What users are saying about
112 Ratings
51 Ratings
112 Ratings
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Score 7.7 out of 101
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

SAP Hybris

Hybris fits well into a large development organization and will need many disciplines to fully leverage. It should fit very well into SAP heavy environments and recent roadmaps indicate a tighter and tighter integration in the future. It would be a challenge for a smaller shop to cultivate the kind of knowledge diversity necessary. Getting the initial momentum may also be a challenge if you do not have a good implementation partner, at least in the early stages.
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Feature Rating Comparison

Online Storefront

Adobe Target
SAP Hybris
9.4
Product catalog & listings
Adobe Target
SAP Hybris
9.3
Product management
Adobe Target
SAP Hybris
9.6
Bulk product upload
Adobe Target
SAP Hybris
8.7
Branding
Adobe Target
SAP Hybris
9.0
Mobile storefront
Adobe Target
SAP Hybris
9.3
Product variations
Adobe Target
SAP Hybris
9.6
Website integration
Adobe Target
SAP Hybris
10.0
Visual customization
Adobe Target
SAP Hybris
9.7
CMS
Adobe Target
SAP Hybris
9.7

Online Shopping Cart

Adobe Target
SAP Hybris
9.4
Abandoned cart recovery
Adobe Target
SAP Hybris
10.0
Checkout user experience
Adobe Target
SAP Hybris
8.9

Online Payment System

Adobe Target
SAP Hybris
9.6
eCommerce security
Adobe Target
SAP Hybris
9.6

eCommerce Marketing

Adobe Target
SAP Hybris
8.8
Promotions & discounts
Adobe Target
SAP Hybris
8.4
Personalized recommendations
Adobe Target
SAP Hybris
8.1
SEO
Adobe Target
SAP Hybris
10.0

eCommerce Business Management

Adobe Target
SAP Hybris
9.2
Multi-site management
Adobe Target
SAP Hybris
9.8
Order processing
Adobe Target
SAP Hybris
9.3
Inventory management
Adobe Target
SAP Hybris
8.5
Shipping
Adobe Target
SAP Hybris
9.1
Custom functionality
Adobe Target
SAP Hybris
9.5

Pros

  • Quickly loads the URL of the site you are A/B testing
  • Allows you to select your user group from pre-installed commonly tested user groups, or create your own test group.
  • Allows you to quickly create mock-ups of the A/B examples to test.
Arva Adams profile photo
  • Large scale product and user data management.
  • Out of the box support for common eCommerce functionality.
  • Robust platform that is supported well and consistently by the Hybris team who are available for direct support if needed.
  • Integrates well with other services if Hybris does not meet all business needs.
  • Localization for multi-national support was easy to implement.
Carter Lathrop profile photo

Cons

  • Implementation is dated now compared to other tools.
  • Some of the 'flexibility' of the tool actually makes it more complex.
Bryant Hoopes profile photo
  • Hard to extend
  • Needs very detailed planning
  • Cannot be managed by small teams
Bora Aymete profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Internal challenges, as well as lack of support from the Adobe team make it a tough decision to prove the value of the tool: We struggled with organizing a team of stakeholders internally to own and manage the product - which contributed to being able to make full use of the tool and prove its value. We reached out to Adobe for support, but they weren't able to provide us help internally (which was understood). We struggled with overall support from Adobe and had a few switches in terms of account managers/contacts from Adobe that did not help us stay on track either.
No photo available
SAP Hybris9.3
Based on 2 answers
I truly enjoy leading Hybris development projects and participating in new feature development for the platform. I see huge potential for growth and hope to be instrumental in bringing Hybris to the bleeding edge of presentation layer technology.
Erin Riggers profile photo

Usability

Adobe Target1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo
SAP Hybris7.0
Based on 2 answers
Figuring out the CMS tools took some time. Supporting documentation is sparse.I also found the tools to be slow at times, making simple template edits an arduous process.
Erin Riggers profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Customer service was friendly and very reachable. However, they weren't always knowledgeable in helping us solve our problems. Also, because of our contract we were limited in the number of support hours and help we could receive.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Implementation was very slow and we didn't know the details or timeline until it had already been activated (so we missed our first period of use for the software).
Sarah Schick profile photo
SAP Hybris8.0
Based on 1 answer
I give this an 8 instead of a 10 because in hindsight, while I am extremely happy with the platform and the things I've learned through my exposure to it, I also see so many areas for improvement in the outcome of my efforts. My advice to front end developers working with Hybris and/or the Java stack for the first time, is to not be intimidated by it. Question everything. Trust your intuition. Do not be afraid to refactor or completely replace something that appears integral to the platform if you see a clear benefit to doing so. It's much less far reaching than you think and the core system will not come crumbling to its knees if you make broad sweeping alterations. In fact, the energy you will expend to retool your site with a new framework will grow in tandem with the amount of time you spend hesitating, and at some point may become critical enough to force your hand while simultaneously becoming risky enough to destabilize your entire project delivery. If you don't like JQuery UI, punt it. If you don't care for the Blueprint CSS framework, burn it down. Making the strategic decision to adopt the toolset that best fits your organization from the very beginning will pay off in spades.
Erin Riggers profile photo

Alternatives Considered

Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Bryant Hoopes profile photo
In my opinion, hybris has a better modular architecture, documentation, community support and there is an eCommerce as a Service solution (YaaS).
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Return on Investment

  • Better decisions
  • Faster decisions
  • Less opinion and more fact
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  • It helps to set up a solid eCommerce solution really quick that allows business to start growing sooner.
  • It's a huge platform that includes legacy solutions. It's hard to find real experts who can customize the platform.
No photo available

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SAP Hybris

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details