What users are saying about
41 Ratings
10 Ratings
41 Ratings
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Score 9.6 out of 100
10 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

ObservePoint

ObservePoint is an exceptional resource for auditing web sites, public content, and secure customer journeys.
Wayne Denman | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
ObservePoint
Role-based user permissions
Adobe DTM
10.0
ObservePoint

Tag Management

Adobe DTM
9.3
ObservePoint
Tag library
Adobe DTM
8.9
ObservePoint
Tag variable mapping
Adobe DTM
9.8
ObservePoint
Ease of writing custom tags
Adobe DTM
9.9
ObservePoint
Rules-driven tag execution
Adobe DTM
9.0
ObservePoint
Tag performance monitoring
Adobe DTM
9.9
ObservePoint
Improved page load times
Adobe DTM
10.0
ObservePoint
Mobile app tagging
Adobe DTM
9.9
ObservePoint
Library of JavaScript extensions
Adobe DTM
7.1
ObservePoint

Data Management & Integrity

Adobe DTM
7.6
ObservePoint
Event tracking
Adobe DTM
10.0
ObservePoint
Mobile event tracking
Adobe DTM
10.0
ObservePoint
Data distribution management
Adobe DTM
7.0
ObservePoint
Universal data layer
Adobe DTM
10.0
ObservePoint
Automated error checking
Adobe DTM
1.0
ObservePoint

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

ObservePoint

  • Custom tagging is very important when you need specific tags tailored to your website needs.
  • The dashboards are great, user friendly and you can share them with coworkers easily.
Anonymous | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

ObservePoint

  • Report organization - reports can be difficult to find
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

ObservePoint

ObservePoint 9.1
Based on 1 answer
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
Wayne Denman | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

ObservePoint

ObservePoint 9.1
Based on 1 answer
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
Wayne Denman | TrustRadius Reviewer

Reliability and Availability

Adobe DTM

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 9.1
Based on 1 answer
I've only experienced one system availability issue in the 3 years we've been using it.
Wayne Denman | TrustRadius Reviewer

Performance

Adobe DTM

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 7.3
Based on 1 answer
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
Wayne Denman | TrustRadius Reviewer

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

ObservePoint

ObservePoint 10.0
Based on 2 answers
Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
Barry Mann | TrustRadius Reviewer

In-Person Training

Adobe DTM

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 9.1
Based on 1 answer
Instructor was knowledgeable and delivered the content well.
Wayne Denman | TrustRadius Reviewer

Online Training

Adobe DTM

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 9.1
Based on 1 answer
It's easy to find the information you need when you need it and it is easy to consume.
Wayne Denman | TrustRadius Reviewer

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

ObservePoint

ObservePoint 9.1
Based on 1 answer
Start with small audits until you have determined what you might want to filter out.
Wayne Denman | TrustRadius Reviewer

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

ObservePoint

Somewhat similar in building user journeys, but not really in tagging. I have not user other tagging tools.
Anonymous | TrustRadius Reviewer

Scalability

Adobe DTM

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 9.1
Based on 1 answer
I have not reached an unreasonable product limitation as of yet.
Wayne Denman | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

ObservePoint

  • We did find and fix some minor errors in our tagging through use of the product.
  • Otherwise, just have not gotten any positive ROI from use of this product. Compared to the amount of time and money spent trying to get it working, we've gotten very little benefit.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ObservePoint

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
ObservePoint
8.9

Likelihood to Renew

Adobe DTM
10.0
ObservePoint
9.1

Usability

Adobe DTM
5.0
ObservePoint
9.1

Reliability and Availability

Adobe DTM
ObservePoint
9.1

Performance

Adobe DTM
ObservePoint
7.3

Support Rating

Adobe DTM
10.0
ObservePoint
10.0

In-Person Training

Adobe DTM
ObservePoint
9.1

Online Training

Adobe DTM
ObservePoint
9.1

Implementation Rating

Adobe DTM
10.0
ObservePoint
9.1

Scalability

Adobe DTM
ObservePoint
9.1

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