AskNicely vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AskNicely
Score 10.0 out of 10
N/A
AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a satisfactory survey response rate superior to other survey tools.N/A
MailerLite
Score 8.2 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30…
$10
per month
Pricing
AskNicelyMailerLite
Editions & Modules
No answers on this topic
Forever free plan
$0
1,000 subscribers
Growing
$10
per month 3 users
Advanced
$21
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
AskNicelyMailerLite
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$10 2500 subscribers
Additional DetailsAdditional 30% discount available to Non-profit organizations.
More Pricing Information
Features
AskNicelyMailerLite
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
AskNicely
8.2
26 Ratings
6% above category average
MailerLite
-
Ratings
Survey templates8.526 Ratings00 Ratings
Themes7.921 Ratings00 Ratings
Custom logo/branding8.324 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
AskNicely
8.7
24 Ratings
3% above category average
MailerLite
-
Ratings
Changes to live survey8.819 Ratings00 Ratings
Question design help8.721 Ratings00 Ratings
Multiple question types8.514 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
AskNicely
7.9
19 Ratings
4% below category average
MailerLite
-
Ratings
Survey logic flexibility7.919 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
AskNicely
8.4
25 Ratings
3% above category average
MailerLite
-
Ratings
Response tracking8.925 Ratings00 Ratings
Data export8.522 Ratings00 Ratings
Standard reports8.323 Ratings00 Ratings
Custom reports7.918 Ratings00 Ratings
Analytics8.420 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
AskNicely
8.8
20 Ratings
6% above category average
MailerLite
-
Ratings
Access controls8.918 Ratings00 Ratings
Compliance8.715 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
AskNicely
8.4
14 Ratings
4% above category average
MailerLite
-
Ratings
Vendor-offered crowdsourcing8.15 Ratings00 Ratings
Respondent restrictions8.613 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AskNicely
-
Ratings
MailerLite
8.2
62 Ratings
1% above category average
WYSIWYG email editor00 Ratings7.154 Ratings
Dynamic content00 Ratings8.950 Ratings
Ability to test dynamic content00 Ratings7.844 Ratings
Landing pages00 Ratings8.151 Ratings
A/B testing00 Ratings8.338 Ratings
Mobile optimization00 Ratings8.247 Ratings
Email deliverability reporting00 Ratings8.356 Ratings
List management00 Ratings8.956 Ratings
Triggered drip sequences00 Ratings8.236 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AskNicely
-
Ratings
MailerLite
6.2
57 Ratings
22% below category average
Dashboards00 Ratings6.01 Ratings
Standard reports00 Ratings6.657 Ratings
Custom reports00 Ratings6.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AskNicely
-
Ratings
MailerLite
7.1
49 Ratings
17% below category average
Email Previews00 Ratings7.149 Ratings
Best Alternatives
AskNicelyMailerLite
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Square 9 Softworks
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Score 9.7 out of 10
Mad Mimi
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Score 10.0 out of 10
Medium-sized Companies
Qualaroo
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Score 6.6 out of 10
VerticalResponse
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Score 10.0 out of 10
Enterprises
DocuWare
DocuWare
Score 9.2 out of 10
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Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AskNicelyMailerLite
Likelihood to Recommend
8.9
(26 ratings)
7.6
(65 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
-
(0 ratings)
8.6
(2 ratings)
Support Rating
-
(0 ratings)
9.4
(4 ratings)
User Testimonials
AskNicelyMailerLite
Likelihood to Recommend
AskNicely
AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
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Mailerlite
The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
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Pros
AskNicely
  • NPS Surveys - Easy to access and use and branded for our company.
  • Analytics - AskNicely provides simple and robust analytics for identifying trends in data.
  • Workflows - AskNicely uniquely provides automated workflows in response to NPS results. This means teams like customer success and marketing can spend less time reacting and researching and more time working to create programs that drive more business and improve our customer experience.
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Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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Cons
AskNicely
  • Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
  • I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
  • More, not fewer plan options
Read full review
Mailerlite
  • I would add more types of inbox previews so people can see their campaigns across more channels
  • Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
  • Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
  • I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
  • I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
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Likelihood to Renew
AskNicely
No answers on this topic
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Usability
AskNicely
No answers on this topic
Mailerlite
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
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Support Rating
AskNicely
No answers on this topic
Mailerlite
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Alternatives Considered
AskNicely
We are still evaluating SurveyMonkey against AskNicely, but initial results would seem to favor the latter. For ease-of-use, flexibility, and easily accessible analytics, AskNicely wins on all counts. Both have robust outreach engines, and there are limitations and pros/cons on each application. It is at least a very competitive match up, and I would hesitate to besmirch one tool over the other. SurveyMonkey users would benefit from giving AskNicely a once-over, though.
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Mailerlite
The company I wanted to mention isn't in your dropdown list: BEACONS. While they're more like LinkTree, they also have a great feature to build a newsletter following and their AI prompts encourage you to send more newsletter blasts and then help write the e-mail for you with the blogs/YouTube videos already embedded for example.
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Return on Investment
AskNicely
  • Ask Nicely is just for internal use and we don't monitor it in relevance to GMV
  • Ask Nicely is a good way to provide quantifiable goals in customer service which is often qualitative
  • Ask Nicely is a great way to follow up with all customers who have not had a good experience
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Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
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ScreenShots

MailerLite Screenshots

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