What users are saying about
Top Rated
179 Ratings
58 Ratings
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Score 7.8 out of 101
Top Rated
179 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

MindTouch

It's good at easily creating and housing all our documentation/articles.It has a simple and effective way for customers to contact support. With the 3 contact methods appearing on certain pages of the site. And a good support contact form that integrates with our Salesforce.The user community features look to be a good fit for us, but we've not implemented it yet because our engineering department still needs to prepare the single-sign-on for us.It's not as appropriate for housing all our video tutorials. Right now we can put each video on its own page and list them similar to articles. It would be better if we could easily move and navigate between videos without having to click into individual pages. It'd also be nice to have more linking/association between videos and articles of the same subject matter.It's not as appropriate for offering our live class schedule or registration. I'd like to see a GoToMeeting integration. Or even a good way to display classes on a calendar, with the ability to filter which classes display on the calendar.
Kristen Kiley profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
MindTouch
WYSIWYG email editor
Adobe Business Catalyst
2.5
MindTouch
Dynamic content
Adobe Business Catalyst
9.0
MindTouch
Ability to test dynamic content
Adobe Business Catalyst
7.6
MindTouch
Landing pages
Adobe Business Catalyst
6.7
MindTouch
A/B testing
Adobe Business Catalyst
7.0
MindTouch
Mobile optimization
Adobe Business Catalyst
8.0
MindTouch
Email deliverability
Adobe Business Catalyst
8.1
MindTouch
List management
Adobe Business Catalyst
3.2
MindTouch
Triggered drip sequences
Adobe Business Catalyst
6.8
MindTouch

Lead Management

Adobe Business Catalyst
1.8
MindTouch
Lead nurturing
Adobe Business Catalyst
1.8
MindTouch
Lead scoring and grading
Adobe Business Catalyst
2.2
MindTouch
Data quality management
Adobe Business Catalyst
1.4
MindTouch
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
MindTouch

Campaign Management

Adobe Business Catalyst
2.4
MindTouch
Calendaring
Adobe Business Catalyst
2.5
MindTouch
Event/webinar marketing
Adobe Business Catalyst
2.3
MindTouch

Social Media Marketing

Adobe Business Catalyst
8.2
MindTouch
Social sharing and campaigns
Adobe Business Catalyst
7.8
MindTouch
Social profile integration
Adobe Business Catalyst
8.6
MindTouch

Reporting & Analytics

Adobe Business Catalyst
7.1
MindTouch
Dashboards
Adobe Business Catalyst
8.0
MindTouch
Standard reports
Adobe Business Catalyst
7.1
MindTouch
Custom reports
Adobe Business Catalyst
6.1
MindTouch

Platform & Infrastructure

Adobe Business Catalyst
6.4
MindTouch
API
Adobe Business Catalyst
7.1
MindTouch
Role-based workflow & approvals
Adobe Business Catalyst
7.0
MindTouch
Customizability
Adobe Business Catalyst
6.0
MindTouch
Integration with Salesforce.com
Adobe Business Catalyst
5.5
MindTouch

Pros

  • Blogs are one of the best ways to generate new content and gain organic rankings with search engines. Business Catalyst's built in blog engine allows users to have their blog resident on their website instead of having to maintain to two sites. This helps to keep the website fresh and builds SEO.
  • Business Catalyst provides a comprehensive Email Marketing module. Users can create and schedule email series. BC also allows for other modules to be placed within the email so that as you update content on your website you are also populating your email newsletter.
  • Although not a feature of Business Catalyst itself, there is a great community of BC partners that support one another. The community shares their knowledge and successes as well as their trials and tribulations. The community happily welcomes new partners without condition or judgement. Through the knowledge shared partners can learn about the platform itself, site building in general, tips on working with clients and how to build their own business.
  • Business Catalyst support is excellent. Being able to chat with support in real time while you are talking a client through a problem is a great asset.
  • The Web Apps module is a powerful feature which allows users to add content to the site while locking in the design. Users simply fill out a form and the information is added to the site perfectly formatted.
  • The ability to replicate sites allows partners to reproduce a successful site thereby reducing build time and increasing productivity and profits.
Pauline Kraus profile photo
  • The initial launch - prepping the site for go-live. We were able to brand our site with minimal customizations and minimal technical support. Mindtouch provides a semi-structured architecture for organizing content - once you are familiar with this model - it was easy for us to organize our content.
  • The editor is awesome. Seasoned tech writers and occasional writers can easily write, and publish their content with minimal training and support. Tech writers appreciate abilities for advanced techniques, such as content reuse, linking, or embedding JavaScript. Occasional writers appreciate the ease-of-use and a familiar editor ui (such MS Word).
  • Publishing workflow and revision tracking. Tech writers working on content for feature releases appreciate the edit live or edit as a draft features. We use edit as a draft when collaborating with SMEs - enabling SMEs to co-write as a Draft Contributor. Revision history is great for either reverting content OR reviewing change history -- especially when multiple authors are involved.
  • Mindtouch is a great alternative to traditional technical documentation authoring solutions (HATs). We appreciate that content can be viewed as a knowledgebase and as contextual help from the application. My team is more productive and able to deliver more quality documentation - on time.
Carol Menzigian profile photo

Cons

  • There is a lot of documentation out there, but much of it is out of date or lacking in detail or specificity.
  • The biggest weakness of BC is its support. While the chat feature is good, it has long hold times and staff that is not knowledgeable about the product. I doubt anyone in support has ever even built a site with Business Catalyst before. They need US support centers with actual designers or developers who would be able actually help. It seems like 50% of our support questions should be easy but end up being escalated as a "not for the development team" or never answered.
  • The Admin UI could be more intuitive and the In-Content Editing is very difficult to actually use in practice with a novice client.
John Reitz profile photo
  • I would've said the WYSIWYG experience needed work, but that was recently addressed. There is, however, some visual cruft from the previous UI that could be ironed out.
  • Better API documentation and more support for contextual applications of the software. We had a pretty long road to implementation because updates on MindTouch's side that we weren't aware of broke our implementation. We addressed these shortcomings on our end since MindTouch couldn't commit to a solution that worked for us.
  • Some of the hierarchical choices that users can make don't feel like they're consistently applied throughout the experience.
Harry Kaplowitz profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
Pauline Kraus profile photo
MindTouch8.8
Based on 18 answers
We've put lots and lots of content into the MindTouch system, of course, so that makes it harder to opt out, but we're also very pleased with their rate of development and weekly pushing of improvements, as well as their response and solutions to our questions and input All in all, a winning combination.
Olav Andreas Frenning profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
MindTouch7.3
Based on 29 answers
I think for the most part, the system is easy to use. BUT, if you want any customization, you need a developer. Period.
Lisa Fontaine profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
MindTouch7.9
Based on 10 answers
It feels very responsive both in editor mode and when browsing and searching for content as an unauthenticated user of the site. Service windows are announced well ahead of time, so I have never experienced downtime to the extent that I have been unable to get work done.
Olav Andreas Frenning profile photo

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
MindTouch7.4
Based on 31 answers
Quick response to tickets logged on their portal. Support takes their time and uses industry tools for screen sharing for detailed walk through on simple to complex issues. Their customer success center provides a good starting point for advanced customization options of the application
Chad Kipper profile photo

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
MindTouch8.8
Based on 5 answers
Written documentation and videos are very good and have helped on numerous occasions when I've had to look up how to accomplish a certain task. The reason I have not given a full score is mainly because there have been some inaccuracies in the documentation because updates to the MindTouch framework have slightly changed the way things work. But this is usually the same type of challenges I face when making documentation for the software solution we develop. So all in all I'm very satisfied with both the personal webinars and the online documentation MindTouch provides for their service.
Olav Andreas Frenning profile photo

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
MindTouch7.9
Based on 10 answers
Implementation was fairly quick. Migration of content from our old CMS could be started right away, while we had a design agency work on the visual aspects of the site. Although some tweaking and CSS troubleshooting was required underway, the system was functional and could be used by ourselves and our customer base from the first week of launch, albeit without the custom styling completely implemented. I'd say that's pretty good.
Olav Andreas Frenning profile photo

Alternatives Considered

More reliable; more integrated tools
Nancy Sheridan profile photo
MindTouch wasn't the cheapest option we considered, but it was the best value. It gave us the most features, controls, flexibility, and growth opportunity for the money we paid for it. We did not need a ticketing solution, and a lot of the offerings we evaluated were stronger in content areas but were tied directly to ticking solutions we didn't need.
Harry Kaplowitz profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
MindTouch2.1
Based on 3 answers
We tried to migrate to MindTouch for 5 months and failed, remained with Zendesk
Ziv Peled profile photo

Return on Investment

  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Kristi Millsap, MBA profile photo
  • It has helped us succeed in a self-service model, which has helped us stem churn.
  • It has helped us consolidate our internal and external support content, which saves our teams time trying to find the answers they need.
  • It has allowed us to host client-facing technical documentation off our servers, so updates to this documentation don't require us to spend dev resources on updating it and are not tied to our release schedule.
Harry Kaplowitz profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MindTouch

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
$0*
1.  included with license
Additional Pricing Details