What users are saying about
1 Ratings
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.9 out of 101

Add comparison

Likelihood to Recommend

Launch

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.Native mobile app version was not available until very recently, so I can't evaluate it yet.
Alexander Dolinin profile photo

Signal Tag Management

Its great if your organization isn't coordinated with its marketing endeavors ( EVERYONE).
No photo available

Feature Rating Comparison

Security

Launch
10.0
Signal Tag Management
7.0
Role-based user permissions
Launch
10.0
Signal Tag Management
7.0

Tag Management

Launch
7.4
Signal Tag Management
6.7
Tag library
Launch
9.0
Signal Tag Management
7.0
Tag variable mapping
Launch
9.0
Signal Tag Management
5.0
Ease of writing custom tags
Launch
10.0
Signal Tag Management
8.0
Rules-driven tag execution
Launch
10.0
Signal Tag Management
8.0
Improved page load times
Launch
5.0
Signal Tag Management
5.0
Mobile app tagging
Launch
5.0
Signal Tag Management
Library of JavaScript extensions
Launch
4.0
Signal Tag Management
7.0
Tag performance monitoring
Launch
Signal Tag Management
7.0

Data Management & Integrity

Launch
7.3
Signal Tag Management
7.2
Event tracking
Launch
10.0
Signal Tag Management
8.0
Universal data layer
Launch
5.0
Signal Tag Management
8.0
Automated error checking
Launch
7.0
Signal Tag Management
5.0
Mobile event tracking
Launch
Signal Tag Management
8.0
Data distribution management
Launch
Signal Tag Management
7.0

Pros

  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
Alexander Dolinin profile photo
  • Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
  • Creating the firing conditions for a tag.
  • Adding users to different groups with limited or full admin permissions.
  • If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
No photo available

Cons

  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
Alexander Dolinin profile photo
  • We have a console debugger that alerts when a Signal tag is firing. The problem is it refers to the Signal Tag ID which is unsearchable in the Signal interface. The only way to identify the Tag ID is by clicking on each tag to access its settings.
  • Adding new elements to your dropdown list for Post Event Conditionals isn't as easy as Google Tag Manager. It requires a number of steps that aren't clearly defined in Signal's documentation.
  • Access to documentation on implementation isn't easily accessible. Forced to use the search feature which isn't that helpful OR to contact your Signal account rep.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Signal Tag Management8.2
Based on 4 answers
We are deeply ingrained in BrightTag and very pleased with its performance, but there is always the possibility that another tool with features we have not considered or are even aware of may come along that makes transitioning to a new platform a worthwhile endeavor (perhaps one that integrates A/B Testing or a Personalization engine into the TMS framework)
Jason Dahlin profile photo

Alternatives Considered

Great integration with Adobe Analytics, flexibility, ease of use.
Alexander Dolinin profile photo
We are so pleased with BrightTag that we have not evaluated any other vendors recently.
Jason Dahlin profile photo

Return on Investment

  • Made vendor tags deployment and management easier.
Alexander Dolinin profile photo
  • Being able to add/remove 3rd party vendors in mere minutes has allowed our Digital Marketing Team to quickly and easily swap low performing vendors with higher value or trial vendors. This has enabled last-minute ramp-up on unexpected opportunities.
  • Tag Management had an estimated ROI of over 10,000% of cost for the department in 2013.
  • Being able to quickly and easily modify User Interaction bindings has allowed us to create many ad-hoc measurements for UX consideration. Being able to quickly turn these on/off is an efficient way to provide data to settle arguments such as "people love this feature vs. no one uses this feature"
  • Working outside of the traditional SDLC allows us to implement cost savings immediately (e.g., identifying a high-volume s.tl() that eats up a lot of SiteCatalyst requests towards our annual quota - I can easily disable it immediately)
  • Working outside of the traditional SDLC allows us to remove unneeded 3rd party calls immediately. When a vendor in our ad network has performance issues (slow DNS lookups, etc.), it affects our customers. Once identified, we immediately shut down that vendor, improving our customer experience, until the vendor has addressed the issues.
Jason Dahlin profile photo

Pricing Details

Launch

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Signal Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details