What users are saying about

AdDataExpress

5 Ratings

InsideView

Top Rated
81 Ratings

AdDataExpress

5 Ratings
Score 8 out of 101

InsideView

Top Rated
81 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

InsideView

It is very well suited for sales. InsideView is often compared to LinkedIn Navigator, but a key difference is that the information generated in LinkedIn is "user" generated. InsideView sources public data... much more meaningful. Also, in InsideView, I can build lead lists that I can then export and then import into my CRM. Unless you use Salesforce or Microsoft Dynamics, you cannot do that with LinkedIn Navigator. The data related to industry trends, challenges and more is invaluable to salespeople.
Barbara Giamanco profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
InsideView
8.0
Identification of new leads
AdDataExpress
9.1
InsideView
7.5
List quality
AdDataExpress
6.4
InsideView
7.4
Ideal customer targeting
AdDataExpress
5.5
InsideView
8.5
Load time/data access
AdDataExpress
5.5
InsideView
8.1
Advanced search
AdDataExpress
InsideView
8.1
List upload/download
AdDataExpress
InsideView
8.2

Sales Intelligence Data Standards

AdDataExpress
7.3
InsideView
7.8
Contact information
AdDataExpress
7.3
InsideView
7.4
Company information
AdDataExpress
7.3
InsideView
7.8
Industry information
AdDataExpress
7.3
InsideView
8.1

Data Augmentation & Lead Qualification

AdDataExpress
4.1
InsideView
7.5
Lead qualification process
AdDataExpress
6.4
InsideView
7.5
Salesforce integration
AdDataExpress
2.7
InsideView
8.6
Company/business profiles
AdDataExpress
5.5
InsideView
7.5
Data hygiene
AdDataExpress
2.7
InsideView
6.7
Automatic data refresh
AdDataExpress
3.6
InsideView
6.9
Filters and segmentation
AdDataExpress
3.6
InsideView
8.4
Smart lists and recommendations
AdDataExpress
InsideView
7.6
Alerts and reminders
AdDataExpress
InsideView
7.7
Tags
AdDataExpress
InsideView
6.7

Sales Intelligence Email Features

AdDataExpress
InsideView
7.8
Sales email templates
AdDataExpress
InsideView
7.3
Append emails to records
AdDataExpress
InsideView
8.2

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Sales Triggers -- 18 sales trigger categories which are displayed on profiles, included in alerts, and available for Build a List Prospecting (e.g. Show me companies in my territory that have recent product introductions)
  • Executive Alerts -- News mentions and Tweets
  • Social Media "Buzz" -- In product social media viewer that displays Facebook, Twitter, and RSS Blog postings by a company. Users may filter by feed type or keyword.
  • CRM Support -- They support a broad range of CRMs including second tier players. They have an OEM deal with MS Dynamics that provides the service out of the box.
  • Data Hygiene -- They now offer a separate set of hygiene services for enriching and updating content within major CRMs and Marketing Automation platforms
  • Who Knows Who Tool -- Users can identify the best path to prospects including through colleagues. Users may upload contact lists to help supplement the path.
  • LinkedIn links -- InsideView has broad availability of LinkedIn profile links for executives. Either they mined LinkedIn for this information or licensed the dataset from a LinkedIn miner. While they offer Twitter and Facebook links, they are sparse.
  • Technographics -- InsideView just added technology vendor and product data to their service as a premium (pricing unknown). The coverage spans a half million companies. [I have not licensed or seen this data as yet]
  • API and Connectors - InsideView has invested in developing a broad set of MAP and CRM connectors as well as a Developer's API.
Michael Levy profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • While the company now supports 12 million global companies and 30 million executives, this is significantly below that of their primary competitors. Other sales intelligence vendors provide up to 10x the company coverage and up to 3x the contact coverage. Coverage of AsiaPac and Latin America is quite limited.
  • Family Trees are limited to subsidiaries so it is difficult to identify local opportunities for leveraging an MSA or targeting local branches.
  • Most US profiles are thin Equifax profiles providing little detail (e.g. no family tree linkage, business descriptions, or contacts).
  • Financials limited to public company Income Statements. For some reason, they never added the Balance Sheet or Cash Flow Statement.
  • The company has not rolled out any significant enhancements to their sales product since 2013 with the exception of adding more profiles. They have shifted their focus to marketing and an API.
  • While they offer some industry content, it is significantly weaker than that found in Hoover's and Avention.
  • They have moved to limit the number of downloads in the service as they sell an InsideView Target service to marketers. Competitors provide few restrictions on company and contact download (though most limit the number of downloadable emails).
  • There is no way to target executives by function across a company and download the prospectinglist. This is becoming a key requirement as firms move to Account Based Marketing and Account Based Sales Development. Competitors such as Hoover's and Avention provide screening across the family tree by job function and level. They also have a deeper set of company linkages than InsideView.
Michael Levy profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
InsideView7.1
Based on 17 answers
This application offers what businesses are greatly in need of for sales, marketing and client management.
Christina Lipton profile photo

Usability

No score
No answers yet
No answers on this topic
InsideView8.0
Based on 7 answers
It wouldbe great to have more free resources at our disposal, or an individual vs conpany attached account
Rattan Kaur profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
InsideView7.0
Based on 2 answers
Seems to always work.
No photo available

Performance

No score
No answers yet
No answers on this topic
InsideView7.3
Based on 2 answers
It's pretty fast.
No photo available

Support

No score
No answers yet
No answers on this topic
InsideView9.1
Based on 5 answers
Haven't had to use them.
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
InsideView6.0
Based on 1 answer
She was fine, but we only had one session
No photo available

Online Training

No score
No answers yet
No answers on this topic
InsideView10.0
Based on 1 answer
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
Christina Lipton profile photo

Implementation

No score
No answers yet
No answers on this topic
InsideView8.1
Based on 6 answers
Was not involved.
No photo available

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
I have not used any products similar to InsideView. I have been very happy with InsideView and do not plan on seeking out another program.
Abigail Scassa profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • InsideView has allowed me to make better connections in a faster amount of time.
  • It has increased my efficiency during work.
Abigail Scassa profile photo

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

InsideView

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details