Adobe Experience Platform Launch vs. Adobe Workfront

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Platform Launch
Score 9.0 out of 10
N/A
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…N/A
Adobe Workfront
Score 7.5 out of 10
N/A
Adobe Workfront, acquired by Adobe in late 2020, is a web-based project-management tool. It is designed for both IT and marketing teams, but can be implemented for any kind of project. Workfront offers all the features standard to project management platforms, as well as resource allocation, automation, and agile workflow.N/A
Pricing
Adobe Experience Platform LaunchAdobe Workfront
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Experience Platform LaunchAdobe Workfront
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Adobe Experience Platform LaunchAdobe Workfront
Considered Both Products
Adobe Experience Platform Launch
Chose Adobe Experience Platform Launch
They work very well together, I just wish Workfront was better synced to Marketo, I am sure there might be an easy way to do it but my company and I are not aware of it.
Adobe Workfront

No answer on this topic

Top Pros
Top Cons
Features
Adobe Experience Platform LaunchAdobe Workfront
Security
Comparison of Security features of Product A and Product B
Adobe Experience Platform Launch
7.8
12 Ratings
9% below category average
Adobe Workfront
-
Ratings
Role-based user permissions7.812 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Experience Platform Launch
7.8
14 Ratings
3% below category average
Adobe Workfront
-
Ratings
Tag library8.513 Ratings00 Ratings
Tag variable mapping7.914 Ratings00 Ratings
Ease of writing custom tags7.714 Ratings00 Ratings
Rules-driven tag execution8.214 Ratings00 Ratings
Tag performance monitoring7.512 Ratings00 Ratings
Page load times7.613 Ratings00 Ratings
Mobile app tagging7.812 Ratings00 Ratings
Library of JavaScript extensions7.313 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Experience Platform Launch
8.0
14 Ratings
4% below category average
Adobe Workfront
-
Ratings
Event tracking8.614 Ratings00 Ratings
Mobile event tracking7.611 Ratings00 Ratings
Data distribution management7.911 Ratings00 Ratings
Universal data layer8.513 Ratings00 Ratings
Automated error checking7.410 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
Adobe Experience Platform Launch
-
Ratings
Adobe Workfront
6.5
303 Ratings
14% below category average
Task Management00 Ratings7.5302 Ratings
Resource Management00 Ratings6.7274 Ratings
Gantt Charts00 Ratings7.2242 Ratings
Scheduling00 Ratings7.3270 Ratings
Workflow Automation00 Ratings6.7272 Ratings
Team Collaboration00 Ratings6.0292 Ratings
Support for Agile Methodology00 Ratings6.1185 Ratings
Support for Waterfall Methodology00 Ratings6.3199 Ratings
Document Management00 Ratings6.6275 Ratings
Email integration00 Ratings4.8230 Ratings
Mobile Access00 Ratings6.1233 Ratings
Timesheet Tracking00 Ratings6.4219 Ratings
Change request and Case Management00 Ratings6.6210 Ratings
Budget and Expense Management00 Ratings6.3188 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Adobe Experience Platform Launch
-
Ratings
Adobe Workfront
5.4
173 Ratings
31% below category average
Quotes/estimates00 Ratings5.381 Ratings
Invoicing00 Ratings5.271 Ratings
Project & financial reporting00 Ratings5.7171 Ratings
Integration with accounting software00 Ratings5.462 Ratings
Best Alternatives
Adobe Experience Platform LaunchAdobe Workfront
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Stackby
Stackby
Score 9.8 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
SAP Ruum
SAP Ruum
Score 9.0 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Quickbase
Quickbase
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Experience Platform LaunchAdobe Workfront
Likelihood to Recommend
8.6
(14 ratings)
5.9
(354 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(60 ratings)
Usability
8.3
(13 ratings)
9.0
(18 ratings)
Availability
-
(0 ratings)
9.1
(9 ratings)
Performance
-
(0 ratings)
9.1
(4 ratings)
Support Rating
7.0
(13 ratings)
10.0
(12 ratings)
In-Person Training
-
(0 ratings)
5.0
(1 ratings)
Online Training
-
(0 ratings)
8.9
(4 ratings)
Implementation Rating
-
(0 ratings)
8.3
(10 ratings)
Configurability
-
(0 ratings)
5.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
1.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.2
(3 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
Adobe Experience Platform LaunchAdobe Workfront
Likelihood to Recommend
Adobe
It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.
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Adobe
I write music and sound design for multiple projects at the same time, all within the same company, sometimes as much as 8-10. It can be hard to keep track of and stay on top of notes and changes, but Adobe Workfront is great at keeping everything organized, and informing you of deadline changes as they occur.
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Pros
Adobe
  • Easy and intuitive interface
  • Having different environments for development and testing
  • Simple integration of other tools by using the built-in connectors
  • Vast pallet of options to use as trigger and actions of the rules
  • Great flexibility for the user
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Adobe
  • Fosters communication between team members.
  • Serves as a virtual "to do list" for me personally - I can track where I am with projects and what there is left to do, and when it's completed.
  • Sharing documents between team members that can be updated.
Read full review
Cons
Adobe
  • The right amount of video tutorials.
  • While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.
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Adobe
  • Notifications (sometimes I am emailed when I am tagged, other times I am not)
  • Certain file formats do not render correctly in Workfront Proof (eg, .XLS files)
  • It can be difficult to manage projects if you have not been assigned the correct permissions.
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Likelihood to Renew
Adobe
No answers on this topic
Adobe
All that I've said already is why. I suppose the clearest way to say it is that at this point? I cannot imagine running the 300+ active projects in eMarketing without AtTask; it simply wouldn't be possible and even more; I wouldn't imagine why we'd try to find an alternative tool when we have one meeting our needs.
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Usability
Adobe
Adobe Experience Platform Launch is a difficult product to learn but once learnt, easy to jump from beginner to experienced level user very quickly. Every area of the product seems designed for the user, which translates to it being very usable and flexible. Product settings are always where you expect them to be, which makes things a lot easier to get used to!
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Adobe
I gave a rating of 10 on overall usability because Workfront is cloud based and very easy to use. Workfront also provides collaboration on projects which is critical to a projects success. The tool gives everyone high level visibility in their projects down to the smallest detail. Wonderful project management system, allows you to cut down on emails, meetings and no more spreadsheets for tracking your projects.
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Reliability and Availability
Adobe
No answers on this topic
Adobe
Maintenance is required, but usually after work hours, Some days the proofing tool function is not operational, but this is a new function of the tool that WF is working out. the kinks on. Chrome is the best browser to use the system in and we find Firefox and Explorer lose some view functionality - Gantt Chart, Resource Grid
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Performance
Adobe
No answers on this topic
Adobe
Workfront's performance has been very good. Everything always feels very fast and snappy in my experience. We have integrated it with custom scripts to create folder structure for media managing our projects. It works very well.
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Support Rating
Adobe
They are quick to respond and are part of the reason why this resource is such a great tool. I am able to get the response and feedback I need with any issue or when trying to learn how to use a new tool properly. Really grateful for their responsiveness
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Adobe
It would be nice if the support forms were more dynamic so you could add more information to the support ticket when you enter it to reduce back and forth with the support team member. Also communication on escalated tickets isn't always great. It's gotten better over the years but still needs improvement. Other than that, initial response on support tickets is really quick and the people I've dealt with have always been very professional.
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In-Person Training
Adobe
No answers on this topic
Adobe
It was from my boss, not a rep from AtTask.
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Online Training
Adobe
No answers on this topic
Adobe
The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.
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Implementation Rating
Adobe
No answers on this topic
Adobe
Most people learn as you go, a lot of this stuff requires trial and error throughout so my suggestion is to provide as much information in the upfront and keep it as simple as possible. You can add other tools and features as you go but everyone should have the basics down so no bad habits can start to develop. Be persistent with everyone, and don't be afraid to correct and talk through steps again so everyone is on the same page
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Alternatives Considered
Adobe
I was not actively involved in the process of actually buying the tool. What I know is that Adobe Experience Platform Launch covered "the majority of our tickbox." Moreover, our responsible people really enjoyed the discussions with the people from adobe and were reassured that what we need can and will be delivered on the agreed dates.
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Adobe
Jira is mostly used as a bug locking tool or to track any new development for any specific region/EPIC. But Workfront has a lot of other features which are beneficial in project management. I still consider Jira and Workfront my top two options for project management and believe both have some of the other useful features which are required to manage any team.
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Contract Terms and Pricing Model
Adobe
No answers on this topic
Adobe
As I stated earlier, I didn't have to pay for Workfront myself- I'm a user under a large organization. I know it's not cheap to implement, I don't know how the price scales for a small-business, but I do like the product enough that I'm going to look into it in the future for my own company.
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Scalability
Adobe
No answers on this topic
Adobe
Our organization has thousands of users that use Workfront and it seems to hold up very well. I have not encountered any issues using it and I think it makes it very easy for multiple people to be involved in a project and keep things organized and clear for everyone involved.
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Return on Investment
Adobe
  • Improves ROI by allowing better data metrics to see what works/ doesn't work.
  • Increases productivity or number of emails sent out and drafted.
  • Decreases the amount of time it takes to draft emails and programs.
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Adobe
  • Workfront allowed our company to have multiple offices and work remote and still have projects continually move through the agency
  • The platform allowed streamlined project management needs so PMs could look at a higher level of timing for resourcing needs for a given team
  • Workfront's ease of integration with other tech allowed for a lot of flexibility to meet the needs of individual wants/needs so that each person could do their best work
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ScreenShots

Adobe Workfront Screenshots

Screenshot of Agile StoryboardScreenshot of Assignment RecommendationsScreenshot of Custom DashboardsScreenshot of Gantt PortfolioScreenshot of My Work QueueScreenshot of PM Portfolio Milestones