Alexa vs Smartlook

• It sources website analytics for most websites we're interested in tracking.
• Each website's dashboard is easy to understand and pull numbers from.
• We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.

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• The ability to see a visitor's journey from the start of the visit to the end is invaluable. It lets you find where something may be confusing or broken, very quickly.
• Seeing different visits based on mobile or computer visits, as well as different browsers lets you identify issues in each system.
• The visit results are broken out by new and returning visitors, which is great for gaining insights into website usage.
• Smartlook gathers information and provides heatmaps for your website, which are a great aggregate of user behavior.

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• Not all websites are included, and there isn't always a rhyme or reason for who is or isn't in Alexa.
• It would be great to have more subset URLs tracked vs. only the main website URL. This could really help companies track more direct correlation between numbers and work being done.

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• I think a good improvement would be a connection with Mautic or other marketing automation apps
• I would like to integrate Smartlook with Google Tag Manager so you can track events and see them in the video

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• It helps us show the ROI and reach of our work. Since implementing Alexa into our tracking and reporting, along with other tools, we've seen greater retention with our clients b/c we are able to better show the reach and results of our labor.

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• ROI is positive. I would not like to share statistical information.

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