Apollo.io vs. LeadLander

Anyone doing B2B sales, I have already recommended it to a few people, and it also came recommended to us from a trusted sales coaching advisor we work with. Anyone that needs help finding prospecting lists and staying on top of outreach would greatly benefit from using Apollo.io - anyone looking to get AI call summaries would also love it.

Incentivized

LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.

Incentivized

• Consolidates tool and packs in a lot of functionality
• Keeps up with the industry trends for prospecting and data enrichment
• Offers the basics you need to get going
• Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.

Incentivized

• Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
• Leadlander is well designed and intuitive to use.
• Leadlander captures page data and referral that we wouldn't otherwise have.

Incentivized

• Their reliability has been an issue for our team. The product has been down multiple times since I've been a user.
• Some times prospects titles/roles are out of date, so keeping up with those a bit more would be helpful during sourcing
• I've received a lot of spam calls that are completely irrelevant to me, but it comes down to an issue on their side with using so many numbers from different area codes. This was a major pain in the beginning, but has subsided a bit.

Incentivized

• Be able to see the people in addition to the accounts.
• Integrate with our tech stack (it may but it's not a feature I am currently aware of).
• Better matching of IP addresses.

Incentivized

Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case

Incentivized

Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.

Incentivized

I rate Apollo.io a 9 out of 10 for usability. Its clean and easy interface, powerful search filters, and seamless CRM integration make daily tasks faster and easier. Automation features reduce manual work significantly. It’s nearly perfect in usability, with some room for improvement in syncing and email outreach reliability.

Incentivized

The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.

Incentivized

I honestly really liked ZoomInfo and how it was set up. It also had a lot of data, the reason we went with Apollo.io was because for a small company like ours the price was much better. Something I really liked that ZoomInfo had was an Org Chart that allowed you to see everyone at the company and what position they were in.

Incentivized

ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.

Incentivized

• Having customisable sequences makes it easier to follow-up when you are busy. I would have forgotten/not done certain tasks had it not been automated
• Make yourself accountable with the "Manual" tasks. Apollo.io give you all the data to make calls, and you can set yourself reminders to do it.
• Clean accurate data. I think 85% of numbers are correct and most contacts have emails. Vital for getting through.

Incentivized

• Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.

Incentivized