What users are saying about

Sizmek

23 Ratings

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

Sizmek

23 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

Adobe Media Optimizer is suited for industries that need high levels of security. This is perfect for industries like pharmaceuticals and the marketing behind them.
Evan M. Stoskopf, MBA profile photo

Sizmek

If you need a prompt support for any kind of issue, those guys really rock. I opened tickets on Friday evening getting things fixed in less than an hour. That's a critical point for demanding clients. The main weaknesses in my opinion are the user interface that is not so user friendly and the integration with Google products. This is in place but, mainly due to Google's walled garden, the environment is not so efficient.
Paolo Manara profile photo

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Sizmek
7.5
Data Transfer
Adobe Media Optimizer
Sizmek
7.5
DSP integration
Adobe Media Optimizer
Sizmek
7.5

Ad Campaigns

Adobe Media Optimizer
Sizmek
6.8
Ad campaign creation
Adobe Media Optimizer
Sizmek
6.9
Ad deployment
Adobe Media Optimizer
Sizmek
8.4
Display advertising
Adobe Media Optimizer
Sizmek
7.3
Ad display and retargeting segmentation
Adobe Media Optimizer
Sizmek
5.9
Sequence targeting
Adobe Media Optimizer
Sizmek
5.3

Ad Reporting & Analytics

Adobe Media Optimizer
Sizmek
8.3
Ad dashboards
Adobe Media Optimizer
Sizmek
7.5
Ad performance reports
Adobe Media Optimizer
Sizmek
8.8
Ad conversion tracking
Adobe Media Optimizer
Sizmek
8.7
Ad attribution reporting
Adobe Media Optimizer
Sizmek
8.7
Cross-channel ad management
Adobe Media Optimizer
Sizmek
8.4
Ad forecasting and optimization
Adobe Media Optimizer
Sizmek
7.9

Pros

  • Clear view of marketing campaigns performance across multiple channels.
No photo available
  • Sizmek is user-friendly--there are help guides easily available
  • Sizmek has great customer service--dedicated account team to support questions
Lisa Cao profile photo

Cons

  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
No photo available
  • Ability to reformat a placement - Sizmek doesn't allow you to change from inbanner to tracking only if needed.
  • Simplified creative assignments - Sizmek will create complicated ad ID system when setting up groups
  • Easier bulk creative uploads - Sizmek requires a template to upload multiple files
No photo available

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
Sizmek was great for analytics, ease of us vs power, and support.

I selected sizmek because of the price and team familiarity for the program
No photo available

Return on Investment

  • Hard to tell.
No photo available
  • Sizmek gave us the ability to track a campaign that under delivered which would otherwise have been billed in full by the vendor and created significant savings
  • Sizmek gave us insight into creative performance where we were able to leverage for future campaigns
No photo available

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details