What users are saying about
Top Rated
93 Ratings
15 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
15 Ratings
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Score 7.4 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Allocadia

In my opinion, no software exists that is perfect for 100% of organizations. However, Allocadia is industry neutral and works for 2 marketers or 2000 marketers...it's very scalable in terms of functionality and infrastructure.
Brian Brownrigg profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Allocadia
WYSIWYG email editor
Adobe Campaign
7.5
Allocadia
Dynamic content
Adobe Campaign
8.1
Allocadia
Ability to test dynamic content
Adobe Campaign
8.4
Allocadia
Landing pages
Adobe Campaign
7.7
Allocadia
A/B testing
Adobe Campaign
6.9
Allocadia
Mobile optimization
Adobe Campaign
7.7
Allocadia
Email deliverability
Adobe Campaign
8.7
Allocadia
List management
Adobe Campaign
8.4
Allocadia
Triggered drip sequences
Adobe Campaign
7.5
Allocadia

Lead Management

Adobe Campaign
6.8
Allocadia
Lead nurturing
Adobe Campaign
7.4
Allocadia
Lead scoring and grading
Adobe Campaign
7.2
Allocadia
Data quality management
Adobe Campaign
6.5
Allocadia
Automated sales alerts and tasks
Adobe Campaign
6.2
Allocadia

Campaign Management

Adobe Campaign
7.4
Allocadia
Calendaring
Adobe Campaign
7.5
Allocadia
Event/webinar marketing
Adobe Campaign
7.3
Allocadia

Social Media Marketing

Adobe Campaign
8.0
Allocadia
Social sharing and campaigns
Adobe Campaign
8.1
Allocadia
Social profile integration
Adobe Campaign
7.8
Allocadia

Reporting & Analytics

Adobe Campaign
8.0
Allocadia
Dashboards
Adobe Campaign
8.4
Allocadia
Standard reports
Adobe Campaign
8.3
Allocadia
Custom reports
Adobe Campaign
7.2
Allocadia

Platform & Infrastructure

Adobe Campaign
7.6
Allocadia
API
Adobe Campaign
8.0
Allocadia
Role-based workflow & approvals
Adobe Campaign
8.4
Allocadia
Customizability
Adobe Campaign
8.1
Allocadia
Integration with Salesforce.com
Adobe Campaign
7.5
Allocadia
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Allocadia
Integration with SugarCRM
Adobe Campaign
6.3
Allocadia

Pros

  • It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
  • It consolidates our performance data and analyzes all of our campaigns
  • It has great personalization tools to create custom and creative campaigns
No photo available
  • Plan and allocating quarterly budgets.
  • Providing reports on your budget.
  • Generating "MRM" codes to tie our purchase orders in finance to our project codes within our individual team budgets.
Nick Miller profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • The wording between the "plan" and "forecast" sections can be confusing at first, as they both imply the same type of activity.
  • Better recovery options for admins if folders are accidentally deleted - had this happen and took a week of manual recreation from an internal admin to get us up and running again.
Nick Miller profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Allocadia6.4
Based on 5 answers
This has and will become something that we require going forward, almost a table-stakes tool.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Allocadia8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Before Allocadia I was using Excel to track my budget. This led to version control issues when sharing and more potential for incorrect functions to give inaccurate information about my budget.
Nick Miller profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • Allocadia has helped me hit 99.9% of my budget allocation and spend for 3 consecutive quarters.
  • Helps my manager be hands off with her budget, but provide visibility of what is being spent when she needs that information.
Nick Miller profile photo

Screenshots

Adobe Campaign

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Allocadia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

Allocadia More Information