What users are saying about

AppNexus

25 Ratings
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Score 8 out of 101

Criteo Dynamic Retargeting

22 Ratings
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Score 7.3 out of 101

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Likelihood to Recommend

AppNexus

There is no doubt about the platform performance but one should know about their needs before selecting. AppNexus is well suited for all the digital players to fulfill their goals
Lakshman Srivatsava Annadevara profile photo

Criteo Dynamic Retargeting

If cost is no object, Criteo certainly offers a top-notch customer service experience, and little-to-no time investment to manage the platform. For a company without a dedicated ads team, Criteo could be a good option since the platform does most of the legwork for you. Also, cost may depend on industry, so other customers may find a different cost situation than we found.
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Criteo Dynamic Retargeting
2.0
Data Transfer
AppNexus
3.0
Criteo Dynamic Retargeting
3.0
DSP integration
AppNexus
3.6
Criteo Dynamic Retargeting
1.0

Ad Campaigns

AppNexus
5.1
Criteo Dynamic Retargeting
9.0
Ad campaign creation
AppNexus
5.4
Criteo Dynamic Retargeting
9.5
Ad deployment
AppNexus
5.0
Criteo Dynamic Retargeting
9.4
Display advertising
AppNexus
5.0
Criteo Dynamic Retargeting
8.0
Ad display and retargeting segmentation
AppNexus
5.0
Criteo Dynamic Retargeting
9.0
Sequence targeting
AppNexus
5.0
Criteo Dynamic Retargeting

Ad Reporting & Analytics

AppNexus
5.2
Criteo Dynamic Retargeting
7.3
Ad dashboards
AppNexus
5.0
Criteo Dynamic Retargeting
9.4
Ad performance reports
AppNexus
5.0
Criteo Dynamic Retargeting
7.0
Ad conversion tracking
AppNexus
4.5
Criteo Dynamic Retargeting
6.8
Ad attribution reporting
AppNexus
4.5
Criteo Dynamic Retargeting
6.1
Cross-channel ad management
AppNexus
4.6
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
AppNexus
8.0
Criteo Dynamic Retargeting
6.5

Pros

  • Integrated with Peer39 to be able to customize startegies as needed (Retargeting, Content, Language, etc)
  • Build Domain Lists for clients to make sure they run where they are comfortable
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  • Great interface - easy to understand and train others to use. While some might consider the dashboard too simplistic, I found that the simplicity of the dashboard made it an easy, 5-minute endeavor to go in and tweak bids whenever needed.
  • Good customer service - particularly the set-up team worked very closely with us and was always very responsive. When we were moved over to their existing accounts team, the customer service remained top-notch, and they were quick to proactively point out things we could do to improve our results.
  • Relatively wide display network - our Criteo ads show on a variety of websites; we found that the breadth of the network was nearly as extensive as Google's display network.
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Cons

  • Customer Service - you don't have an account representative assigned to trading desks.
  • User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
  • There is no training or certification available for users.
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  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
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Likelihood to Renew

AppNexus4.0
Based on 6 answers
Because we have better service from other DSPs
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Criteo Dynamic Retargeting10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston profile photo

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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No score
No answers yet
No answers on this topic

Alternatives Considered

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Criteo is easier to get up and running, and provides a better user experience on their dashboard, but the product comes at a premium. Compared to other, similar retargeting tools, Criteo was more expensive. We used Criteo for over a year, but ultimately paused our campaigns to work on a less expensive platform with more control over our ads and network.
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Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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No score
No answers yet
No answers on this topic

Return on Investment

  • As long as you maintain quality and hard work the results with AppNexus is unbelievable.
  • The results are always positive and the returns will obviously result in Organisation growth, Employee satisfaction and expansion of business.
  • AppNexus has designed in such a way to give better customer service.
Lakshman Srivatsava Annadevara profile photo
  • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
  • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
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Screenshots

AppNexus
Criteo Dynamic Retargeting

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AppNexus More Information

Criteo Dynamic Retargeting

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

Criteo Dynamic Retargeting More Information