What users are saying about

AppNexus

25 Ratings

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351 Ratings

AppNexus

25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Facebook for Business<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

351 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

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Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

Facebook for Business

I think it's extremely well suited for any situation where a business is on Facebook. Whether you're managing just one page or managing fifty plus, there are lots of tools available to make it easier on the manager. The access you get to page insights, the ability to schedule posts, and the ad manager are all tools that can help everyone
Anthony Boyer profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Facebook for Business
Data Transfer
AppNexus
3.0
Facebook for Business
DSP integration
AppNexus
3.6
Facebook for Business

Ad Campaigns

AppNexus
5.1
Facebook for Business
Ad campaign creation
AppNexus
5.4
Facebook for Business
Ad deployment
AppNexus
5.0
Facebook for Business
Display advertising
AppNexus
5.0
Facebook for Business
Ad display and retargeting segmentation
AppNexus
5.0
Facebook for Business
Sequence targeting
AppNexus
5.0
Facebook for Business

Ad Reporting & Analytics

AppNexus
5.2
Facebook for Business
Ad dashboards
AppNexus
5.0
Facebook for Business
Ad performance reports
AppNexus
5.0
Facebook for Business
Ad conversion tracking
AppNexus
4.5
Facebook for Business
Ad attribution reporting
AppNexus
4.5
Facebook for Business
Cross-channel ad management
AppNexus
4.6
Facebook for Business
Ad forecasting and optimization
AppNexus
8.0
Facebook for Business

Pros

  • I only have experience using the reporting function in AppNexus which worked very well. I cannot speak so much for their cloud based platform.
No photo available
  • Creating an audience within Facebook for Business is very simple. You have the ability to create an audience based on demographics, based on interest, or even by uploading your own list. The custom audience feature is one of my favorites, we use it all the time.
  • The campaign setup is really easy. It's a step-by-step process that you go through. I'm able to quickly create a campaign without feeling like I've missed information along the way.
Destiny Brassfield profile photo

Cons

  • Every organisation whether small, medium or big will always have room for improvement. So in the case of AppNexus I think they are already one of the top digital market leaders.
  • Their platform is user friendly so there is no particular feature that is hard to use unless we don't know how to use it.
  • There is a small time consuming process we are recently facing and that is when creating users for a particular publisher account. Previously we used to get the random system generated password when we click on get password button which is available below the username. Now AppNexus has recently introduced a system in which a link will be sent directly to publisher email id and the publishers are allowed to set their own password and it is agreed. But the problem here is we are seeing invalid token messages from lot of our publishers that is due to link expiry which was sent by the AppNexus. So we have to create a new user for the publishers and it is a somewhat time consuming process. AppNexus might aware of this and they might be working on this.
Lakshman Srivatsava Annadevara profile photo
  • Creating a Facebook editor platform, which is downloadable and being able to upload things in bulk would be amazing and would save a lot of time.
  • Offering more performance analysis options on the dashboard.
No photo available

Likelihood to Renew

AppNexus4.0
Based on 6 answers
Because we have better service from other DSPs
No photo available
Facebook for Business10.0
Based on 4 answers
because simply put.....it works!
Natasha Thompson profile photo

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
Facebook for Business6.3
Based on 2 answers
I find it very cumbersome to use. It is a clunky system and often times very buggy. The customer support, though helpful, is very slow to resolve issues.
No photo available

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
Facebook for Business7.9
Based on 3 answers
Because they have really thought ahead and made all the help content very simple to understand and the training videos were very detailed.
Natasha Thompson profile photo

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Implementation

AppNexus5.0
Based on 1 answer
No answer on this topic is available.
Facebook for Business7.3
Based on 3 answers
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Natasha Thompson profile photo

Alternatives Considered

Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
Lakshman Srivatsava Annadevara profile photo
Facebook is still the #1 platform. We work on all the major social networks but you cannot avoid Facebook.
No photo available

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • As long as you maintain quality and hard work the results with AppNexus is unbelievable.
  • The results are always positive and the returns will obviously result in Organisation growth, Employee satisfaction and expansion of business.
  • AppNexus has designed in such a way to give better customer service.
Lakshman Srivatsava Annadevara profile photo
  • Along with Instagram Facebook offers the best ROI on social media for us and our clients
  • The easily targeted campaigns work well and are easy to set up.
  • It requires monitoring and a schedule of posts/ads to be effective - it's not a platform you can "leave alone"
No photo available

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Facebook for Business

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details