What users are saying about
25 Ratings

Criteo Dynamic Retargeting

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Top Rated
38 Ratings
25 Ratings
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Score 8 out of 101

Criteo Dynamic Retargeting

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Top Rated
38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

Criteo Dynamic Retargeting

For very low prices it is perfect because it stands out on the retagreting ads and the dynamic ad format shows a range of vehicles in case they want something bigger/smaller.
Yazmin Collister profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Criteo Dynamic Retargeting
8.8
Data Transfer
AppNexus
3.0
Criteo Dynamic Retargeting
8.6
DSP integration
AppNexus
3.6
Criteo Dynamic Retargeting
9.0

Ad Campaigns

AppNexus
5.1
Criteo Dynamic Retargeting
8.1
Ad campaign creation
AppNexus
5.3
Criteo Dynamic Retargeting
7.9
Ad deployment
AppNexus
5.0
Criteo Dynamic Retargeting
8.4
Display advertising
AppNexus
5.0
Criteo Dynamic Retargeting
8.3
Ad display and retargeting segmentation
AppNexus
5.0
Criteo Dynamic Retargeting
7.8
Sequence targeting
AppNexus
5.0
Criteo Dynamic Retargeting

Ad Reporting & Analytics

AppNexus
5.2
Criteo Dynamic Retargeting
7.2
Ad dashboards
AppNexus
5.0
Criteo Dynamic Retargeting
8.2
Ad performance reports
AppNexus
5.0
Criteo Dynamic Retargeting
7.0
Ad conversion tracking
AppNexus
4.5
Criteo Dynamic Retargeting
7.7
Ad attribution reporting
AppNexus
4.5
Criteo Dynamic Retargeting
6.0
Cross-channel ad management
AppNexus
4.6
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
AppNexus
8.0
Criteo Dynamic Retargeting
6.5

Pros

  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
No photo available
  • Easy to use
  • Good reporting
  • Self management - easy and quick to change bids
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Cons

  • Every organisation whether small, medium or big will always have room for improvement. So in the case of AppNexus I think they are already one of the top digital market leaders.
  • Their platform is user friendly so there is no particular feature that is hard to use unless we don't know how to use it.
  • There is a small time consuming process we are recently facing and that is when creating users for a particular publisher account. Previously we used to get the random system generated password when we click on get password button which is available below the username. Now AppNexus has recently introduced a system in which a link will be sent directly to publisher email id and the publishers are allowed to set their own password and it is agreed. But the problem here is we are seeing invalid token messages from lot of our publishers that is due to link expiry which was sent by the AppNexus. So we have to create a new user for the publishers and it is a somewhat time consuming process. AppNexus might aware of this and they might be working on this.
Lakshman Srivatsava Annadevara profile photo
  • More info on the re-targeting funnel - customer info
  • Better understanding from the account team on our client's business requirements
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Likelihood to Renew

AppNexus4.0
Based on 6 answers
AppNexus keeps most of our historical data, and learns based on previous campaigns, so future campaigns for the same advertiser are likely to do better based on the AppNexus algorithms
No photo available
Criteo Dynamic Retargeting10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston profile photo

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
Lakshman Srivatsava Annadevara profile photo
This is the first time we have ever taken on a project like this and we are pleased with the results.
No photo available

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • the more product offerings AppNexus develops, the more we can use it and streamline our process (creates better efficiency by keeping us in one platform, rather than needing to switch back and forth between several)
  • quick snapshot reporting (imps, clicks, conversions) saves us time and makes information more readily available for ad-hoc advertiser inquiries
  • the transparency of AppNexus allows us to be able to provide more honest information about where the ads ran, how much they cost, etc.
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  • A slight increase in sales which is positive but we don't know how many are actually from existing customers even though we were told it would only taget non-existing customers.
No photo available

Screenshots

AppNexus
Criteo Dynamic Retargeting

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AppNexus More Information

Criteo Dynamic Retargeting

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

Criteo Dynamic Retargeting More Information