20 Ratings
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Based on 20 reviews and ratings
Smartlook
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119 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>Score 8.5 out of 101
Based on 119 reviews and ratings
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Likelihood to Recommend
Alexa
Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.

Verified User
Director in Marketing
Public Relations and Communications Company, 11-50 employeesSmartlook
For anyone that sells on the internet.
Desenvolvimento de negócios na menu.com.vc (Co-Founder)
Menu.com.vcSupermarkets, 11-50 employees
Pros
- It sources website analytics for most websites we're interested in tracking.
- Each website's dashboard is easy to understand and pull numbers from.
- We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.

Verified User
Director in Marketing
Public Relations and Communications Company, 11-50 employees- Check errors on our website.
- Know what our customers buy.
- The good experience of the tool panel.
Marketing and Advertising, 1-10 employees
Cons
- Not all websites are included, and there isn't always a rhyme or reason for who is or isn't in Alexa.
- It would be great to have more subset URLs tracked vs. only the main website URL. This could really help companies track more direct correlation between numbers and work being done.

Verified User
Director in Marketing
Public Relations and Communications Company, 11-50 employees- I've just used the free version of it, so I'm not the right person to answer that question right now. Anyway, even the free version has helped me a lot.
- One think that could be done is to identify the website owner and remove it from the analytics. I'd rather just see other people's data and not what I'm doing on my website. I'm not sure if it is just a configuration item that I'm not aware of, or if it is something missing on the application.
Massoterapeuta
Maria João Nogueira - Massagem TerapêuticaHealth, Wellness and Fitness, 1-10 employees
Alternatives Considered
We used to use Compete until it changed what it does entirely. Alexa was the best option after we did research. It is more granular in the numbers it provides too, which is good for what we do.

Verified User
Director in Marketing
Public Relations and Communications Company, 11-50 employeesFor the price, Smartlook is an excellent tool. However, Hotjar is still a little more rich with features, but the subscription is more expensive.
Vice President of Digital Marketing
Foundations Worldwide, IncConsumer Goods, 51-200 employees
Return on Investment
- It helps us show the ROI and reach of our work. Since implementing Alexa into our tracking and reporting, along with other tools, we've seen greater retention with our clients b/c we are able to better show the reach and results of our labor.

Verified User
Director in Marketing
Public Relations and Communications Company, 11-50 employees- The free version is adequate for lower traffic sites.
- We've been able to make changes based on what we've seen even without paying for pro.
- The skipping times of inactivity in the recordings alone make the pro subscription worth the money.
Vice President of Digital Marketing
Foundations Worldwide, IncConsumer Goods, 51-200 employees
Screenshots
Alexa—
Pricing Details
Alexa
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Additional Pricing Details
—Smartlook
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0*
1. per installation