Adobe Advertising Cloud vs. WordStream Advisor

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.9 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
WordStream Advisor
Score 7.0 out of 10
N/A
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for…N/A
Pricing
Adobe Advertising CloudWordStream Advisor
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudWordStream Advisor
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Advertising CloudWordStream Advisor
Considered Both Products
Adobe Advertising Cloud
Chose Adobe Advertising Cloud
Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
WordStream Advisor

No answer on this topic

Top Pros
Top Cons
Features
Adobe Advertising CloudWordStream Advisor
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.9
8 Ratings
8% below category average
WordStream Advisor
-
Ratings
Data Transfer7.18 Ratings00 Ratings
DSP integration6.88 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
6.2
9 Ratings
24% below category average
WordStream Advisor
-
Ratings
Ad campaign creation7.39 Ratings00 Ratings
Ad deployment7.39 Ratings00 Ratings
Display advertising5.19 Ratings00 Ratings
Ad display and retargeting segmentation5.79 Ratings00 Ratings
Sequence targeting5.78 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
7.1
9 Ratings
10% below category average
WordStream Advisor
-
Ratings
Ad dashboards6.69 Ratings00 Ratings
Ad performance reports6.29 Ratings00 Ratings
Ad conversion tracking7.77 Ratings00 Ratings
Ad attribution reporting6.98 Ratings00 Ratings
Cross-channel ad management7.98 Ratings00 Ratings
Ad forecasting and optimization7.58 Ratings00 Ratings
Best Alternatives
Adobe Advertising CloudWordStream Advisor
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Serpstat
Serpstat
Score 9.2 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.5 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudWordStream Advisor
Likelihood to Recommend
7.5
(16 ratings)
9.1
(23 ratings)
Likelihood to Renew
1.8
(2 ratings)
9.0
(3 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
3.3
(4 ratings)
9.6
(5 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Advertising CloudWordStream Advisor
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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WordStream
Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Read full review
WordStream
  • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
  • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
  • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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WordStream
  • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
  • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
  • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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WordStream
Affordable, useful, informative, easy to use, continually updating and staying current
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Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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WordStream
No answers on this topic
Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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WordStream
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
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Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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WordStream
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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WordStream
WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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WordStream
  • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
  • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
  • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
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ScreenShots