What users are saying about

Adobe Analytics

Top Rated
399 Ratings

GoSquared

21 Ratings

Adobe Analytics

Top Rated
399 Ratings
Score 7.6 out of 101

GoSquared

21 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

GoSquared

It works best for real time customer relations and monitoring. For historic data use it with another tool. Other than that it is an amazingly easy to use, and to set up tool. Once you start using it, you will never go back.
Erdoğan Kürtür profile photo

Pros

  • Discover or Ad hoc analysis as it's now called is now bundled with AA. Your power users will be addicted to this tool and you'll probably stop using the AA UI seeing as Discover offers additional flexibility and speed.
  • Classification or SAINT (SiteCatalyst / Attribute / Importing (and) / Naming / Tool). This is a powerful tool for categorising your data - I'm not sure how we'd get by without this.
  • Dynamic Tag Manager (DTM) - we've started to migrate from Adobe's legacy tag management system (ATM) which is more of a techie product. We can see many operational improvements to be had with this tool and it has real power. I was told when this product was owned by Satellite it was sold for $200K and it's now free.
  • Data sources & transaction id - it's really powerful to be able to pull in data from other systems such as refunds and received revenue and link it back at a granular level in AA.
  • Report builder - your everyday users will frequently use this Excel plugin, it's extremely powerful and there's been significant improvement with the last few versions.
  • Segment sharing across applications; Adobe Analytics ->Target/CQ5. With the unification of the visitor id across Adobe products which has been called 'The Master Marketing Profile', it's now possible to build a segment in Discover and make available in CQ5 for personalising your website content, or sharing with Target for creating a targeted A/B test.
  • Processing rules - now 100 available, this allows for you to make many changes to tracking without having to involve Technology. However with Adobe Dynamic Tag Manager you may find yourself become less of a processing rule addict!
Richard Hayes profile photo
  • Provides real-time statistics and trends which is invaluable to representative to establish solid connections with our customers
  • Allows us to see current trends and product engagement. Also allows us to compare unique visitor counts with relevant dates.
  • You can go big as you need, and pay as you need with instantly upgradable and affordable plans.
  • Customizable dashboard is a great add-on for representatives to remove screen clutter and have clean information
  • You can always directly communicate with your customers by integrating another component to your site.
Erdoğan Kürtür profile photo

Cons

  • Price point-some of Adobe Analytics competitors offer similar solutions or free or at a cheaper cost. While competitors solutions are limited and not nearly as efficient; they get the job done in certain marketing applications.
Carlos Barrios profile photo
  • Archive (old data is difficult to reach)
  • Location information (could be more specific)
Filippo Corti profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
Selecting an analytics provider is an important choice: the cost of switching providers is very high, and includes no historical data availability, implementation and related engineering costs, report re-building, and user re-training.
Federico Calore profile photo
GoSquared7.7
Based on 12 answers
If the price for personal users / small websites was lower then this score would be a 10 for sure.
Dale Williams profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
No photo available
GoSquared7.3
Based on 2 answers
GoSquared makes it easy to get started, providing everything you need to integrate the code into your site and start seeing and analyzing data
Sharon Hurley Hall profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
No score
No answers yet
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Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available
GoSquared8.6
Based on 2 answers
The GoSquared team has always gone above and beyond to create the best analytics platform and provide top notch
Josh Bartolomucci profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
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Alternatives Considered

Adobe was installed before I arrived but we've kept it because of how customizable it is.
Katy Norris profile photo
Google Analytics is massively bloated and can be difficult to configure, navigate and understand. While GoSquared doesn't provide the feature set that Google Analytics does it focuses on providing the best experience for the features it does offer. If you just want to know who is visiting your website and when then GoSquared is a simple way of tracing this information.
Dale Williams profile photo

Return on Investment

  • Has helped us ID what users are the most interested in on the site.
  • Has helped us correctly categorize our marketing channels and optimize them.
Katy Norris profile photo
  • Provides good insight to what kind of visitors you are attracting to your website
Dale Williams profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Analytics Editions & Modules
Adobe Analytics
Additional Pricing Details

GoSquared

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
GoSquared Editions & Modules
GoSquared
Edition
GoSquared Free 100 Monthly People Profiles + Limited Analytics + People CRM + Limited Live Chat
$01
GoSquared Advanced 200,000 Monthly People Profiles + Analytics + People CRM + Live Chat
$12901
GoSquared Basic 25,000 Monthly People Profiles + Analytics + People CRM + Live Chat
$951
GoSquared Pro 25,000 Monthly People Profiles + Analytics + People CRM + Live Chat
$2951
1. Per Month [Unlimited Users]
Additional Pricing Details
The unit cost is based upon the number of People Profiles you have identified. Cost of additional People Profiles depends which paid plan you are on: GoSquared Basic +$40 per 1000 extra People Profiles GoSquared Pro +$10 per 1000 extra People Profiles GoSquared Advanced +$5 per 1000 extra People Profiles