What users are saying about
25 Ratings
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Top Rated
91 Ratings
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Criteo Dynamic Retargeting

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Top Rated
91 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

Criteo Dynamic Retargeting

It's a great marketing tool for B2C industry, particularly for the e-commerce industry. As I have seen the Criteo ads on Facebook, as a marketing person we don't need to run a separate campaign on Facebook. Product Ads looks superb with prices, discount codes and it certainly helps to convert those customers who left the website earlier
Chitta Ranjan Dash profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Criteo Dynamic Retargeting
6.9
Data Transfer
AppNexus
3.0
Criteo Dynamic Retargeting
6.7
DSP integration
AppNexus
3.6
Criteo Dynamic Retargeting
7.1

Ad Campaigns

AppNexus
5.1
Criteo Dynamic Retargeting
8.5
Ad campaign creation
AppNexus
5.3
Criteo Dynamic Retargeting
8.5
Ad deployment
AppNexus
5.0
Criteo Dynamic Retargeting
8.5
Display advertising
AppNexus
5.0
Criteo Dynamic Retargeting
8.3
Ad display and retargeting segmentation
AppNexus
5.0
Criteo Dynamic Retargeting
8.8
Sequence targeting
AppNexus
5.0
Criteo Dynamic Retargeting

Ad Reporting & Analytics

AppNexus
5.3
Criteo Dynamic Retargeting
7.5
Ad dashboards
AppNexus
5.0
Criteo Dynamic Retargeting
8.1
Ad performance reports
AppNexus
5.0
Criteo Dynamic Retargeting
7.0
Ad conversion tracking
AppNexus
4.5
Criteo Dynamic Retargeting
9.0
Ad attribution reporting
AppNexus
4.5
Criteo Dynamic Retargeting
6.1
Cross-channel ad management
AppNexus
4.6
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
AppNexus
8.0
Criteo Dynamic Retargeting
6.5

Pros

AppNexus

  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
No photo available

Criteo Dynamic Retargeting

  • Criteo has a huge network. It therefore makes it easy to re-engage with a high percentage of your users.
  • The staff at Criteo is very helpful and persistent when it comes to making your campaigns work.
  • The campaigns are easy to manage.
  • Lots of different creatives are available.
No photo available

Cons

AppNexus

  • Customer Service - you don't have an account representative assigned to trading desks.
  • User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
  • There is no training or certification available for users.
No photo available

Criteo Dynamic Retargeting

  • No possibility to use daily budgets increases the risk of high losses, especially during the ramp up phase.
  • Lack of transparancy: There are no statistics how certain creatives or placements work. Therefore there is not much you can do to improve the success of the campaigns. Either they work or they don't.
  • Everything seems to be very retail focused. It sometimes can be difficult to convey that your business works differently and therefore has to be handled differently.
No photo available

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
Because we have better service from other DSPs
No photo available

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston profile photo

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
Lakshman Srivatsava Annadevara profile photo

Criteo Dynamic Retargeting

Criteo can be seen as the European market leader in retargeting but other competitors like Google or Sociomantic offer similar tools and placements. It makes sense to try out different campaigns and see what works best for you. Criteo performed very well on several campaigns we managed and provided competitive results
No photo available

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • As long as you maintain quality and hard work the results with AppNexus is unbelievable.
  • The results are always positive and the returns will obviously result in Organisation growth, Employee satisfaction and expansion of business.
  • AppNexus has designed in such a way to give better customer service.
Lakshman Srivatsava Annadevara profile photo

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
No photo available

Screenshots

AppNexus

Criteo Dynamic Retargeting

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

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