Alexa vs Smartlook

• It sources website analytics for most websites we're interested in tracking.
• Each website's dashboard is easy to understand and pull numbers from.
• We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.

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• Check errors on our website.
• Know what our customers buy.
• The good experience of the tool panel.

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• Not all websites are included, and there isn't always a rhyme or reason for who is or isn't in Alexa.
• It would be great to have more subset URLs tracked vs. only the main website URL. This could really help companies track more direct correlation between numbers and work being done.

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• I've just used the free version of it, so I'm not the right person to answer that question right now. Anyway, even the free version has helped me a lot.
• One think that could be done is to identify the website owner and remove it from the analytics. I'd rather just see other people's data and not what I'm doing on my website. I'm not sure if it is just a configuration item that I'm not aware of, or if it is something missing on the application.

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• It helps us show the ROI and reach of our work. Since implementing Alexa into our tracking and reporting, along with other tools, we've seen greater retention with our clients b/c we are able to better show the reach and results of our labor.

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• The free version is adequate for lower traffic sites.
• We've been able to make changes based on what we've seen even without paying for pro.
• The skipping times of inactivity in the recordings alone make the pro subscription worth the money.

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