What users are saying about
5 Ratings
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Top Rated
2423 Ratings
5 Ratings
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Score 9 out of 100

Mailchimp

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Top Rated
2423 Ratings
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Score 8.1 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Platform & Infrastructure
  • Mailchimp ranks higher in 3 feature sets: Lead Management, Campaign Management, Social Media Marketing

Email & Online Marketing

9.5

ActiveDEMAND

95%
8.1

Mailchimp

81%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
8.2
82%
393 Ratings

Dynamic content

9.6
96%
2 Ratings
7.8
78%
377 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
8.0
80%
363 Ratings

Landing pages

9.0
90%
2 Ratings
7.7
77%
290 Ratings

A/B testing

9.6
96%
2 Ratings
8.2
82%
323 Ratings

Mobile optimization

9.6
96%
2 Ratings
8.2
82%
389 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
8.6
86%
628 Ratings

List management

9.2
92%
2 Ratings
8.1
81%
412 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
7.8
78%
289 Ratings

Lead Management

9.0

ActiveDEMAND

90%
9.1

Mailchimp

91%
Mailchimp ranks higher in 3/4 features

Lead nurturing

9.6
96%
2 Ratings
6.2
62%
2 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
10.0
100%
1 Rating

Data quality management

8.6
86%
2 Ratings
10.0
100%
1 Rating

Automated sales alerts and tasks

8.6
86%
2 Ratings
10.0
100%
1 Rating

Campaign Management

9.4

ActiveDEMAND

94%
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
10.0
100%
1 Rating

Event/webinar marketing

9.2
92%
2 Ratings
10.0
100%
1 Rating

Social Media Marketing

8.6

ActiveDEMAND

86%
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
10.0
100%
2 Ratings

Social profile integration

8.6
86%
2 Ratings
10.0
100%
1 Rating

Reporting & Analytics

9.2

ActiveDEMAND

92%
7.6

Mailchimp

76%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
7.6
76%
62 Ratings

Standard reports

9.2
92%
2 Ratings
8.1
81%
407 Ratings

Custom reports

9.6
96%
2 Ratings
7.2
72%
40 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%
8.1

Mailchimp

81%
ActiveDEMAND ranks higher in 5/6 features

API

9.0
90%
1 Rating
8.7
87%
2 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
10.0
100%
1 Rating

Customizability

9.6
96%
2 Ratings
5.6
56%
2 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
8.1
81%
2 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
8.1
81%
2 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
8.1
81%
2 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
8.2

Mailchimp

82%
445 Ratings

Likelihood to Renew

ActiveDEMAND

N/A
0 Ratings
8.2

Mailchimp

82%
49 Ratings

Usability

ActiveDEMAND

N/A
0 Ratings
8.4

Mailchimp

84%
334 Ratings

Availability

ActiveDEMAND

N/A
0 Ratings
10.0

Mailchimp

100%
8 Ratings

Performance

ActiveDEMAND

N/A
0 Ratings
10.0

Mailchimp

100%
10 Ratings

Support Rating

ActiveDEMAND

N/A
0 Ratings
10.0

Mailchimp

100%
16 Ratings

Implementation Rating

ActiveDEMAND

N/A
0 Ratings
8.8

Mailchimp

88%
40 Ratings

Configurability

ActiveDEMAND

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Ease of integration

ActiveDEMAND

N/A
0 Ratings
9.0

Mailchimp

90%
3 Ratings

Product Scalability

ActiveDEMAND

N/A
0 Ratings
9.3

Mailchimp

93%
4 Ratings

Vendor post-sale

ActiveDEMAND

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Vendor pre-sale

ActiveDEMAND

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review

Mailchimp

If you want to run opt-in based lead capture campaigns. It makes it easy to do so with features such as forms, landing pages and automated drip campaigns.The in-built CRM, it is now possible to set up customer profiles and assign customers a lifetime value . It offers online or in-person services. The new appointment booking feature is very useful so that you can add a service listing page with your availability to your website
Read full review

Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review

Mailchimp

  • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
  • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
  • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
Read full review

Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Read full review

Mailchimp

  • Not a fan of some of the font choices, it would be nice to have more.
  • How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
  • It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
Read full review

Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Mailchimp

Starting Price

$10 per month

Editions & Modules

Mailchimp editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    JumpDEMAND Inc.

    No answers on this topic

    Mailchimp

    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Read full review

    Usability

    JumpDEMAND Inc.

    No answers on this topic

    Mailchimp

    The user experience, the design, and the simple-to-follow instructions make MailChimp one of the easiest email solutions. The drag-and-drop builder makes it quick to set up, and if you do know some code, there are options to do a bit more customizations.
    Read full review

    Reliability and Availability

    JumpDEMAND Inc.

    No answers on this topic

    Mailchimp

    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Read full review

    Performance

    JumpDEMAND Inc.

    No answers on this topic

    Mailchimp

    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Read full review

    Support Rating

    JumpDEMAND Inc.

    No answers on this topic

    Mailchimp

    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Read full review

    Implementation Rating

    JumpDEMAND Inc.

    No answers on this topic

    Mailchimp

    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Read full review

    Alternatives Considered

    JumpDEMAND Inc.

    Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
    Read full review

    Mailchimp

    Mailchimp is pretty comparable to other email marketing software I have used, but I had a better experience designing templates and emails using Campaign Monitor compared to Mailchimp. Mailchimp always seemed to have small little glitches with the design, and my emails never looked exactly like they did when I designed them.
    Read full review

    Scalability

    JumpDEMAND Inc.

    No answers on this topic

    Mailchimp

    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Read full review

    Return on Investment

    JumpDEMAND Inc.

    • Simplified email marketing and event management
    • Better tracking of leads
    • Better intelligence about which initiatives are working well and where future opportunities lie
    • Less reliant on IT department/third party to execute our online marketing
    Read full review

    Mailchimp

    • Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
    • Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
    • Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
    Read full review

    Screenshots

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