Adobe Campaign vs. Microsoft Dynamics AX, discontinued

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Campaign
Score 8.2 out of 10
N/A
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
Microsoft Dynamics AX, discontinued
Score 8.0 out of 10
N/A
Microsoft Dynamics 365 for Finance and Operations (or Dynamics AX) was an ERP product in the Dynamics family. It has been split into separate Dynamics 365 products to provide more flexibility to customers, allowing users to pay only for the functionality they need. Microsoft Dynamics AX will reach end of support in 2021, and end of extended support in 2023. Financial tracking and budgeting features are now found in the newly launchedN/A
Pricing
Adobe CampaignMicrosoft Dynamics AX, discontinued
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe CampaignMicrosoft Dynamics AX, discontinued
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe CampaignMicrosoft Dynamics AX, discontinued
Top Pros
Top Cons
Features
Adobe CampaignMicrosoft Dynamics AX, discontinued
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Campaign
8.8
92 Ratings
12% above category average
Microsoft Dynamics AX, discontinued
-
Ratings
WYSIWYG email editor9.586 Ratings00 Ratings
Dynamic content9.692 Ratings00 Ratings
Ability to test dynamic content9.687 Ratings00 Ratings
Landing pages7.984 Ratings00 Ratings
A/B testing8.888 Ratings00 Ratings
Mobile optimization9.686 Ratings00 Ratings
Email deliverability reporting8.090 Ratings00 Ratings
List management6.392 Ratings00 Ratings
Triggered drip sequences9.781 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Campaign
6.7
6 Ratings
14% below category average
Microsoft Dynamics AX, discontinued
-
Ratings
Lead nurturing automation7.16 Ratings00 Ratings
Lead scoring and grading7.35 Ratings00 Ratings
Data quality management6.36 Ratings00 Ratings
Automated sales alerts and tasks6.05 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Campaign
8.5
86 Ratings
11% above category average
Microsoft Dynamics AX, discontinued
-
Ratings
Calendaring9.686 Ratings00 Ratings
Event/webinar marketing7.46 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Campaign
7.9
4 Ratings
5% above category average
Microsoft Dynamics AX, discontinued
-
Ratings
Social sharing and campaigns8.04 Ratings00 Ratings
Social profile integration7.74 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Campaign
8.5
92 Ratings
13% above category average
Microsoft Dynamics AX, discontinued
8.3
14 Ratings
17% above category average
Dashboards8.091 Ratings9.012 Ratings
Standard reports8.891 Ratings7.014 Ratings
Custom reports8.887 Ratings9.014 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Campaign
8.3
88 Ratings
9% above category average
Microsoft Dynamics AX, discontinued
-
Ratings
API8.879 Ratings00 Ratings
Role-based workflow & approvals9.782 Ratings00 Ratings
Customizability9.585 Ratings00 Ratings
Integration with Salesforce.com7.463 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.750 Ratings00 Ratings
Integration with SugarCRM6.56 Ratings00 Ratings
Payroll Management
Comparison of Payroll Management features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
8.8
8 Ratings
20% above category average
Pay calculation00 Ratings9.07 Ratings
Benefit plan administration00 Ratings9.05 Ratings
Direct deposit files00 Ratings8.05 Ratings
Customization
Comparison of Customization features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
7.0
13 Ratings
4% below category average
API for custom integration00 Ratings5.013 Ratings
Plug-ins00 Ratings8.912 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
6.0
14 Ratings
30% below category average
Single sign-on capability00 Ratings5.013 Ratings
Role-based user permissions00 Ratings7.014 Ratings
General Ledger and Configurable Accounting
Comparison of General Ledger and Configurable Accounting features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
8.2
15 Ratings
7% above category average
Accounts payable00 Ratings7.015 Ratings
Accounts receivable00 Ratings7.014 Ratings
Global Financial Support00 Ratings8.06 Ratings
Primary and Secondary Ledgers00 Ratings9.07 Ratings
Journals and Reconciliations00 Ratings7.010 Ratings
Configurable Accounting00 Ratings9.08 Ratings
Standardized Processes00 Ratings8.99 Ratings
Inventory Management
Comparison of Inventory Management features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
8.7
13 Ratings
10% above category average
Inventory tracking00 Ratings8.013 Ratings
Automatic reordering00 Ratings9.011 Ratings
Location management00 Ratings9.011 Ratings
Order Management
Comparison of Order Management features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
7.6
13 Ratings
2% below category average
Pricing00 Ratings8.012 Ratings
Order entry00 Ratings9.011 Ratings
Credit card processing00 Ratings3.09 Ratings
Cost of goods sold00 Ratings8.010 Ratings
Order Orchestration00 Ratings9.05 Ratings
Subledger and Financial Process
Comparison of Subledger and Financial Process features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
8.7
10 Ratings
16% above category average
Billing Management00 Ratings8.99 Ratings
Cash and Asset Management00 Ratings8.010 Ratings
Travel & Expense Management00 Ratings8.97 Ratings
Budgetary Control & Encumbrance Accounting00 Ratings8.97 Ratings
Period Close00 Ratings8.07 Ratings
Project Financial Management
Comparison of Project Financial Management features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
8.9
7 Ratings
16% above category average
Budgeting and Forecasting00 Ratings9.06 Ratings
Project Costing00 Ratings8.06 Ratings
Cost Capture00 Ratings8.05 Ratings
Capital Project Management00 Ratings9.05 Ratings
Customer Contract Compliance00 Ratings9.03 Ratings
Project Revenue Recognition00 Ratings8.95 Ratings
Project Execution Management
Comparison of Project Execution Management features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
8.8
5 Ratings
25% above category average
Project Planning and Scheduling00 Ratings8.95 Ratings
Task Insight for Project Managers00 Ratings9.04 Ratings
Project Mobile Functionality00 Ratings6.04 Ratings
Definable Resource Pools00 Ratings9.04 Ratings
Grants Management
Comparison of Grants Management features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
8.7
4 Ratings
14% above category average
Award Lifecycle Management00 Ratings9.04 Ratings
Procurement
Comparison of Procurement features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
8.7
7 Ratings
22% above category average
Bids Analyzed and Compared00 Ratings9.05 Ratings
Contract Authoring00 Ratings9.03 Ratings
Contract Repository00 Ratings9.04 Ratings
Requisitions-to-Purchase Orders Integrated00 Ratings8.05 Ratings
Supplier Management00 Ratings8.06 Ratings
Risk Management
Comparison of Risk Management features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
8.8
2 Ratings
30% above category average
Risk Repository00 Ratings9.02 Ratings
Control Management00 Ratings9.02 Ratings
Control Efficiency Assessments00 Ratings9.02 Ratings
Issue Detection00 Ratings9.02 Ratings
Remediation and Certification00 Ratings9.02 Ratings
Logistics
Comparison of Logistics features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
8.5
6 Ratings
21% above category average
Transportation Planning and Optimization00 Ratings8.06 Ratings
Transportation Execution Management00 Ratings8.05 Ratings
Trade and Customs Management00 Ratings8.95 Ratings
Fulfillment Management00 Ratings8.04 Ratings
Warehouse Workforce Management00 Ratings10.05 Ratings
Manufacturing
Comparison of Manufacturing features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
7.7
6 Ratings
2% above category average
Production Process Design00 Ratings9.05 Ratings
Production Management00 Ratings8.05 Ratings
Configuration Management00 Ratings7.04 Ratings
Work Execution00 Ratings8.05 Ratings
Manufacturing Costs00 Ratings9.05 Ratings
Supply Chain
Comparison of Supply Chain features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
9.2
6 Ratings
24% above category average
Forecasting00 Ratings9.95 Ratings
Inventory Planning00 Ratings9.05 Ratings
Performance Monitoring00 Ratings9.04 Ratings
Product Lifecycle Management
Comparison of Product Lifecycle Management features of Product A and Product B
Adobe Campaign
-
Ratings
Microsoft Dynamics AX, discontinued
9.0
3 Ratings
21% above category average
Proposal Management00 Ratings9.02 Ratings
Product Master Data Management00 Ratings9.03 Ratings
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Adobe CampaignMicrosoft Dynamics AX, discontinued
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User Ratings
Adobe CampaignMicrosoft Dynamics AX, discontinued
Likelihood to Recommend
8.8
(97 ratings)
8.0
(19 ratings)
Likelihood to Renew
8.4
(5 ratings)
8.0
(4 ratings)
Usability
8.8
(41 ratings)
8.0
(3 ratings)
Availability
7.0
(1 ratings)
7.0
(1 ratings)
Performance
7.0
(1 ratings)
7.0
(1 ratings)
Support Rating
7.6
(40 ratings)
8.0
(3 ratings)
In-Person Training
8.0
(1 ratings)
9.0
(1 ratings)
Online Training
8.0
(1 ratings)
8.0
(1 ratings)
Implementation Rating
8.0
(1 ratings)
7.3
(2 ratings)
Contract Terms and Pricing Model
8.1
(2 ratings)
-
(0 ratings)
User Testimonials
Adobe CampaignMicrosoft Dynamics AX, discontinued
Likelihood to Recommend
Adobe
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review
Microsoft
It integrates fully with the other Microsoft software we use daily, and this coordination speeds up our work and gives us the agility to run easily. For example, in a purchase inquiry, the customer, after submitting a request, identifies the teams that should work on the project, and if they need further review by other people, they are added to the process, and everything is managed seamlessly rather than the sales process. Get the result as fast as possible.
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Pros
Adobe
  • It allows me to capture leads through various sources, such as website forms or landing pages.
  • It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
  • It provides robust analytics and reporting capabilities.
Read full review
Microsoft
  • Microsoft Dynamics AX's scalability to meet our regional office needs provide flexibility to the team's requirements.
  • Combined with Citrix Xenapp, the application offers seamless access for users on high latency unreliable network connection to the application.
  • Application maintenance and updates are easy which makes it possible for us to manage remotely considering the servers are located in a remote Asia site.
Read full review
Cons
Adobe
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Read full review
Microsoft
  • MRP can be slow to adapt to changes in actual production or supply chain transactions.
  • Setting up number sequences seems a trivial matter, but these numbers ID transactions once they are in the ledger and are key--easy to miss this point in the implementation process.
  • Bank rec being easily automated and able to quickly plug into a bank back end to get data is not the best.
  • Payment processing can be 'clunky' based on checks, ACH, Wires...as some of these items are not triggered out of the box in AX, bur are easily added --talking ACH and Wires specifically.
Read full review
Likelihood to Renew
Adobe
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review
Microsoft
Microsoft Dynamics continues to evolve by bringing more functionality to the customer. Also there are several independent software providers that offer a wide range of solutions for vertical markets.
Read full review
Usability
Adobe
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Read full review
Microsoft
Overall the product does what we need it to do in order for us to function as a company. While there are some concerns over ongoing costs, the belief is, once we have it fully acclimated to our business the cost should settle into alignment with our original expectations. The new features that are consistently being added do add value to the product as they are usually customer request directed.
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Reliability and Availability
Adobe
Aside from frequent error prompts, the program is quite dependable
Read full review
Microsoft
Some integration and high volume ramping challenges, particularly with BizTalk and SQL Server, but getting sorted out. Outages over time appeared to be more dependent on integration complexity than AX MES.
Read full review
Performance
Adobe
No answers on this topic
Microsoft
Some integration and high volume ramping challenges, particularly with BizTalk and SQL Server, but getting sorted out. Outages over time appeared to be more dependent on integration complexity than AX MES.
Read full review
Support Rating
Adobe
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
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Microsoft
We use a 3rd-party Microsoft Partner for the system. They are responsive and very knowledgeable. While costs have been mentioned several times in this review they are very aware of costs and have developers who are more economical they use to help offset the level of work required to meet our changes and fix our issues.
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In-Person Training
Adobe
No answers on this topic
Microsoft
It took a lot of work, but Microsoft ultimately did a good job with in-person training, including being onsite in multiple global locations for extended periods.
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Online Training
Adobe
No answers on this topic
Microsoft
Our solution deviated from a number of key out-of-the-box standards that were included in Online training. We just used that for introduction to the general functionality.
Read full review
Implementation Rating
Adobe
No answers on this topic
Microsoft
Some rough spots, but ultimately worked out. The contract didn't appear to be structured to support the level of overlapping facility deployments required to meet timeline commitments. Merging cultures on the program was also challenging. Overall, not an easy implementation by any stretch. Everyone did the best they could.
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Alternatives Considered
Adobe
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
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Microsoft
I was not part of the decision making process to select Microsoft Dynamics AX, however, I do know that an exhaustive search was done and many options were considered alongside Microsoft Dynamics AX and I feel that the right decision was made in choosing this solution.
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Contract Terms and Pricing Model
Adobe
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Read full review
Microsoft
No answers on this topic
Return on Investment
Adobe
  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
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Microsoft
  • With the robust built-in reporting we were able to drop an external reporting platform that costed about $40,000.
  • API integrations have saved manual entry and reduced having to hire 2-3 people to manage data.
  • Several administrators and developers are required for this which costs about 200-300 thousand in employee costs.
Read full review
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