
8.2
API
ActiveDEMAND
9.0
Mailchimp
8.8
Role-based workflow & approvals
ActiveDEMAND
9.0
Mailchimp
10.0
Customizability
ActiveDEMAND
9.6
Mailchimp
5.8
Integration with Salesforce.com
ActiveDEMAND
10.0
Mailchimp
8.2
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Mailchimp
8.2
Integration with SugarCRM
ActiveDEMAND
10.0
Mailchimp
8.2

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Mailchimp

  • Drag and drop email editor is intuitive and really easy to use.
  • It also has the ability to create more advanced email marketing.
  • The analytics are quite good and presented in a way which can be taken out of the tool and presented externally.
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Some of our recipients report unintentionally unsubscribing - it would be helpful to offer a proactive report to admin so that they can verify with subscribers
  • We consistently experience challenges with formatting text in the editor and have to send/resend test messages to ensure that formatting appears correctly in the message received by subscribers. We are not sure if this is related to use of copy paste. It would be helpful to be able to set a theme and have all edits and additions of content format to match the theme.
  • Gmail users report being unable to find our messages in their main inbox. It would be helpful to be able to provide gmail users with directions to mark messages from us as desired so that they appear in the inbox.
Rosemarie Linder | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.2
Based on 49 answers
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Harrison Pershing | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.6
Based on 243 answers
Mailchimp is a great "starter" software for engaging with marketing audiences and tracking email campaigns. It has a few major issues with analytics reporting that makes it harder to go in-depth and try to optimize campaign variables in a meaningful way. It is useful for keeping records of all of our contacts and checking their overall engagement with our content, but in order to make informed decisions about who to retarget, it falls a little short.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

ActiveDEMAND

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 16 answers
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Valie Robbins | TrustRadius Reviewer

Implementation Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Mailchimp

It is an easy-to-use and easy-to-navigate tool. The free plan Mailchimp offers sets the industry benchmark in terms of features offered and is a great way to learn the basics of email marketing before moving on to more advanced features. When you create a campaign and enable the delivery time optimization feature, Mailchimp uses this data to determine an ideal time within 24 hours of the selected delivery date to send your campaign at that time. This feature is incredibly useful, especially when you have a diverse list of subscribers from different countries.
Anonymous | TrustRadius Reviewer

Scalability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Mailchimp

  • Cheaper communication with customers and sales targets. (email marketing is the cheapest way to communicate with customers and Mailchimp only makes this easier).
  • Effective measurement and tracking of our marketing emails, helps us gather the right data to make our sales efforts, better synchronized and effective.
Nitu Sabbharwal | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Mailchimp
8.5

Likelihood to Renew

ActiveDEMAND
Mailchimp
9.2

Usability

ActiveDEMAND
Mailchimp
8.6

Reliability and Availability

ActiveDEMAND
Mailchimp
10.0

Performance

ActiveDEMAND
Mailchimp
10.0

Support Rating

ActiveDEMAND
Mailchimp
10.0

Implementation Rating

ActiveDEMAND
Mailchimp
8.8

Scalability

ActiveDEMAND
Mailchimp
9.3

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