What users are saying about
29 Ratings
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Top Rated
420 Ratings
29 Ratings
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Score 7.8 out of 101

Facebook for Business

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Top Rated
420 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

AppNexus

AppNexus is perfect as a DSP. It is great for programmatic advertising and buying. As a buyer, it is easy to use and the support from the customer services team has been mostly great. Header bidding is a great tool too which has helped combat any viewability issues we encounter
No photo available

Facebook for Business

Great if your audience is on Facebook and you are trying to sell B2C. I'm not sure how that works on B2B.I also think it's a great channel for more visual products and experiences, but you need to know that it not only needs an analyst for managing, you also need a designer and creative person for making all the ads. The fact that ads fatigue over time makes management more expensive than other channels (AdWords) but it has great potential for scalability.Nevertheless, I think almost everyone can benefit from using it. You just need to know that it takes some time to master the learning phase (what segments, what types of ads, what messages, pictures, etc. work best).
Santiago Valdés profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
6.2
Facebook for Business
Data Transfer
AppNexus
5.7
Facebook for Business
DSP integration
AppNexus
6.7
Facebook for Business

Ad Campaigns

AppNexus
6.3
Facebook for Business
Ad campaign creation
AppNexus
5.7
Facebook for Business
Ad deployment
AppNexus
5.7
Facebook for Business
Display advertising
AppNexus
7.0
Facebook for Business
Ad display and retargeting segmentation
AppNexus
7.0
Facebook for Business
Sequence targeting
AppNexus
6.3
Facebook for Business

Ad Reporting & Analytics

AppNexus
7.0
Facebook for Business
Ad dashboards
AppNexus
6.5
Facebook for Business
Ad performance reports
AppNexus
6.2
Facebook for Business
Ad conversion tracking
AppNexus
7.3
Facebook for Business
Ad attribution reporting
AppNexus
7.3
Facebook for Business
Cross-channel ad management
AppNexus
7.3
Facebook for Business
Ad forecasting and optimization
AppNexus
7.1
Facebook for Business

Pros

AppNexus

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara profile photo

Facebook for Business

  • Allows you to upload current email lists and drive ads to them more passively than email.
  • Audience segmentation tools make it easy to target prospects based on actions taken on specific pages.
  • Lookalike tools allow you to build new prospect lists based on common interests of your current clients.
  • The ability to test multiple variations of ads against each other and report on them directly from the dashboard simplifies the decision-making process to optimize advertising efforts.
Adam Lumley profile photo

Cons

AppNexus

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.
Kevin Yip profile photo

Facebook for Business

  • While Facebook for Business provides lots of data and information, we have seen anomalies that make us question the validity of this performance information.
  • We are presented with controls to determine where our ads are placed, but sometimes they are changed without our knowledge. For instance, when Facebook Messenger became a place to advertise, we were advertising there without our knowledge before we were provided the option to turn it off.
  • Facebook has a tendency to make changes and inform it's users after the fact, instead of explaining upcoming feature or layout changes.
  • Sometimes the interface can be confusing when determining if a change has been published or not, resulting in times where changes were thought to have been made, but instead, it just sat in draft status.
  • Very often, we find our ads disproved due to reasons that do not apply to our ads. When we request a further review, they are then approved. But, until we request the review, our ads are not running, and there is no telling when these disapprovals will occur.
Benjamin Hale profile photo

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available

Facebook for Business

Facebook for Business 8.9
Based on 6 answers
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
No photo available

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Facebook for Business

Facebook for Business 4.9
Based on 2 answers
I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
Natasha Thompson profile photo

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Facebook for Business

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Facebook for Business

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Facebook for Business

Facebook for Business 7.1
Based on 3 answers
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
Zach Bowers profile photo

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Facebook for Business

No score
No answers yet
No answers on this topic

Implementation

AppNexus

AppNexus 5.0
Based on 1 answer
No answer on this topic is available.

Facebook for Business

Facebook for Business 6.4
Based on 3 answers
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Natasha Thompson profile photo

Alternatives Considered

AppNexus

AppNexus is a different kind of DSP. They put a lot of focus on taking care of their ecosystem, they are very restrictive in which kind of ads you can serve there. They audit all of the creatives, and that's why they never have issues with fraud and are good for branding campaigns. The other DSPs generally are cheaper and oriented towards performance, and you may encounter shady issues by running there.
No photo available

Facebook for Business

Because I am more familiar with Facebook and Instagram, I have to say they are much better than using things like Twitter Ads & Google Ads. I produce niche products, so Google Ads doesn't bring me to the top of SEO with all my competition. Further, I don't really like Twitter so I don't find it to be conducive to create ads and find there is no ROI.
Mandy Cramer profile photo

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Facebook for Business

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • the more product offerings AppNexus develops, the more we can use it and streamline our process (creates better efficiency by keeping us in one platform, rather than needing to switch back and forth between several)
  • quick snapshot reporting (imps, clicks, conversions) saves us time and makes information more readily available for ad-hoc advertiser inquiries
  • the transparency of AppNexus allows us to be able to provide more honest information about where the ads ran, how much they cost, etc.
No photo available

Facebook for Business

  • Facebook for Business has helped us manage teams and communication better and in turn helped our business establish itself on social media. This in turn has helped us increase our sales-per-customer ratio.
  • It has also helped us protect our key profiles and brand image on Facebook as we can easily assign and remove users from specific pages and accounts as needed.
Nathan Sichilongo profile photo

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Facebook for Business

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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