What users are saying about
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Top Rated
446 Ratings
22 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
22 Ratings
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Score 8.7 out of 101

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade profile photo

GoSquared

I think GoSquared is suited for non tech-people. Other tools are more advanced, but for journalists, bloggers and similar I would suggest the use of it. It doesn't have any friction.
Filippo Corti profile photo

Pros

Adobe Analytics

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
Liz Wade profile photo

GoSquared

  • Instant tracking of where the users are on your website is super useful
  • I like the the daily reports that GoSquared generates for you site
  • The UI is very pretty and clean
Draco Li profile photo

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
No photo available

GoSquared

  • Pricing - Could be improved for personal users and certain websites (like the small community website I run in my spare time)
Dale Williams profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo

GoSquared

GoSquared 7.7
Based on 12 answers
Providing the pricing structure remains competitive I will stick with GoSquared. I do however wish the new exciting features didn't require an upgrade after I have already paid for my subscription.
No photo available

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo

GoSquared

GoSquared 7.3
Based on 2 answers
GoSquared makes it easy to get started, providing everything you need to integrate the code into your site and start seeing and analyzing data
Sharon Hurley Hall profile photo

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo

GoSquared

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available

GoSquared

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo

GoSquared

GoSquared 8.6
Based on 2 answers
The GoSquared team has always gone above and beyond to create the best analytics platform and provide top notch
Josh Bartolomucci profile photo

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available

GoSquared

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The SiteCatalyst training was so-so. It was more of white papers and forums than actual training.
No photo available

GoSquared

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo

GoSquared

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins profile photo

GoSquared

As I said previously, I rather pay for a superb product than use a good free product. I think GoSquared beats Google Analytics on user-friendliness, usability, and UX. The team seems to not stand still and is always innovating, which I value, too.
Hendrik Morkel profile photo

Return on Investment

Adobe Analytics

  • Adobe Analytics has helped us revitalize our business model by setting up our paywall monitoring through it.
  • We're prevented from reaching important data on a smaller scale without customization.
  • The great customer service has allowed our tools to instruct the nontech staff on how to utilize the data efficiently.
Nathan Collins profile photo

GoSquared

  • I don't believe GoSquared has had any impact on my business.
Sharon Hurley Hall profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics Editions & Modules

Adobe Analytics
Additional Pricing Details

GoSquared

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

GoSquared Editions & Modules

GoSquared
Edition
GoSquared Free - Access to the Now and Trends realtime web analytics dashboard.
$01
GoSquared Analytics - Everything included in free plus premium analytics features.
$291
GoSquared Suite - The most popular GoSquared plan, full access to our real time analytics dashboards, intelligent live chat and customer data hub.
$792
1. Per Month [Unlimited Users]
2. Month [Unlimited Users]
Additional Pricing Details
GoSquared Free, track up to 1000 pageviews a month. GoSquared Analytics, track up to 100k pageviews a month with pricing starting at £29/month. GoSquared Suite, track up to 100k pageviews a month with pricing starting at £79/month.

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