What users are saying about
1 Ratings
1 Ratings
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Score 8 out of 101
11 Ratings
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Score 10 out of 101

Likelihood to Recommend

Launch

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.Native mobile app version was not available until very recently, so I can't evaluate it yet.
Alexander Dolinin profile photo

Signal Tag Management

Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.
No photo available

Feature Rating Comparison

Security

Launch
10.0
Signal Tag Management
7.0
Role-based user permissions
Launch
10.0
Signal Tag Management
7.0

Tag Management

Launch
7.4
Signal Tag Management
6.7
Tag library
Launch
9.0
Signal Tag Management
7.0
Tag variable mapping
Launch
9.0
Signal Tag Management
5.0
Ease of writing custom tags
Launch
10.0
Signal Tag Management
8.0
Rules-driven tag execution
Launch
10.0
Signal Tag Management
8.0
Improved page load times
Launch
5.0
Signal Tag Management
5.0
Mobile app tagging
Launch
5.0
Signal Tag Management
Library of JavaScript extensions
Launch
4.0
Signal Tag Management
7.0
Tag performance monitoring
Launch
Signal Tag Management
7.0

Data Management & Integrity

Launch
7.3
Signal Tag Management
7.2
Event tracking
Launch
10.0
Signal Tag Management
8.0
Universal data layer
Launch
5.0
Signal Tag Management
8.0
Automated error checking
Launch
7.0
Signal Tag Management
5.0
Mobile event tracking
Launch
Signal Tag Management
8.0
Data distribution management
Launch
Signal Tag Management
7.0

Pros

Launch

  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
Alexander Dolinin profile photo

Signal Tag Management

  • Flexibility - we are able to strike a good balance between writing one robust data-collection function that works across multiple page-types or create separate data-collection functions for each page type, based on our needs and expectations.
  • Real Time - no need to write code and wait 2 hours before being able to test it. If I see an issue, I can fix it immediately and see results immediately.
  • Adaptability - BrightTag continues to add new features to the product that simplify our lives (e.g., recently added "Preview Mode" which allows only select individuals, such as third party vendors, to see the changes you have made)
  • Support - the support team continues to be responsive, timely, and with excellent product knowledge and recommendations.
Jason Dahlin profile photo

Cons

Launch

  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
Alexander Dolinin profile photo

Signal Tag Management

  • The UI is pretty slow.
  • Users do not have the ability to go back to a previous page without losing whatever information was previously input.
  • The search feature could be improved.
Antonio McFadden profile photo

Likelihood to Renew

Launch

No score
No answers yet
No answers on this topic

Signal Tag Management

Signal Tag Management 8.2
Based on 4 answers
Service is great, the product does exactly what you'd expect - no funny business.
No photo available

Alternatives Considered

Launch

Great integration with Adobe Analytics, flexibility, ease of use.
Alexander Dolinin profile photo

Signal Tag Management

Bright tag is already in use within our company so there was some bias there. TagMan was a bit expensive but from what I saw, potentially worth it, especially if reporting is important. I believe they had a great global presence.Ensighten was in the running but lacked in a few areas. I believe they are poised to move mountains though. Google Tag Manager was right for the price (Free), but didn't have nearly enough functionability
No photo available

Return on Investment

Launch

  • Made vendor tags deployment and management easier.
Alexander Dolinin profile photo

Signal Tag Management

  • Positive: Increased employee efficiency
  • Positive: Minimize internal discussions on tagging additional content
  • Negative: Requires a large LOE for onboarding other coworkers who will need to use the tool
No photo available

Pricing Details

Launch

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Signal Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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