What users are saying about
28 Ratings

Twilio SendGrid Email Marketing

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Top Rated
48 Ratings
28 Ratings
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Score 8.4 out of 101

Twilio SendGrid Email Marketing

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Top Rated
48 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Amazon SES

While most companies can get away with stock or lightly modified SaaS solutions, if email is absolutely core to your business, I'd recommend Amazon's Simple Email Service. It provides the lowest pricing outside of building up your own sender reputation, while providing the same flexibility and performance, especially if your application servers are already in AWS.
The drawback to all this power is that you need to dedicate engineering resources to building, modifying, and maintaining your email pipeline. If you can't justify those expenses, go with a SaaS product.
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Twilio SendGrid Email Marketing

If a company wishes to automate their onboarding process, among others, with transactional emails, I would absolutely recommend SendGrid. The pricing is fair and once you get it set up, it's pretty reliable to work as expected. Also, the emails can be plain text or HTML, and they both are spam proof.
Justin McClelland profile photo

Feature Rating Comparison

Email & Online Marketing

Amazon SES
Twilio SendGrid Email Marketing
8.5
WYSIWYG email editor
Amazon SES
Twilio SendGrid Email Marketing
7.9
Dynamic content
Amazon SES
Twilio SendGrid Email Marketing
8.2
Ability to test dynamic content
Amazon SES
Twilio SendGrid Email Marketing
8.2
Landing pages
Amazon SES
Twilio SendGrid Email Marketing
7.7
A/B testing
Amazon SES
Twilio SendGrid Email Marketing
8.4
Mobile optimization
Amazon SES
Twilio SendGrid Email Marketing
8.9
Email deliverability
Amazon SES
Twilio SendGrid Email Marketing
9.4
List management
Amazon SES
Twilio SendGrid Email Marketing
8.7
Triggered drip sequences
Amazon SES
Twilio SendGrid Email Marketing
9.0

Reporting & Analytics

Amazon SES
Twilio SendGrid Email Marketing
8.3
Dashboards
Amazon SES
Twilio SendGrid Email Marketing
8.3
Standard reports
Amazon SES
Twilio SendGrid Email Marketing
8.3
Custom reports
Amazon SES
Twilio SendGrid Email Marketing
8.1

Pros

  • Easy to send thousands of messages without worrying about scaling.
  • Very easy to understand SDK and modules in Java and Python and start sending custom emails in minutes.
  • Not a costly service. Implementing using the service and training people is really simple.
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  • The SendGrid API allows you to integrate the transactional email in as custom a fashion as you wish. This enables you to make the emails dispatched very customized.
  • SendGrid also has a feature that allows you to use it as an email campaign manager. This eliminates the need to have two different solutions for email campaigns and transactional emails.
  • The pricing structure is beneficial to those who begin with low volume. The graduated pricing allows the price to grow with use.
Justin McClelland profile photo

Cons

  • You cannot send embedded images (Base64 encoded) in your emails. This is a pretty big gotcha. So if you want to send images along, it's best to store them externally.
  • Virtually zero analytics on your emails. It is up to you to implement open detection, click detection etc.
  • Has no email list storage. That's up to you.
Justin Schroeder profile photo
  • List/contact management could be improved.
  • SPAM testing and rendering capabilities are lacking
  • Pricing for mass sending is slightly above average
Patrick Meyer profile photo

Usability

No score
No answers yet
No answers on this topic
Twilio SendGrid Email Marketing7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon profile photo

Support

No score
No answers yet
No answers on this topic
Twilio SendGrid Email Marketing8.0
Based on 2 answers
I've reached out to SendGrid support few times. Each time my issue was able to be resolved by the first rep that responded and was solved within 24 hours (if not 1 hour).
Megan Kratzman profile photo

Alternatives Considered

Amazon SES is bare-bones, insofar as it will not "help" you with the contents of your message. You cannot use variables in the e-mail, it will not automatically track whether or not the recipient opened the mail or not, it will not help with unsubscribe links, and it will not generate and manage web-based copies of the e-mail. That said, it gives the developer full control of the messages.Pricing, again, is the killer feature here. SES is cheaper than every single e-mail delivery provider I have ever encountered.
D. Marshall Lemcoe Jr. profile photo
SendGrid is far and away better in terms of email template building, stock templates, and delivery rates.
Patrick Meyer profile photo

Return on Investment

  • All positive things. The fact that we can send tens of thousands of e-mails per month for less than $5 is incredible. Find a better price for something even remotely as high-quality as SES.
  • SES provides a set-and-forget way of handling e-mail. Drop in the credentials, and your developers will never have to mess with it again.
D. Marshall Lemcoe Jr. profile photo
  • For our investment it pays for itself in spades. We are able to reach tens of thousands of people quickly, reliably and with accuracy of deliver-ability.
  • Able to save time and money by concentrating man hours around an easy to use platform that takes the place of a whole email marketing department.
Patrick Meyer profile photo

Pricing Details

Amazon SES

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Twilio SendGrid Email Marketing

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details