7 Ratings
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Score 7.6 out of 100
Top Rated
65 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

If you're looking for an extremely cheap, bare-bones CRM that will house a few hundred contacts that you manually enter, FreshSales is probably a fine solution for you. If you're running a sales or customer success team with any sort of scale or sophistication, this system will be unable to support your needs. I used to be an advocate of FreshSales as a good starter CRM, but due to all of their issues with downtime and bugs - and the fact that they deleted over half of our user data (20,000+ records) - I would strongly recommend that you avoid this company and spend a little extra to get something reliable.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Freshworks CRM (formerly Freshsales)
Identification of new leads
AdDataExpress
9.1
Freshworks CRM (formerly Freshsales)
List quality
AdDataExpress
6.4
Freshworks CRM (formerly Freshsales)
Ideal customer targeting
AdDataExpress
5.5
Freshworks CRM (formerly Freshsales)
Load time/data access
AdDataExpress
5.5
Freshworks CRM (formerly Freshsales)

Sales Intelligence Data Standards

AdDataExpress
7.3
Freshworks CRM (formerly Freshsales)
Contact information
AdDataExpress
7.3
Freshworks CRM (formerly Freshsales)
Company information
AdDataExpress
7.3
Freshworks CRM (formerly Freshsales)
Industry information
AdDataExpress
7.3
Freshworks CRM (formerly Freshsales)

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Freshworks CRM (formerly Freshsales)
Lead qualification process
AdDataExpress
6.4
Freshworks CRM (formerly Freshsales)
Salesforce integration
AdDataExpress
2.7
Freshworks CRM (formerly Freshsales)
Company/business profiles
AdDataExpress
5.5
Freshworks CRM (formerly Freshsales)
Data hygiene
AdDataExpress
2.7
Freshworks CRM (formerly Freshsales)
Automatic data refresh
AdDataExpress
3.6
Freshworks CRM (formerly Freshsales)
Filters and segmentation
AdDataExpress
3.6
Freshworks CRM (formerly Freshsales)

Sales Force Automation

AdDataExpress
Freshworks CRM (formerly Freshsales)
8.7
Customer data management / contact management
AdDataExpress
Freshworks CRM (formerly Freshsales)
9.0
Workflow management
AdDataExpress
Freshworks CRM (formerly Freshsales)
8.6
Territory management
AdDataExpress
Freshworks CRM (formerly Freshsales)
8.9
Opportunity management
AdDataExpress
Freshworks CRM (formerly Freshsales)
9.1
Integration with email client (e.g., Outlook or Gmail)
AdDataExpress
Freshworks CRM (formerly Freshsales)
8.3
Interaction tracking
AdDataExpress
Freshworks CRM (formerly Freshsales)
8.6
Channel / partner relationship management
AdDataExpress
Freshworks CRM (formerly Freshsales)
8.3

Marketing Automation

AdDataExpress
Freshworks CRM (formerly Freshsales)
8.7
Lead management
AdDataExpress
Freshworks CRM (formerly Freshsales)
9.0
Email marketing
AdDataExpress
Freshworks CRM (formerly Freshsales)
8.4

CRM Project Management

AdDataExpress
Freshworks CRM (formerly Freshsales)
8.6
Task management
AdDataExpress
Freshworks CRM (formerly Freshsales)
8.5
Reporting
AdDataExpress
Freshworks CRM (formerly Freshsales)
8.7

CRM Reporting & Analytics

AdDataExpress
Freshworks CRM (formerly Freshsales)
8.9
Forecasting
AdDataExpress
Freshworks CRM (formerly Freshsales)
8.4
Pipeline visualization
AdDataExpress
Freshworks CRM (formerly Freshsales)
9.2
Customizable reports
AdDataExpress
Freshworks CRM (formerly Freshsales)
9.1

Customization

AdDataExpress
Freshworks CRM (formerly Freshsales)
8.7
Custom fields
AdDataExpress
Freshworks CRM (formerly Freshsales)
8.9
Custom objects
AdDataExpress
Freshworks CRM (formerly Freshsales)
9.0
API for custom integration
AdDataExpress
Freshworks CRM (formerly Freshsales)
8.3

Security

AdDataExpress
Freshworks CRM (formerly Freshsales)
8.9
Single sign-on capability
AdDataExpress
Freshworks CRM (formerly Freshsales)
9.0
Role-based user permissions
AdDataExpress
Freshworks CRM (formerly Freshsales)
8.8

Platform

AdDataExpress
Freshworks CRM (formerly Freshsales)
8.1
Mobile access
AdDataExpress
Freshworks CRM (formerly Freshsales)
8.1

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

  • It helps you automate your onboarding process for new leads.
  • It has lots of integrations with other apps, so you can interact with other things like calendars and calls.
  • It's pretty easy to set sequences so the platform automatically follows up with people for you. This is not only helpful for your sales pipeline, but also for client communication when working on a project that requires their input.
Brandon Howard | TrustRadius Reviewer

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

  • Automation ('workflows') need a bit of work. In comparison to other sales CRMs that automatically 'nudge' sales staff when a phone call or email hasn't been returned (for example), these nudges can be created as 'tasks' in Freshsales, but only by someone who knows what they're doing, setting explicit trigger and action rules that don't always cover all scenarios.
  • Event tracking with Segment (or just with their JS library) is a little bit haphazard. I'm sure it works well for in-app actions, but if a user visits your website and interacts with you and you aren't using the Freshsales forms on your website, it can be hard to identify users and track website visits and actions etc.
  • Learning curve– seems to be aimed at users with a bit more technical know-how; so might work well for SaaS sales teams or sales engineers, but not so much for users in other industries. Our non-technical staff have found it to be confusing.
  • Mobile Application– works very well as a contact directory, retrieving a quick overview of interactions, and now you can place voice notes that sync with the web app; these features aren't necessarily critical to our field salespeople. A user will still need to 'come back to the office' to retrieve missed voicemails, update deals notes, as well as place calls from their VoIP number. Freshsales will forward calls to a mobile, but won't allow the sales staff to place calls from their mobile device using their VoIP numbers (or receive calls from these lines).
Anonymous | TrustRadius Reviewer

Usability

AdDataExpress

No score
No answers yet
No answers on this topic

Freshworks CRM (formerly Freshsales)

Freshworks CRM (formerly Freshsales) 8.2
Based on 1 answer
I'm only trained in one portion of it, and I find that easy enough to maneuver. It's not an everyday must use product for me, so the fact that I can come back after days off and still find my way very easily speaks to the UI of the product
Anonymous | TrustRadius Reviewer

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

Price, special offersSupport in our local place via partnersSimplicity of useFlexible API and already done integrations with G Suite and Office 365Between the users, they have chosen Freshsales as more easy to use.
Renan Otero | TrustRadius Reviewer

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman | TrustRadius Reviewer

Freshworks CRM (formerly Freshsales)

  • It is too soon to make a determination on ROI, but I do think it will help me be more efficient.
  • The reporting functions help me stay on track of sales opportunities.
  • The task reminders help me accelerate how quickly deals come together.
Dan Styklunas | TrustRadius Reviewer

Screenshots

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AdDataExpress Editions & Modules

Additional Pricing Details

Freshworks CRM (formerly Freshsales)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Freshworks CRM (formerly Freshsales) Editions & Modules

Edition
Customer-for-Life Cloud - Growth$29.001
Customer-for-Life Cloud - Pro$69.001
Customer-for-Life Cloud - Enterprise$125.001
Sales Cloud - Growth$29.001
Sales Cloud - Pro$59.001
Sales Cloud - Enterprise$99.001
Marketing Cloud - Growth$19.001
Marketing Cloud - Pro$59.001
Marketing Cloud - Enterprise$99.001
  1. per user per month, billed annually
Additional Pricing Details

Rating Summary

Likelihood to Recommend

AdDataExpress
6.4
Freshworks CRM (formerly Freshsales)
8.8

Usability

AdDataExpress
Freshworks CRM (formerly Freshsales)
8.2

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