What users are saying about
24 Ratings
29 Ratings
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Score 7.5 out of 101
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

If you don't have a data science department to figure it out, Adobe Media Optimizer could be a good fit.
No photo available

Sizmek

Sizmek is great for a full-service media agency due to its ease of use and customer service. When I was at a large media agency, Sizmek was a very useful ad-server for junior media buyers to learn transparency in all aspects of the media buying process.
Lisa Cao profile photo

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Sizmek
7.6
Data Transfer
Adobe Media Optimizer
Sizmek
7.6
DSP integration
Adobe Media Optimizer
Sizmek
7.6

Ad Campaigns

Adobe Media Optimizer
Sizmek
6.9
Ad campaign creation
Adobe Media Optimizer
Sizmek
6.6
Ad deployment
Adobe Media Optimizer
Sizmek
8.4
Display advertising
Adobe Media Optimizer
Sizmek
7.8
Ad display and retargeting segmentation
Adobe Media Optimizer
Sizmek
6.2
Sequence targeting
Adobe Media Optimizer
Sizmek
5.5

Ad Reporting & Analytics

Adobe Media Optimizer
Sizmek
8.3
Ad dashboards
Adobe Media Optimizer
Sizmek
7.4
Ad performance reports
Adobe Media Optimizer
Sizmek
8.8
Ad conversion tracking
Adobe Media Optimizer
Sizmek
8.7
Ad attribution reporting
Adobe Media Optimizer
Sizmek
8.7
Cross-channel ad management
Adobe Media Optimizer
Sizmek
8.5
Ad forecasting and optimization
Adobe Media Optimizer
Sizmek
7.9

Pros

  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
Benjamin Cornejo profile photo
  • Sizmek is user-friendly--there are help guides easily available
  • Sizmek has great customer service--dedicated account team to support questions
Lisa Cao profile photo

Cons

  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
Jay Corcoran profile photo
  • Bulk uploads
  • API sync with Prisma was sometimes faulty
No photo available

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
Sizmek was great for analytics, ease of us vs power, and support.

I selected sizmek because of the price and team familiarity for the program
No photo available

Return on Investment

  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo
  • Though easy to read and navigate, Sizmek's dashboard could be a bit more seamless in its functionality.
Andrew S. Perry profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details