What users are saying about

Launch

1 Ratings

Launch

1 Ratings
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Score 8 out of 101

Signal Tag Management

11 Ratings
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Score 9.9 out of 101

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Likelihood to Recommend

Launch

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.Native mobile app version was not available until very recently, so I can't evaluate it yet.
Alexander Dolinin profile photo

Signal Tag Management

Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.
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Feature Rating Comparison

Security

Launch
10.0
Signal Tag Management
7.0
Role-based user permissions
Launch
10.0
Signal Tag Management
7.0

Tag Management

Launch
7.4
Signal Tag Management
6.7
Tag library
Launch
9.0
Signal Tag Management
7.0
Tag variable mapping
Launch
9.0
Signal Tag Management
5.0
Ease of writing custom tags
Launch
10.0
Signal Tag Management
8.0
Rules-driven tag execution
Launch
10.0
Signal Tag Management
8.0
Improved page load times
Launch
5.0
Signal Tag Management
5.0
Mobile app tagging
Launch
5.0
Signal Tag Management
Library of JavaScript extensions
Launch
4.0
Signal Tag Management
7.0
Tag performance monitoring
Launch
Signal Tag Management
7.0

Data Management & Integrity

Launch
7.3
Signal Tag Management
7.2
Event tracking
Launch
10.0
Signal Tag Management
8.0
Universal data layer
Launch
5.0
Signal Tag Management
8.0
Automated error checking
Launch
7.0
Signal Tag Management
5.0
Mobile event tracking
Launch
Signal Tag Management
8.0
Data distribution management
Launch
Signal Tag Management
7.0

Pros

  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
Alexander Dolinin profile photo
  • Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
  • Creating the firing conditions for a tag.
  • Adding users to different groups with limited or full admin permissions.
  • If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
No photo available

Cons

  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
Alexander Dolinin profile photo
  • We have a console debugger that alerts when a Signal tag is firing. The problem is it refers to the Signal Tag ID which is unsearchable in the Signal interface. The only way to identify the Tag ID is by clicking on each tag to access its settings.
  • Adding new elements to your dropdown list for Post Event Conditionals isn't as easy as Google Tag Manager. It requires a number of steps that aren't clearly defined in Signal's documentation.
  • Access to documentation on implementation isn't easily accessible. Forced to use the search feature which isn't that helpful OR to contact your Signal account rep.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Signal Tag Management8.2
Based on 4 answers
Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business
Antonio McFadden profile photo

Alternatives Considered

Great integration with Adobe Analytics, flexibility, ease of use.
Alexander Dolinin profile photo
BrightTag is the only tag management system that I have used
Antonio McFadden profile photo

Return on Investment

  • Made vendor tags deployment and management easier.
Alexander Dolinin profile photo
  • BT has calmed the client down, we are no longer at fault for misbehaving tags. Not much on the ROI front.
No photo available

Pricing Details

Launch

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Signal Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details