What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Allocadia

15 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Allocadia

15 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Allocadia

It is certainly well-suited to an organization with several dozen (or more) marketing campaigns, spread across several channels such as PPC, display marketing and social media. We found it best to work with a single account manager at Allocadia, since there was little information lost and requests could be handled quickly and efficiently.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Allocadia
WYSIWYG email editor
Adobe Campaign
7.3
Allocadia
Dynamic content
Adobe Campaign
7.9
Allocadia
Ability to test dynamic content
Adobe Campaign
8.2
Allocadia
Landing pages
Adobe Campaign
7.9
Allocadia
A/B testing
Adobe Campaign
6.9
Allocadia
Mobile optimization
Adobe Campaign
8.4
Allocadia
Email deliverability
Adobe Campaign
8.6
Allocadia
List management
Adobe Campaign
8.2
Allocadia
Triggered drip sequences
Adobe Campaign
7.5
Allocadia

Lead Management

Adobe Campaign
6.9
Allocadia
Lead nurturing
Adobe Campaign
7.5
Allocadia
Lead scoring and grading
Adobe Campaign
7.2
Allocadia
Data quality management
Adobe Campaign
6.6
Allocadia
Automated sales alerts and tasks
Adobe Campaign
6.3
Allocadia

Campaign Management

Adobe Campaign
7.4
Allocadia
Calendaring
Adobe Campaign
7.5
Allocadia
Event/webinar marketing
Adobe Campaign
7.3
Allocadia

Social Media Marketing

Adobe Campaign
8.1
Allocadia
Social sharing and campaigns
Adobe Campaign
8.2
Allocadia
Social profile integration
Adobe Campaign
7.9
Allocadia

Reporting & Analytics

Adobe Campaign
7.7
Allocadia
Dashboards
Adobe Campaign
8.3
Allocadia
Standard reports
Adobe Campaign
8.1
Allocadia
Custom reports
Adobe Campaign
6.8
Allocadia

Platform & Infrastructure

Adobe Campaign
7.6
Allocadia
API
Adobe Campaign
8.1
Allocadia
Role-based workflow & approvals
Adobe Campaign
8.5
Allocadia
Customizability
Adobe Campaign
8.0
Allocadia
Integration with Salesforce.com
Adobe Campaign
7.9
Allocadia
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Allocadia
Integration with SugarCRM
Adobe Campaign
6.3
Allocadia

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
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  • Customer experience is key and Allocadia delivers exceptional service. The support team is fantastic and issues are resolved quickly.
  • The tool lends itself well to customization, which has been especially helpful for us. For example, we have developed approval reports to streamline the invoice approval process and we have been able to customize the tags to see what has been committed, paid, etc
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Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
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  • Generating reports was a little slow.
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Allocadia6.4
Based on 5 answers
This has and will become something that we require going forward, almost a table-stakes tool.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Allocadia8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
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This was the only software out there that performed this function for us, but they have continuously improved it.
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Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
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  • From an organization perspective, having our view of exact budgets has reduced errors signfiicantly.
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Screenshots

Adobe Campaign

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Allocadia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details